Marketing #Unfiltered

More eyeballs on your business = better marketing.

Right?

Ehhhh. Not necessarily.

After 10 years of helping people get more attention for their businesses, I’ve realized there are 4 very different ways we tend to generate it.

And while ALL of them work...they don’t work for the same things.

In this episode of Marketing Unfiltered, I’m breaking down the 4 attention engines every coach should know:

The Engagement Trap — when the thing getting you attention has very little to do with what you actually want to be known for.

The Content Creation Hamster Wheel — yes, content works. But do you actually want your business growth to depend on your ability to keep creating it?

The Guest List — getting into other people’s rooms and in front of audiences you didn’t have to build yourself.

The Big Deal Engine — creating the room yourself and using hosting to build your audience, network, and reputation at the same time.

I’ll walk you through what each one is actually good at, where each one falls short, and real-life examples of how they can be used in your coaching business.

Because the goal isn’t to find ONE perfect way to get attention.

(In fact, ALL are useful.)

It’s to understand how and when to use eaach of them. 

Let’s get into it.

In this episode, I'm sharing eight ways to collaborate that don't require a podcast, a membership, or any new platform.

Because “I don’t have anything to invite people into” is not a good enough reason to miss out on the visibility, leads, sales, and opportunities that can come from getting in front of someone else’s audience.

Some of these work with someone you just met, some are better for relationships you've been building over time. Some grow your email list, some make you money, and some simply deepen relationships that create bigger opportunities later. If you've been wanting to collaborate but haven't known where to start — or you've been waiting until you have the "right" platform — this one's for you. 

Here's what we cover:

1. How to borrow each other's reputation
2. Getting in front of highly qualified buyers
3. Turning assets you ALREADY have into something new
4. How to build each other into your offers and ecosystem 
5. Creating collaborations that keep sending leads + opportunities to each other without another promo period

Plus so much more...

Resources: 

She's a Big Deal - Learn More and apply here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?tab=t.0 

This is Part 2 of a special two-part visibility series.

Part 1 is over on Holly Marie Haynes' podcast, Crush the Rush, which is also linked below. 

That’s where Sophia shares her framework for becoming known through visibility, authority, and hosted experiences.

In Part 2, Holly flips the script and shares the strategy that's quietly grown her business for the last six years, without relying on social media.

We dive into why people are searching instead of scrolling, how AI is changing the way experts get discovered, and why creating long-form, searchable content is becoming one of the smartest ways to build trust and attract clients.

If you've been wondering how to get recommended by AI, create content that compounds over time, and build a business that doesn't depend on constantly posting to social media... this episode is for you.

What we covered:

• Why people are searching, not scrolling, and what that means for your marketing
• Holly's long-form content flywheel for creating searchable authority
• How to optimize your podcast and blog so AI can recommend your work
• Using Claude and Google Analytics to uncover your highest-performing content
• The intentional pop-up strategy generating 30 - 40 new leads every month
• Why micro partnerships outperform one-off collaborations
• How to position yourself as the obvious authority without relying on social media
• Why your messaging matters even more in an AI-first world

Resources:  

Connect with Holly on Instagram:@thehollymariehaynes

Listen to part 1 of this series on Crush the Rush Podcast: http://www.hollymariehaynes.com/podcast

The Antisocial Shift: Holly's private podcast http://www.hollymariehaynes.com/a/2148281499/5TN9LZUC

Anti Social School: Holly's signature 6-week program http://www.hollymariehaynes.com/a/2148281498/5TN9LZUC

In this episode, I'm sharing the hunch I've been sitting on: that we're moving out of the attention economy and into what I'm calling the evidence economy. And if I'm right, it changes everything about how we approach marketing, visibility, and becoming known. 

Information is everywhere, and AI has made it even more accessible. That's why attention alone isn't enough to build trust anymore. Tune in to learn the three experiences that will help you build trust faster, stand out from the crowd, and become the obvious choice for your ideal clients. 

Here's What We Cover: 

1. Why we're entering the Evidence Economy—and why visibility alone isn't enough 

2. The 3 experiences people need before they trust—and hire—you

3. Why your content isn't creating clients

4. How to become known before you need to sell

5. Build a visibility ecosystem that does the heavy lifting

... and so much more!

Resources mentioned: 

She's a Big Deal: Applications are now open for the next beta round — 90 days building your full visibility ecosystem: your core belief, your signature event, your low-lift offer, and your reputation strategy. 

