The WorkPlay Podcast

Lacey, a seasoned salon owner of ten years, has not only created a thriving salon, Lace®, but has also extended her expertise to empower fellow business owners. Through her program, Lacey helps entrepreneurs build strong and sustainable training systems, ensuring lasting success. In this episode, Lacey outlines her visual marketing and team management strategies within her salon business, stressing the need for a unified visual approach that resonates with current cultural trends, while also explaining her team organization and preparation methods for photoshoots, fostering a sense of teamwork and camaraderie, ultimately resulting in enthusiastic brand ambassadors who actively promote the business on social media.

Key Takeaways: 

1. How to create a positive team culture and how it results in enthusiastic brand ambassadors for your business
2. Why it’s important to have themed photo shoots for your team to help showcase their individual brands within your brand.
3. Why visual marketing is essential for salons & stylists.

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Chantelle has been in business for almost 10 years and over that time has served thousands of women in finding their voice, owning their story, and taking their messages to the stage. In this episode, Chantel talks about the foundational role of storytelling in building a strong brand by advocating for the connection of personal experiences in your work, offering a framework that delves into pivotal moments, life lessons, and the underlying purpose of one's brand, and emphasizing the transformative potential of visual storytelling in converting a message into a movement.

Key Takeaways: 

1. Why storytelling is the key to creating a successful business and how it offers valuable insights on creating a compelling visual campaign. 
2. How to turn a brand message into a movement.
3. How to capture the seasons of your life and the transformations you and your business go through that are compelling and draw your ideal client to you. 

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Mellissa is the “secret” of success for world-class designers, artists, and Silicon Valley tech creatives. Through her company, Channel Your Business®, Mellissa has trained over a thousand transitioning professionals on how to create their own soul-centered business without losing the respect or revenue they’d spent a lifetime cultivating. In this episode, Mellissa talks about the growing skepticism and cynicism among people in marketing, she also emphasizes the role of the WorkPlay method in building trust through visually compelling images, while stressing the importance of well-planned and authentic visual marketing strategies in a world saturated with words and fake messages.

Key Takeaways:

1. Why trust has become a major factor in online business marketing & why you need visuals to convey trust.
2. The importance of developing deep connections with customers and how to create that connection.
3. What dynamics of online business are changing and how you can navigate them successfully.

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Becca Martin comes from a marketing and journalism background and has been writing compelling copy for passionate business owners since 2017 through her company Black Diamond Copy Co.® In this episode, Becca helps us explore how people's buying habits have shifted towards wanting more authenticity and a deeper connection with the person they are buying from.

Want to create magnetic copy that amplifies your visual marketing campaigns? 

• For email campaigns click here
• For website campaigns click here
• For sales pages click here
• For all other campaigns click here 

Key Takeaways:

1. Visuals and copywriting work together to represent your business in a way that will generate revenue. 
2. The importance of authenticity in creating an effective visual marketing strategy. 
3. The online business landscape has changed, with customers now wanting to know the person behind the brand before making a purchase.

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Kelsey Kerslake, with 13 years of experience in online business development, transitioned from growing a multi-6-figure design agency to creating the Aligned Business®, holding a master's degree in brand strategy, and certification as a life and business coach. Kelsey shares her experience with the WorkPlay Method and how it transformed her business. She discusses the importance of design in marketing and how it can set you apart as an expert. Kelsey also provides tips and advice for preparing for a brand shoot, including planning outfits, incorporating props, and taking care of yourself before the shoot.

Key Takeaways:

1. Why the role of design is crucial for setting a business apart and building trust with customers.
2. The impact of using WorkPlay Method content in her Instagram reels, website, and podcast cover.
3. The process of creating Pinterest boards, selecting outfits, and gathering props to achieve the desired artistic direction for a WorkPlay brand shoot.

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Jordan Gill has been active in the online sphere since 2014, with a track record of aiding over 500 clients in crafting virtual VIP Days and orchestrating virtual conferences for more than 5,000 attendees, generating 7-figures in revenue for the past two years. Jordan shares her insights on implementing a visual marketing strategy with WorkPlay branding and shares the significance of showcasing different aspects of oneself in branding, leading to business growth and fulfillment. Jordan also emphasizes the importance of enjoying the business journey and how to adapt to market shifts.

Key Takeaways: 

1. Understanding how market shifts during the pandemic have led to a reevaluation of business strategies and a focus on finding fulfillment and enjoyment.
2. How to eliminate the anxiety of getting everything perfect in one take.
3. Creating a visual brand that showcases multifaceted identities and tells a unique story.

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Kate Northrup, who is an entrepreneur, bestselling author, and mother, has established a global platform dedicated to supporting ambitious women mend their connections with money, time, and work; she is also the author of "Money: A Love Story" and "Do Less," and the innovator behind the Do Less Planner System, with her work having been showcased in Oprah Daily, The Today Show, Women's Health, Glamour, The New York Times, Harvard Business Review, and other prominent publications. Kate shares her expertise in using visuals to evoke emotions and establish connections with customers. Kate explains the evolution of online business marketing, the importance of specific vision in the digital landscape, and how visual marketing played a key role in her 6 & 7-figure launches. 

Key Takeaways: 

1. Utilizing metaphor and emotions in visuals to bypass the logical brain and influence purchasing decisions.
2. Creating a well-organized content and marketing plan that is essential for generating revenue 
3. How to let go and trust the process in order to lead to a deeper level of abundance 

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Welcome to the WorkPlay podcast, where we deep dive into how to create a visual marketing strategy that actually moves the needle. Take a peek inside the minds of hundreds of Workday members who have created successful visual campaigns that have generated millions in revenue.

Head over to WorkPlay branding.com to launch your visual marketing strategy for less than $500 a month!

Implement the WorkPlay Method HERE

This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST 

The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!