The WorkPlay Podcast

Meet Bekah! In addition to being a content creator, Bekah is also the creative director for WorkPlay. Bekah has a background in media production and photography, bringing a unique and inspiring approach to visual storytelling for clients. In this episode, we discuss her journey into WorkPlay Branding, the new Creative Director role, the importance of creativity in visual campaigns, and tips for WorkPlay members to get inspired for their shoots. Find out how Bekah can help you create visual campaigns that take your business to the next level!

Key Takeaways: 

1. The importance of embracing creativity and being open to new ideas in visual marketing.
2. Tips on how to find inspiration and get out of a creative rut before a shoot.
3. The significance of connecting emotions through visuals in advertising and marketing to captivate and engage the audience.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST  

#38: In today’s episode of The WorkPlay Podcast, we’re chatting with Courtney Lazar! Courtney is the founder of Systems Up, a ClickUp and Slack solutions agency, specializing in optimizing tech, evaluating processes, and building workflows to support businesses. Tune in as Courtney shares some key solutions for those needing assistance with implementing and managing systems in their business. We’re sharing everything you need to know about the intricacies of client fulfillment, lead generation, and data tracking systems!

Key Takeaways

1. The importance of having systems in place to support business growth and revenue
2. How to identify the symptoms of needing a new or upgraded system in your business.
3. The significance of tracking data and utilizing metrics to make informed decisions in marketing strategies.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST  

#37: In today’s episode, we chat with Trish Taylor, a celebrity stylist turned style coach, who helps entrepreneurs elevate their brand visuals through personalized styling, creating signature founder styles, and providing wardrobe solutions for brand shoots. Trish discusses the importance of personal style in branding and provides guidance on how WorkPlay members can authentically express themselves through their photoshoot wardrobe choices. 

Key Takeaways: 

1. Style can be utilized as a tool for self-expression and confidence, and  it can impact how you show up in your business and life.
2. The process of defining your style through identifying adjectives that represent how you want to be seen + how to create a Pinterest board to help you visually explore your style preferences.
3. The importance of having a stylist to help curate a wardrobe for brand shoots, ensuring cohesion, authenticity, and versatility in outfits for a successful shoot. 

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

Ready to 'power up' your style with Trish Taylor? Click HERE to get started!

#36: Brandon is a talented photographer who started his own wedding photography business in Chicago, self-taught during the pandemic, and has a unique approach to capturing authentic moments in his shoots. In this episode we chat with Brandon, a content creator here at WorkPlay and discuss his background in photography, creative process, advice for members, and favorite shoot locations. We deep dive into all Brandon’s first hand tips and tricks for how to have the best WorkPlay shoot!

Key Takeaways: 

1. Learn about Brandon's background and journey into photography, including how he got his start into content creation.
2. Brandon shares his creative process and philosophy when it comes to capturing authentic and natural beauty in his photos.
3. Brandon provides insights on how to make WorkPlay members feel comfortable in front of the camera, including the use of action-based poses and the importance of open communication during the shoot.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

#35: In today’s episode of The WorkPlay Podcast, we’re chatting with Frenchie. Frenchie is a business strategist, who partners with service-based entrepreneurs, creatives and industry experts ready for their next level of growth. Her outside-in approach delivers simple strategies for their bottom lines, clearing all that stands in the way of their business growth. We’ll talk with Frenchie about crafting your business vision/mission, making intentional decisions, and how to focus on strategic priorities so you can avoid overcommitment and indecision fatigue. 

Key Takeaways: 

1. The importance of setting clear business priorities and strategic goals to drive revenue growth.
2. How to make decisions effectively by prioritizing and focusing on strategic priorities.
3. The significance of aligning visuals with business strategy to support marketing campaigns and engage the audience effectively.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST  

Follow Frenchie on Instagram HERE!

+ Get FREE access to Frenchie’s “Stay Close to the Money” guide HERE!

