Tired of watching potential clients slip through your fingers because they need 83 touch points before they trust you enough to buy? What if you could speed up that journey while building genuine relationships that lead to incredible retention rates?

This is part two of a special cross-over episode! Make sure you listen to part one on Polly's podcast "Make More Money Without Selling Your Soul" where we dive into our business origin stories and the mistakes that taught us everything.

Welcome to Marketing Unfiltered, where host Sophia explores authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

In this episode, Sophia continues her conversation with evergreen funnel expert Polly Lavarello to tackle one of the biggest challenges facing entrepreneurs today: how to build trust and make sales in an increasingly skeptical market where people need more touch points than ever before.

We cover:

➡️ How low ticket offers are replacing webinars as the new "trust builder" (and why charging $50-$500 upfront gets better results than free)

➡️ The truth about touch points: why it's gone from 7 to 83 touch points before someone buys (and how to make this work FOR you, not against you)

➡️ Why retention should be 50%+ of your marketing focus (and how one client renewed for the FOURTH year in a row)

➡️ The biggest mistake entrepreneurs make: building fancy funnels before validating their offer actually sells

➡️ How to create a "body of work" with your content so new people can quickly understand what you do and why you're different

➡️ Why your business should be "the most boring thing about you" (and how simplicity builds trust faster than complexity)

➡️ The psychology behind why people say "that was so helpful!" but never actually implement what you taught them

➡️ How to reverse engineer everything from your high ticket offer (including list growth strategies that actually convert)

➡️ Why ads are becoming non-negotiable for sustainable growth (even if you start with just a small budget)

Whether you're struggling with low conversion rates, dealing with tire-kickers, or wondering why your "perfect" funnel isn't working, this episode gives you the roadmap to build systems that actually convert prospects into long-term, high-value clients.

Resources mentioned in the episode:

➡️ Polly's free guide: "How to Turn Your Group Program Into an Everyday Sales Machine" → https://pollylavarello.lpages.co/download-everyday-sales-machine/

➡️ Part 1 of this conversation on "Make More Money Without Selling Your Soul" podcast:

On Apple:

https://podcasts.apple.com/ng/podcast/make-more-money-without-selling-your-soul/id1663248092

On Spotify:

https://open.spotify.com/episode/6xL3d93tlzTsTlPgRLNnt6?si=2LXbI5pcTlmgrRtfl7m_IQ

➡️ Upcoming free training on building evergreen funnels (check Polly's website for dates)

Connect with Polly Lavarello:

Website: pollylavarello.com

Instagram: @pollylavarello

Podcast: Make More Money Without Selling Your Soul

Connect with Sophia:

Website: gotocoach.club
 
Listen to 15 Minute Strategy Sessions: gotocoach.club/fortheLoveofMarketing

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want

We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period. 

In this episode I’ll walk you through: 

1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year) 

2️⃣18 ways to grow your list 

3️⃣What to do with this list (hint: I’m not telling you to do ALL the things at once) 

Free resources: 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

This episode is brought to you by…

The Go-To Coach Club. 

Get on the waitlist here: gotocoach.club/

Tired of being stuck in the one-to-one grind, working all hours with no end in sight? What if you could create more revenue, impact, and freedom without significantly increasing your costs?

Welcome to Marketing Unfiltered, where host Sophia explores authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

In this episode, Sophia sits down with business strategist AnnMarie Rose to tackle one of the biggest challenges service-based entrepreneurs face: how to transition from trading time for money to building truly scalable offers that give you the freedom and flexibility you started your business for.

We cover:

➡️ Why you need to get paid for your expertise multiple times before creating a scalable offer (and the costly mistake of launching courses too early)

➡️ The truth about paid workshops vs. free webinars: why charging $27-$97 upfront gets you better show-up rates AND higher conversions

➡️ How to combat the "trust recession" by letting people experience your expertise live (because you can't fake authenticity)

➡️ The five types of scalable offers that actually work: group programs, memberships, online courses, group VIP days, and masterminds

➡️ Why weekly calls might be killing your scalability (and what to do instead)

➡️ How to avoid "curriculum creep" – the expert's curse of wanting to teach everything you know

➡️ The surprising role your personality type plays in choosing between live launches vs. evergreen funnels

➡️ Smart ways to use AI as a business tool without losing your authentic voice (plus the 120-page brand document that changes everything)

Whether you're still working one-to-one and dreaming of scale, or you've launched a course that's not converting, this episode gives you the roadmap to build offers that actually sell while giving you back your time and sanity.

Resources mentioned in the episode:

 ➡️ AnnMarie's "Ace Your Scalable Offer" workshop (special discount for Marketing Unfiltered listeners - link in show notes)

Connect with AnnMarie Rose: 

Instagram: @askannmarierose 

Website: annmarierose.com/everything

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

Should you focus on quality or quantity when it comes to social media content?

It's the age-old question that has entrepreneurs stuck in analysis paralysis.

Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.

In this episode, I tackle one of the most common social media dilemmas and break down why the answer isn't as simple as picking one side.