Learn more and apply here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?tab=t.0

In this episode, I'm joined by Meagan Williamson, a Pinterest strategist who's been in this space since the early beta days and has built her entire business around the platform that most business owners are completely sleeping on. We're breaking down what Pinterest actually is (spoiler: it's a search engine, not a social media platform), why it works so differently from Instagram, what kind of content performs well, what a realistic timeline looks like, and how to build a funnel that converts cold Pinterest traffic into actual clients, including one of Megan's clients who makes between $300K and $600K in direct Pinterest sales in a single month. 

Here’s what we cover:

1. Pinterest isn't social media. It's a search engine. (And that changes everything.) 
2. The Pinterest content strategy that keeps working for years.
3. How to turn Pinterest traffic into paying clients.
4. The truth about how long Pinterest really takes.
5. Pinterest views are a vanity metric. (Why accounts with 10 million views are making $0)

Plus so much more…

Resources:

Connect with Meagan: 

Website: https://meaganwilliamson.com/

Instagram: https://www.instagram.com/meaganawilliamson

Pinterest: https://pinterest.com/rowhousenest 

In this episode, I'm sharing one of the strategies I've been implementing in my business this year— something I'm calling the Low-Lift offer. Not a membership. Not a mini course. Not another content hamster wheel. A simple, paid container designed for one purpose: conversation. And it's been one of the most powerful sales strategies I've built in years. Better yet, my clients are seeing incredible results with it too. 

Listen to get all of the details on what a Low-Lift offer actually is and how I'm using it in my business.

Here's What I Cover: 

1. Why the coaching industry optimized for the wrong thing 
2. What a Low-Lift offer actually is (because it's not another low-ticket offer) 
3. Why this works even if your real goal is selling high-ticket 
4. The unexpected lesson one of my clients learned after actually talking to her buyers. 
5. Exactly how I run this offer without being glued to Voxer 24/7. 

And so much more… 

Resources: 

She's a Big Deal: Applications are open for the second (and likely final) beta cohort — the full visibility ecosystem where you'll build your low-lift offer, your listening tour, your talk, and more.

Lean More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharing 

Got questions? 

Email [email protected]

OR 

Leave me a voicemail here so I can feature you on an upcoming episode and/or come up with creative ways to support you: http://speakpipe.com/marketingunfiltered

In this episode, I'm joined by Kim Rittberg—former media executive at Us Weekly and Netflix, who had a wake-up call in her hospital delivery room (yes, she was checking emails while in labor) and left corporate to build her own business teaching coaches and service providers how to use video to actually grow their income, not just their follower count. 

If you’ve ever wondered how to find your confidence on camera when you feel awkward and self-conscious, how to come up with content ideas that actually sound like you, and what it looks like to turn video views into DMs, calls, and clients—this episode is for you!

Here’s what we cover:

1. Why most people freeze on camera and the simple mental shift that unlocks confidence
2. Why your video scripts sound stiff (The difference between writing for the spoken word vs. the written word)
3. Credibility + connection: the two things your content needs  
4. How to turn video into actual sales 
5. Why most people show up on camera with too little energy and how to bring the dinner party vibe instead

Resources and Sponsorship:

Connect with Kim:

Website: kimrittberg.com 

Instagram: @kimrittberg 

YouTube: https://www.youtube.com/@kimrittbergcontent

• 10 Tips to Take Your Videos From Mediocre to Magnetic: Kim's free guide covering the crucial foundations of how to get clients and leads through video. https://www.kimrittberg.com/tips

• Video Boot Camp: Attract clients, grow your brand & your revenue on Social Media through video. https://kimrittberg.mykajabi.com/video_boot_camp

This episode is brought to you by The Monthly Money Check-In Guide by Chika Obih, CPA.

https://chika-obih-cpa.kit.com/moneyguide

You know that tight feeling in your chest when you realize you haven't looked at your numbers in weeks? The tab you keep closing. The invoices you keep meaning to follow up on. The vague anxiety that lives in the background of your business because you're not quite sure what's happening with your money.

This free guide changes that in less time than it takes your coffee to brew.

The Monthly Money Check-In Guide walks you through a simple monthly process that takes you from avoidant and anxious to clear, confident, and actually in control. No complicated software. No accounting degree. Just a repeatable habit that makes running your business feel a whole lot lighter.