#34: In today’s episode, we’re talking all about the official WorkPlay Pop-Up …and you’re invited! That’s right, we’re coming to a city near YOU! Not ready to join WorkPlay yet? Maybe we are not in your city yet and you aren’t ready to commit to those travel expenses. If this is the case, the WorkPlay PopUps are exactly what you’re looking for! In this episode, we’re sharing everything you need to know so you can get in on the WorkPlay PopUp party this summer! 

Key Takeaways: 

1. Details on what’s included in these 2 hour mini styled brand shoots.
2. Which cities we are coming to first and how you can request a city.
3. Why WorkPlay Pop-Ups are everything your business needs right now, including hair and makeup services, photo and video content, one-on-one Pinterest planning calls, and the ability to bring a business bestie at no additional charge. 

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST  

DM us the word ‘POPUP’ on Instagram: @workplaybranding to secure your spot for a Pop-Up in a city near you!

#33: Today’s guest is Danielle Wiebe, the founder of Business Babes Collective, a platform that supports women in creating successful collaborations. Danielle has been an entrepreneur for over 11 years and has extensive experience in hosting events, podcasts, and online programs. In this episode, Danielle dives into the importance of strong visual branding and content creation in amplifying collaboration strategies. 

Key Takeaways: 

1. Building relationships and connections before pitching collaborations.
2. Strategies for creating a strong visual brand to attract collaboration opportunities.
3. Tips for preparing content and media kits to make collaborations easier and more successful. 

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

Ready to grow your revenue through collaborations?

...Get FREE access to Danielle's collaborative growth workshop HERE!

#32: Today's guest is Emma Tessler, the founder of Ninety Five Media, a digital marketing agency specializing in social media marketing. Emma launched the agency in 2015, and now leads a team of seven women from across the United States. At Ninety Five Media, Emma and her team develop and implement strategic marketing tools that help brands transform their content into tangible results. In this episode, we'll delve into the significance of strategy, effective communication, and capturing your brand's voice in the world of social media marketing.

Key Takeaways: 

1. The importance of integrating social media strategy with visual content strategy for successful marketing campaigns.
2. Setting specific goals and communicating them clearly with the social media marketing team to ensure alignment and success.
3. Red flags to watch out for when hiring a social media marketing partner, including unrealistic promises of results, low pricing, and lack of emphasis on capturing brand voice. 

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

Ready to outsource your social media management and strategy?

Click HERE to get started with Ninety Five Media before your next WorkPlay shoot!

#31: Join us on this episode of The WorkPlay Podcast as we welcome Selena Soo, a renowned seven-figure business mentor and publicity strategist. With her expertise in brand amplification through strategic publicity and partnerships, Selena shares invaluable insights on fostering trust and forging lasting industry relationships. Plus, glean insider tips from Selena on orchestrating a successful WorkPlay campaign shoot and implementing impactful content strategies. 

Key Takeaways: 

1. The importance of building trust in business relationships and how it can lead to successful partnerships.
2. The significance of visual branding and how it can evoke emotions and perceptions about a brand.
3. Tips for preparing for a photo shoot, including knowing your colors, selecting locations, and managing outfit changes efficiently.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

#30: Today’s guest is speaking coach Heather Sager. Heather helps business owners leverage speaking as a marketing tool to grow their business. In this episode she discusses the importance of speaking as a marketing tool to drive revenue in business, emphasizing the need for a well-crafted signature talk aligned with the offer being sold. Heather also provides insights on optimizing brand shoots for speaking engagements, including different types of visuals for keynotes, workshops, virtual presentations, and podcasts.

Key Takeaways: 

1. The importance of aligning your signature talk with what you are selling in order to drive revenue in your business.
2. Strategies for getting on stages, including booking beta talks and using the adjacent pitch strategy to secure speaking opportunities.
3. Tips for optimizing a brand shoot for speaking engagements, such as capturing footage of you actually speaking, having a variety of visuals for different types of speaking engagements, and showcasing professionalism and congruency in your visuals.

DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. 

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

Connect with Heather!

Click HERE for Website Link

Click HERE for The Heather Sager Podcast

Click HERE for Heather's Instagram