The WorkPlay Podcast

In this episode, Katie Sol shares her journey from corporate America to becoming a spiritual teacher, the importance of staying true to oneself, the power of intuition in decision-making, the role of visuals in branding and attracting opportunities, and the benefits of the WorkPlay method in creating authentic and impactful content.

Key Takeaways: 

1. The importance of staying true to yourself and your unique expression in your business and marketing.

2. The power of tapping into your intuition and following your inner guidance in making business decisions.

3. The significance of embracing authenticity and aligning with your truth to attract opportunities and connect with your audience.

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

In this episode, attorney Ticora Davis discusses her business as a business and intellectual property attorney, her journey from studying science to becoming a lawyer, the importance of marketing and branding for lawyers, the power of visuals in marketing, and the planning process for her upcoming content shoots.

Key Takeaways: 

1. The importance of being intentional and consistent in your marketing efforts as a lawyer or business owner.
2. The need for lawyers to embrace a more entrepreneurial mindset and explore non-traditional paths in their careers.
3. The significance of visuals in capturing attention and conveying your brand message effectively in a competitive online landscape.

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Chi is the VP of brand and marketing and Sarah is the director of communications at Kajabi, and they have helped Kajabi become a successful creator commerce platform, with over $6 billion in creator revenue and 85 million people consuming content on their platform. In this episode, Chi and Sarah discuss the importance of visual marketing strategies, the evolution of Kajabi, and how creators can use visuals to connect with their audience and generate more leads and sales. 

Key Takeaways: 

1. Learn about Kajabi and how it helps business owners turn their knowledge and passions into digital products.
2. Understand the importance of visuals in brand and marketing strategies, and how visuals can convey emotion and humanize a brand.
3. Gain insights into the evolution of Kajabi and how the company has adapted to the changing landscape of creator commerce, emphasizing the need for creators to own their audience and revenue.

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

After watching hundreds of members use The WorkPlay Method, we're sharing valuable insights on how to get the most out of WorkPlay shoots so members can create compelling visuals that will boost revenue. In this episode, we discuss the importance of crafting a visual marketing campaign and how to do it effectively. We're providing step-by-step guidance on defining your brand's North Star, setting goals, and choosing the right campaign style. Today's episode also includes exercises and prompts to help our listeners plan their visual campaigns for the upcoming quarter!

Follow along with today's episode using our visual marketing campaign guide, which will take you step by step through the process! Just DM @workplaybranding the word: 'WORKBOOK' [FREE DOWNLOAD]

Key Takeaways:

1. The importance of crafting a visual marketing campaign that aligns with your business goals and objectives.
2. The difference between evergreen and launch campaigns and how to determine which type is suitable for your projects.
3. How to define your North Star, set goals, and choose the focus of your visual campaigns for the upcoming quarter.

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Heidi is an in-house stylist for WorkPlay who has helped numerous clients step out of their comfort zones and create impactful visual campaigns. In this episode of the WorkPlay podcast, Heidi discusses the importance of styling in visual marketing and how it can help communicate values, interests, and personality to the audience. She emphasizes the need to push out of comfort zones and experiment with different styles to find what works best. Heidi also provides tips and tricks for organizing outfits before and after a photoshoot, as well as advice for those who may not have the budget for a personal stylist.

Key Takeaways: 

1. The importance of personal style in visual marketing and how it communicates values, interests, and personality to the audience.
2. The benefits of stepping out of one's comfort zone in terms of style and how it can lead to a new world of possibilities.
3. Tips and tricks for styling oneself on a budget, including keeping things basic, focusing on accessories, and experimenting with small changes.

DM US @workplaybranding on Instagram the word: 'STYLE' to amplify your style in tandem with the WorkPlay Method.

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Sarah Jenks is a priestess and entrepreneur who has had a personal brand for 14 and a half years, transitioning from an emotional eating expert to a life coach and now leading a sacred feminine company, with successful visual marketing strategies that have generated millions in revenue. In this episode, Sarah Jenks discusses her journey as an entrepreneur, the importance of authenticity in marketing, the process of creating unique visuals, and the tools and strategies she uses to execute successful marketing campaigns.

Key Takeaways: 

1. The importance of authenticity in marketing and how it can help create a strong connection with your audience.
2. Overcoming the fear of judgment and embracing your unique expression in your marketing.
3. The power of storytelling and evoking emotions through visuals in marketing campaigns.

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Jacklyn Grad, an incredibly talented videographer with WorkPlay Branding, discusses the benefits of outsourcing video production and the potential for growth it can bring to businesses. She emphasizes the importance of freeing up time and resources by delegating tasks such as filming and editing to professionals. By doing so, entrepreneurs are free to focus on other aspects of their business and explore new opportunities. Jacklyn also highlights the value of experimenting with video and the valuable insights that can be gained from this process and ultimately, help you level up your visual marketing strategy.

Key Takeaways: 

1. The importance of bringing in someone to help with video production and editing, and how it can free up time and allow for business expansion.
2. The difference between off-the-cuff videos shot on a phone and professionally curated videos with a specific purpose and vision.
3. Overcoming mindset blocks and fears of failure when considering up-leveling and creating high-quality content.

DM US @workplaybranding on Instagram the word: 'VIDEO' to create successful video marketing campaigns in tandem with the WorkPlay Method.

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Jacklyn Grad is an incredible videographer who offers WorkPlay members access to create custom talking head videos, documentary-style videos, commercials, and full course creation. In this episode, Jacklyn Grad, the WorkPlay videographer, discusses the power of video in marketing and how it can effectively engage and connect with audiences. She highlights the importance of authenticity and investing in high-quality video content to create a strong brand presence. Jacklyn also explains the process and benefits of using WorkPlay video power-ups, such as creating brand story commercials and full course videos, to elevate visual campaigns and launch successful marketing initiatives.

Key Takeaways: 

1. How the growing popularity of video has an effect on engaging audiences
2. Understand the importance of bringing your true self forward in your videos and how it can resonate with your audience.
3. Learn how to leverage your existing WorkPlay content to create cohesive and impactful video campaigns.

DM US @workplaybranding on Instagram the word: 'VIDEO' to create successful video marketing campaigns in tandem with the WorkPlay Method.



Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Cait Scudder is a high school teacher turned multiple 7-figure business mentor for mother CEOs, A TEDx speaker, host of The Millionaire Mother podcast, and internationally recognized online business expert. In this episode, Cait shares about her specific visual marketing strategy and her unique approach to branding as well as her views on privacy and family matters when it comes to marketing plus how she prepares for photoshoots with 2 kids and expecting one on the way.

Key Takeaways: 

1. How to stay in your maternal power when creating a visual marketing strategy. 
2. How to plan and have an unconventional brand shoot for your marketing. 
3. How to create a new identity with a visual marketing campaign.

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Chandler, a trademark lawyer, discusses her role in helping businesses double their revenue growth through trademarks and IP ownership. In this episode, Chandler walks us through how to own your brand, legally. If you’re creating visual assets for your business (psst…all WorkPlay members) you need to trademark and we’re going to walk you through the process, step by step in this episode. 

Key Takeaways: 

1. Why it’s important to own your brand before asking consumers to pay you. 
2. How your visual identity plays a role in your brand’s reputation.
3. Why trademarking more than just your logo & brand name is important.

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!