Marketing #Unfiltered

We've got the one and only Heather Sager on the show!

Heather is a Speaking Coach and Business Mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR.

If you're not booking clients or growing your list from your talks -- you need to listen to this episode. Heather knows her shizzel.

We talk about things like: 

• How to know what stories to share in your talk 
• The 5 different styles of signature talks (yes... 5!) 
• The big mistakes people make that get in the way of having a talk that gets results 
• How to know what topic to cover in your talk 
• Building relationships with clients so you can convert at a higher rate 

SO many things. 

Per usual, this is a good one. 

Plus, here are some juicy resources that she wants you to get your hands on: 

• Turn Your Next Unpaid Speaking Gig into a Profitable Outcome - Download 7 strategies to turn each speaking opportunity into a lead generator for your business.
  
  https://thespeakerco.lpages.co/profitable-speaking-guide/
  
  
• Nail Your Guest Speaking Topics - Snag this step by step workbook to turn your experience into 3 go-to, client attracting topics for stages, podcasts & summits
  
  https://thespeakerco.lpages.co/topic/ 

It's not enough to be a go-to expert, you need to be a trusted ICON!

In this conversation we cover:

➡️ A step by step trust equation that will be AWESOME for your content

➡️ The 6 must-do habits of building trust

➡️ The *better* *way to follow up with the media (Hint: You're definitely not doing it)

➡️ Why sharing stories about yourself and talking about yourself are NOT the same thing

...and so much more.

Plus don't forget to snag her gift:

10 Steps to Get Your Business In The Media: https://www.pitchtopress.com/


You should also follow her here: https://www.instagram.com/adela__hussain/

Get ready for some email marketing TEA! 

Liz isn’t just an email marketing strategist, she’s a survivor. And I mean that literally, she just finished in the final five of Survivor — you know, that little show that’s on season 46 where people are literally stranded on an island without regular meals and shelter? 

Yeah … that one 😉 

So in addition to giving us all the background behind “I’m pissed!!” (#IYKYK) and the Apple Bees’ Bourbon Burger that Liz has made famous, she’s also giving us all the email marketing juice. 

We cover things like… 

➡️ How to increase your click through rate 
➡️ How to get your emails done in 20 minutes a week 
➡️ How often and *where* to sell to your email list 
➡️ What goes into your welcome sequence so you’re bringing in BUYERS and not LINGERERS 

…and more.

If you’re into pop culture AND selling with email, this is for you. 

You should probably know this stat:

Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show!

We're talking all things strategic storytelling.

Because, did you know businesses that regularly tell stories are:

✔️60% more likely to be seen as innovative and make

💰20% more sales on average than the exact same business that doesn't incorporate storytelling?

Yep, you read that right.

But "tell more stories" is lame, unhelpful advice.

I get it.

That's why Patrice is here to talk about the STRATEGY and SCIENCE behind storytelling.

She doesn't just walk you through her 3 part framework for strategic storytelling, but she talks about how to implement it AND how to make sure AI is taking the heavy lifting off your plate.

Here are some links you've gotta know about:

Join patrice for an AI Storytelling Workshop happening in October: https://patricepoltzercreative.com/iyn-2-0?fbclid=PAZXh0bgNhZW0CMTEAAaYwYKSJNx8SMWUd77ZmTWa9LVCjIgYIqbCy3gDYvvf6OFmK19YJ0-zyPqw_aem_a9UiyojcKmOtsO1rvS83SQ

Plus, go here to stay in her world: https://www.instagram.com/patricepoltzer/ 

In today's episode I break down why I've decided to take a step back from social media.

Plus, I share the exact process I took myself through to understand the role social takes in my marketing and what changes I need to make to help it work for me.

If anything in here resonates, you should probably book a free Client Attraction Audit.

Learn more and book your call here:

https://www.gotocoach.club/pocketcmoconversations 

This is a fun one with my good friend, Marisa.

She’s a bad@$$ messaging expert that has already been on the show before.

[Check out Ep 55: How to stop writing boring copy: https://podcasts.apple.com/gb/podcast/ep-55-how-to-stop-writing-boring-copy-with-marisa-corcoran/id1644601845?i=1000597726717]

In today’s episode, listen in for things like:

➡️ What’s working NOW in her launches (hint: I don’t hear a lot of people doing this, but it makes so much sense.

➡️ The personal touches she shares on her sales page …. so freaking cool.

➡️ And the hidden P most people are missing when it comes to their messaging which will make sure your message it’s just strong, it’s leading to sales.

Resources:

If you’re ready to create the message and copy that gives you the confidence to show up and stand out – you’re gonna love Marisa’s class!

