Marketing #Unfiltered

You should probably know this stat:

Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show!

We're talking all things strategic storytelling.

Because, did you know businesses that regularly tell stories are:

✔️60% more likely to be seen as innovative and make

💰20% more sales on average than the exact same business that doesn't incorporate storytelling?

Yep, you read that right.

But "tell more stories" is lame, unhelpful advice.

I get it.

That's why Patrice is here to talk about the STRATEGY and SCIENCE behind storytelling.

She doesn't just walk you through her 3 part framework for strategic storytelling, but she talks about how to implement it AND how to make sure AI is taking the heavy lifting off your plate.

Here are some links you've gotta know about:

Join patrice for an AI Storytelling Workshop happening in October: https://patricepoltzercreative.com/iyn-2-0?fbclid=PAZXh0bgNhZW0CMTEAAaYwYKSJNx8SMWUd77ZmTWa9LVCjIgYIqbCy3gDYvvf6OFmK19YJ0-zyPqw_aem_a9UiyojcKmOtsO1rvS83SQ

Plus, go here to stay in her world: https://www.instagram.com/patricepoltzer/ 

In today's episode I break down why I've decided to take a step back from social media.

Plus, I share the exact process I took myself through to understand the role social takes in my marketing and what changes I need to make to help it work for me.

If anything in here resonates, you should probably book a free Client Attraction Audit.

Learn more and book your call here:

https://www.gotocoach.club/pocketcmoconversations 

This is a fun one with my good friend, Marisa.

She’s a bad@$$ messaging expert that has already been on the show before.

[Check out Ep 55: How to stop writing boring copy: https://podcasts.apple.com/gb/podcast/ep-55-how-to-stop-writing-boring-copy-with-marisa-corcoran/id1644601845?i=1000597726717]

In today’s episode, listen in for things like:

➡️ What’s working NOW in her launches (hint: I don’t hear a lot of people doing this, but it makes so much sense.

➡️ The personal touches she shares on her sales page …. so freaking cool.

➡️ And the hidden P most people are missing when it comes to their messaging which will make sure your message it’s just strong, it’s leading to sales.

Resources:

If you’re ready to create the message and copy that gives you the confidence to show up and stand out – you’re gonna love Marisa’s class!

(Instead of staying hidden and chronically underpaid; slashing prices, throwing money at ads, creating another funnel or just “waiting it out”...and other stuff that doesn’t get you PAID?)

That’s why I’m always a “HECK YES!” to share this class when Marisa offers it.

It’s called Leave ‘Em Wanting More: The 3-Part Framework to Whip Up Irresistible Copy with Creativity and Chutzpah.

And you can sign up for it here: https://marisacorcoran.com/masterclass?afmc=sophiap 

Let’s talk MASTERMINDS.

This is a high ticket offer that so many coaches want to offer inside of their business because of the transformative work that is possible, and because — let’s be real — this is a high ticket offer ($10k+) that can make a huge difference with just one sale.

Kristine shares:

1️⃣ What the heck a mastermind is

2️⃣ How to price a mastermind

3️⃣ How Kristine sells into her mastermind differently than her other offers

4️⃣ What premium clients actually WANT

5️⃣ How long your mastermind should be and how to structure it

She also talks about: What a premium offer is (no, it’s not just about how expensive it is), why she hates content buckets, how the coaching industry has changed in the last few years, and so much more.

Resources mentioned on the call:

Plus, you should take her quiz.

In 45 seconds, you’ll uncover what you should create next to amplify your revenue and the unique brand magic that sets you apart from everyone else. Plus! You’ll get access to the signature RYH strategies to ensure your clients are drawn to your offer like a magnet.

Get it here:
https://reinventyourhustle.com/pages/quiz 

Anyone who’s getting ready to launch, take notes!

Lacey is on to talk about launching, more specifically: Launching with a webinar (even though she’s helped clients launch in all kinds of ways).

We discussed things like:

➡️How has launching shifted during this challenging, economic time

➡️Her go-to launch tech stack

➡️The bare minimum you must do to launch successfully

➡️The most common misconceptios about launching that she sees holding entrepreneurs back

➡️Plus we workshopped a launch that a member in my membership was currently navigating

And lots more.

Resources mentioned in this episode:

Launch your Profitable Online Business in 4 Steps!

Inside, Lacey shares a definitive guide for launching a profitable online business from scratch.

You’ll get 4 Steps to Launching Your Profitable Online Biz + 2 Free Lessons on Launching and Launch Metrics.

Get it here:

https://laceycribb.com/4steps

Plus, follow Lacey here:

instagram.com/lacey.cribb

In the spirit of the holiday, I felt called to reshare this episode. 