Get it here: https://chika-obih-cpa.kit.com/moneyguide

In this episode, Megan Yelaney walks us through how she rebuilt from scratch after having twins, what she actually did to find her edge again after becoming a ‘basic business coach’, and why the business identity crisis you're experiencing right now might have more to do with your messaging than anything else.

This episode is for anyone who's felt like their business doesn't fit anymore—whether you just had a baby, went through a major life shift, or just quietly stopped recognizing yourself in the thing you built.

Here's What We Cover:

1. The "basic coach" wake-up call
2. How to find your edge when you've lost it
3. Why your business identity crisis is probably a messaging problem
4. How the online business landscape is shifting right now
5. The stupidly simple relationship-building strategy that Megan swears by

Resources and Sponsorship:

Connect with Megan:

Website: https://meganyelaney.com/

Instagram: instagram.com/meganyelaney

Main Character Energy: Megan's 7-episode private podcast series that walks you through finding your distinctive edge, understanding your messaging gap, and showing up in a way that's unmistakably you — https://meganyelaney.com/main-character-energy

This episode is brought to you by The Monthly Money Check-In Guide by Chika Obih, CPA.

https://chika-obih-cpa.kit.com/moneyguide

You know that tight feeling in your chest when you realize you haven't looked at your numbers in weeks? The tab you keep closing. The invoices you keep meaning to follow up on. The vague anxiety that lives in the background of your business because you're not quite sure what's happening with your money.

This free guide changes that in less time than it takes your coffee to brew.

The Monthly Money Check-In Guide walks you through a simple monthly process that takes you from avoidant and anxious to clear, confident, and actually in control. No complicated software. No accounting degree. Just a repeatable habit that makes running your business feel a whole lot lighter.

Get it Here: https://chika-obih-cpa.kit.com/moneyguide

Justin Blackman is a brand voice and messaging strategist who's spent years helping businesses figure out what makes them different on purpose. And in this conversation, we're diving into something most people skip right over: finding your distinctive edge. 

Because here's the thing: you can have all the right keywords, all the right frameworks, all the voice-of-customer research in the world—but if you don't know what makes you different, your copy is going to sound like everyone else's. 

If your messaging feels a little too generic, a little too safe, or like it could belong to anyone in your industry, this episode is for you. 

Here’s what we cover:

1. Why everyone sounds the same now (it’s not just AI)
2. The four-part test for your distinctive edge 
3. How to find your edge and what actually makes you different 
4. Why voice-of-customer research isn't enough 
5. The role emotion plays in great copy 

Resources and sponsorships:

Connect with Justin:

Website: https://justinblackman.com/

Want to continue the conversation with Justin? Reply to Justin's emails – he actually reads and responds to them!

93 Email Sign-Offs to Punch Up Your Emails: Justin's free download of funny, personality-driven ways to close your emails (because "talk soon" is boring) justinblackman.com/emails 

Justin's Movie Breakdowns: Blog posts analyzing copywriting lessons from film scenes 

The Bear: https://justinblackman.com/bear/

Gilmore Girls: https://justinblackman.com/gilmoregirls/

This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit:

https://audit.brandospro.com/

Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This!

In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable.

Start your audit here: https://audit.brandospro.com/ 

Welcome to part two of my Back on the Map series.

In part one, I talked about the biggest mistake I've made in business and what it's cost me.

Part 2 is the next layer of that conversation. Because once you get clearer on what you want to be known for, you also have to start changing how you operate—how you build your visibility and authority, how you approach growth, how you structure your business.

In this episode, I'm pulling back the curtain to talk about what I'm changing behind the scenes, what I'm noticing, and what I think actually matters if you want to become known for something online. 

Here's What I Cover:

1. Why I'm doing way less but building way more intentionally

2. Why your niche isn't enough anymore

3. The shift from random marketing activities to a visibility ecosystem

4. Why you need to sell sooner than you think

5. The four buckets your business needs

Resources and sponsorship:

Back on the Map Part 1: Listen to the first episode where I break down my biggest mistakes: //podcasts.apple.com/gb/podcast/ep-211-back-on-the-map-the-biggest-mistake-ive-made/id1644601845?i=1000758653311

Leave a voicemail with your questions: Sophia will answer them in upcoming episodes: https://www.speakpipe.com/MarketingUnfiltered 

This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit:

https://audit.brandospro.com/

Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This!

In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable.

Start your audit here: https://audit.brandospro.com/