(Instead of staying hidden and chronically underpaid; slashing prices, throwing money at ads, creating another funnel or just “waiting it out”...and other stuff that doesn’t get you PAID?)

That’s why I’m always a “HECK YES!” to share this class when Marisa offers it.

It’s called Leave ‘Em Wanting More: The 3-Part Framework to Whip Up Irresistible Copy with Creativity and Chutzpah.

And you can sign up for it here: https://marisacorcoran.com/masterclass?afmc=sophiap 

Let’s talk MASTERMINDS.

This is a high ticket offer that so many coaches want to offer inside of their business because of the transformative work that is possible, and because — let’s be real — this is a high ticket offer ($10k+) that can make a huge difference with just one sale.

Kristine shares:

1️⃣ What the heck a mastermind is

2️⃣ How to price a mastermind

3️⃣ How Kristine sells into her mastermind differently than her other offers

4️⃣ What premium clients actually WANT

5️⃣ How long your mastermind should be and how to structure it

She also talks about: What a premium offer is (no, it’s not just about how expensive it is), why she hates content buckets, how the coaching industry has changed in the last few years, and so much more.

Resources mentioned on the call:

Plus, you should take her quiz.

In 45 seconds, you’ll uncover what you should create next to amplify your revenue and the unique brand magic that sets you apart from everyone else. Plus! You’ll get access to the signature RYH strategies to ensure your clients are drawn to your offer like a magnet.

Get it here:
https://reinventyourhustle.com/pages/quiz 

Anyone who’s getting ready to launch, take notes!

Lacey is on to talk about launching, more specifically: Launching with a webinar (even though she’s helped clients launch in all kinds of ways).

We discussed things like:

➡️How has launching shifted during this challenging, economic time

➡️Her go-to launch tech stack

➡️The bare minimum you must do to launch successfully

➡️The most common misconceptios about launching that she sees holding entrepreneurs back

➡️Plus we workshopped a launch that a member in my membership was currently navigating

And lots more.

Resources mentioned in this episode:

Launch your Profitable Online Business in 4 Steps!

Inside, Lacey shares a definitive guide for launching a profitable online business from scratch.

You’ll get 4 Steps to Launching Your Profitable Online Biz + 2 Free Lessons on Launching and Launch Metrics.

Get it here:

https://laceycribb.com/4steps

Plus, follow Lacey here:

instagram.com/lacey.cribb

In the spirit of the holiday, I felt called to reshare this episode. 

This story STILL gives me chills one year later. 

—--

Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011.

She was abducted by Somali parities and held for ransom for 93 days before Seal Team 6 rescued her on January 5th, 2012.

This is a story about knowing who you are; speaking up when something doesn’t feel right; the tremendous courage it takes to experience a worst case scenario and still try to make something good come out of it; healing; and using your voice to help others do the same.

After 10 years since her abduction, Jessica supports women in writing their manuscript through her and putting their story out into the world.

In this episode Jessica also shares why she helps people like you get their book out into the world and the practical — as well as emotional — benefits of doing so.

So if you can believe it — we share this insanely powerful story, and then still manage to get some marketing tips in!  You can’t say I’m not committed to your marketing 😉

Learn more from Jessica:

Follow her on Instagram
https://www.instagram.com/jessicacbuchanan/

Publish your manifesto with Soul Speak Press https://www.instagram.com/soulspeakpress/

Read her New York Times Best Seller, IMPOSSIBLE ODDS
https://www.amazon.co.uk/Impossible-Odds-Kidnapping-Buchanan-Dramatic/dp/1476725187

Read her second book, DESSERTS TO MOUNTAINTOPS: Our collective journey to reclaiming our voice
https://www.amazon.co.uk/Deserts-Mountaintops-Collective-Journey-Claiming/dp/195847200X/ref=sr_1_3?keywords=jessica+buchanan&qid=1688124984&s=books&sprefix=jessica+buch%2Cstripbooks%2C54&sr=1-3  

Grab a notebook, ‘cause you’ll want to take notes.

Ashley is a launch strategist for some of the biggest coaching brands on the internet.

We discussed things like:

➡️Why are launch conversions taking such a dip in 2024 and what should we do about it?

➡️What are the 7 + 8 figure brands that are killing it doing differently?

➡️With all her experience – what is *HER* favorite launch strategy?

➡️How can you increase conversions on your next launch? 

➡️Yay or nay on the waitlist strategy? What about affiliates? 

Ya see? GOLD. 

Resources mentioned in this episode: 

Follow Ashley here:
https://www.instagram.com/ashleybrasso 

Get her High Ticket Launch Strategy Template here: 

https://creative-inventor-3271.ck.page/1828114bc1