This story STILL gives me chills one year later. 

—--

Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011.

She was abducted by Somali parities and held for ransom for 93 days before Seal Team 6 rescued her on January 5th, 2012.

This is a story about knowing who you are; speaking up when something doesn’t feel right; the tremendous courage it takes to experience a worst case scenario and still try to make something good come out of it; healing; and using your voice to help others do the same.

After 10 years since her abduction, Jessica supports women in writing their manuscript through her and putting their story out into the world.

In this episode Jessica also shares why she helps people like you get their book out into the world and the practical — as well as emotional — benefits of doing so.

So if you can believe it — we share this insanely powerful story, and then still manage to get some marketing tips in!  You can’t say I’m not committed to your marketing 😉

Learn more from Jessica:

Follow her on Instagram
https://www.instagram.com/jessicacbuchanan/

Publish your manifesto with Soul Speak Press https://www.instagram.com/soulspeakpress/

Read her New York Times Best Seller, IMPOSSIBLE ODDS
https://www.amazon.co.uk/Impossible-Odds-Kidnapping-Buchanan-Dramatic/dp/1476725187

Read her second book, DESSERTS TO MOUNTAINTOPS: Our collective journey to reclaiming our voice
https://www.amazon.co.uk/Deserts-Mountaintops-Collective-Journey-Claiming/dp/195847200X/ref=sr_1_3?keywords=jessica+buchanan&qid=1688124984&s=books&sprefix=jessica+buch%2Cstripbooks%2C54&sr=1-3  

Grab a notebook, ‘cause you’ll want to take notes.

Ashley is a launch strategist for some of the biggest coaching brands on the internet.

We discussed things like:

➡️Why are launch conversions taking such a dip in 2024 and what should we do about it?

➡️What are the 7 + 8 figure brands that are killing it doing differently?

➡️With all her experience – what is *HER* favorite launch strategy?

➡️How can you increase conversions on your next launch? 

➡️Yay or nay on the waitlist strategy? What about affiliates? 

Ya see? GOLD. 

Resources mentioned in this episode: 

Follow Ashley here:
https://www.instagram.com/ashleybrasso 

Get her High Ticket Launch Strategy Template here: 

https://creative-inventor-3271.ck.page/1828114bc1

This one is JAM PACKED with mic drop moments. 

If you are looking to collapse timelines and scale your income by … a lot … this is a great episode to listen to. 

We cover things like: 

➡️Every change or shift she made to hit 7 figures: From messaging, to pricing, to mindset, to team management systems 

➡️How she has a 7 figure business even with 500 people on her list 

➡️ What the heck humility REALLY is and why you need to stay far, far away from being humble 

➡️ Why being “de-lu-lu” is going to help you collapse timelines and get whatever goal you want faster 

And more. 

Resources: 

Follow Kristina here:
https://www.instagram.com/elixirmediaco/ 

Gabrielle  is an embodied entrepreneur coach. 

She teaches brave, spiritual, female entrepreneurs how to triple their income while honoring their shadow and not spiritually bypassing or falling back into the unhealthy masculine.

In this episode we cover: 

➡️What is REALLY causing our money glass ceiling?

➡️What is something that women who make 7 figures and a move do that those who do not make 7 figures above don’t do?

➡️Signs you’re hitting a money glass ceiling (beyond what’s in the bank)

➡️Questions you should ask yourself to help you identify your glass ceiling, and break through it

➡️The “quantum equation”

And more!

Resources:

Gabrielle is offering a FREE 3-Day Immersion for female entrepreneurs ready to quantum leap in their income, intimacy, and impact, while in feminine flow.

In this 3-day immersive experience, you will learn how to:

- Triple your income without falling back into the unhealthy masculine and burnout
- Leverage your healing journey to quantum leap in your life
- Change your paradigm to manifest the money you desire

Join here: https://www.gabriellemartorana.com/immersion-march2024

Hayley is traveling the world thanks to her freedom based business (in fact, as we record this, she’s been on 6 flights in 5 days and is headed back to Tulum for 2 months. Pretty far away for a gal from Wales!)

In this episode we talk about:

➡️A super cool low-lift offer that only consists of Voxer / Telegram support. All her boundaries, what she promises, and even the rate so you can do something just like it

➡️Foundations you need in place to create a freedom based business

➡️Her exact funnel for selling her course

➡️The mistakes people make when trying to set up passive income systems

➡️The platforms she recommends to house her tech

…and more. We covered a lot of ground with this one!


Resources:

Hayley’s go-to simple funnel for daily low-ticket sales that ANYONE can implement,(Even if you hate tech!)

Get it here: https://www.thehayleybarnes.com/passive-income