We cover:

➡️ Why quality wins 9 times out of 10 (and the psychology behind this approach)  

➡️ The one scenario where quantity becomes more important than quality 

➡️ The hybrid approach: How different post types serve different purposes  

➡️ Three types of posts every business owner needs (authority, growth, and human posts) 

➡️ Why posting once a month won't cut it, even with a quality-first approach 

➡️ The three critical questions to determine your right social media strategy 

➡️ Why focusing only on social media is a big mistake for most business owners

Remember: Social media is just one slice of your marketing pie. If you're not driving revenue through other channels, you're missing out on bigger opportunities.

Have a marketing question? 

Leave me a voicemail here: https://www.speakpipe.com/MarketingUnfiltered

This lil quickie is all about what to expect this summer while I'm on maternity "leave." 

Short, sweet and clear. 

And FYI, if you want some of that baby content: 

➡️ Follow and listen to 'Relatable with the Roses' (our brand new podcast!) 

➡️ Follow @bradandsophia on Instagram 

The order of priorities for your next launch (starting 3 months out)

In today's episode, we answered a question from a listener about launching.

We cover:

1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch.

2. We'll also talk about how your social media content shifts.

This is definitely one to bookmark and keep coming back to!

Resources:

Join Marketing Mail here: https://www.gotocoach.club/marketingmail
Join the Go-To Coach Club waitlist here: https://www.gotocoach.club/G2CC

Writing a book feels like a multi-year project that's impossible to fit into your busy entrepreneurial life—but what if you could go from idea to published bestseller in just 12 months?

That's why I was excited to welcome Ashley Mansour, author and book coach, to Marketing #Unfiltered to break down exactly how to write a book that doesn't just sit on shelves, but actually generates clients and revenue for your business.

We cover:

➡️ Why the biggest myth about book writing (that it takes years) is keeping you stuck  The three essential questions every business book must answer before you start writing 

➡️ Speed writing techniques that help you create content in hours instead of months 

➡️ How to structure your book as a client conversion tool, not just a credibility piece 

➡️ The difference between writing a book and leveraging a book (and why most authors miss this) 

➡️ Why giving your book away for free can be your most profitable strategy 

➡️ How to hit bestseller status on multiple lists (yes, it's more achievable than you think)

If you've been sitting on a book idea because it feels too overwhelming or time-consuming, this episode gives you the roadmap to make it happen without sacrificing your business or sanity.

Resources mentioned on the episode:

➡️ Ashley's free 3-Step Framework for structuring your book content: https://coaching.writingcoachla.com/4p-free-page  

➡️ Instagram: @ashleymwrites

Connect with Ashley:

• Website: https://www.writingcoachla.com
• Instagram: @ashleymwrites

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.

In this episode, I tackle one of the most common (and stressful) situations entrepreneurs face: how to reconnect with your email list after months or even years of silence.

We cover:

➡️ Why the "perfect" comeback email is actually the one you send (not the one you overthink) 

➡️ How to be authentic about your absence without oversharing personal details  

➡️ The power of owning your broken promise instead of pretending nothing happened 

➡️ Why giving people explicit permission to unsubscribe actually builds stronger relationships 

➡️ Practical tips for subject lines, timing, and call-to-actions in your re-engagement email 

➡️ How to reset expectations and get your remaining subscribers more engaged than before

Content creation doesn't have to consume your entire business—but it's hard to know how to approach it differently without seeing what's actually working for other entrepreneurs.

That's why I was excited to welcome Megan to Marketing #Unfiltered to share her proven system for creating all her marketing content in just 1-2 hours per week (yes, ALL of it!).

We cover:

➡️ How Megan manages to create all her content in anywhere from 1 hour per month to 2 hours per week 

➡️ The specific systems she has in place to maximize efficiency without sacrificing quality 

➡️ What role her VA plays in her streamlined content creation process 

➡️ How (and if) AI supports her content strategy 

➡️ Strategic decisions about where to focus your content efforts for maximum impact  The difference between long-form and short-form content and which to prioritize first 

➡️ Smart content repurposing strategies that multiply your efforts

If you're tired of content creation taking over your business and leaving little time for client work and sales, this episode delivers the blueprint for a more efficient approach.

Resources mentioned in this episode: 

Connect with Megan on Instagram: www.instagram.com/megankachigan 

Listen to the Values-First Marketing Podcast www.megankachigan.com/podcast 

Grab Megan’s Free Audit: www.megankachigan.com/free-audit

In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - with or without you at the helm.

What You'll Learn: 

How to create an AI brand book that maintains your voice (even when you're not writing) 

Why exploring AI tools beyond ChatGPT matters for your business 

How to use AI for deep content analysis and performance improvement 

Building accessible customer service systems using AI chatbots

Key Tools & Resources Mentioned: 

Gemma Bonham Carter's Brand Guide: https://gemmabonhamcarter.com/brand 

Claude AI: http://claude.ai/ 

O.Joy by Frank Kern: https://ojoy.ai/ 

 Zapier Pro Account (for chatbot creation): https://zapier.com/ 

Previous episode with Kristin Lawton: https://podcasts.apple.com/om/podcast/ep-162-how-to-train-ai-to-create-content-that-actually/id1644601845?i=1000683938825 

Connect with Sophia: 

Instagram: @sophiaparra 

Website: gotocoach.club