The order of priorities for your next launch (starting 3 months out)

In today's episode, we answered a question from a listener about launching.

We cover:

1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch.

2. We'll also talk about how your social media content shifts.

This is definitely one to bookmark and keep coming back to!

Resources:

Join Marketing Mail here: https://www.gotocoach.club/marketingmail
Join the Go-To Coach Club waitlist here: https://www.gotocoach.club/G2CC

Writing a book feels like a multi-year project that's impossible to fit into your busy entrepreneurial life—but what if you could go from idea to published bestseller in just 12 months?

That's why I was excited to welcome Ashley Mansour, author and book coach, to Marketing #Unfiltered to break down exactly how to write a book that doesn't just sit on shelves, but actually generates clients and revenue for your business.

We cover:

➡️ Why the biggest myth about book writing (that it takes years) is keeping you stuck  The three essential questions every business book must answer before you start writing 

➡️ Speed writing techniques that help you create content in hours instead of months 

➡️ How to structure your book as a client conversion tool, not just a credibility piece 

➡️ The difference between writing a book and leveraging a book (and why most authors miss this) 

➡️ Why giving your book away for free can be your most profitable strategy 

➡️ How to hit bestseller status on multiple lists (yes, it's more achievable than you think)

If you've been sitting on a book idea because it feels too overwhelming or time-consuming, this episode gives you the roadmap to make it happen without sacrificing your business or sanity.

Resources mentioned on the episode:

➡️ Ashley's free 3-Step Framework for structuring your book content: https://coaching.writingcoachla.com/4p-free-page  

➡️ Instagram: @ashleymwrites

Connect with Ashley:

• Website: https://www.writingcoachla.com
• Instagram: @ashleymwrites

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.

In this episode, I tackle one of the most common (and stressful) situations entrepreneurs face: how to reconnect with your email list after months or even years of silence.

We cover:

➡️ Why the "perfect" comeback email is actually the one you send (not the one you overthink) 

➡️ How to be authentic about your absence without oversharing personal details  

➡️ The power of owning your broken promise instead of pretending nothing happened 

➡️ Why giving people explicit permission to unsubscribe actually builds stronger relationships 

➡️ Practical tips for subject lines, timing, and call-to-actions in your re-engagement email 

➡️ How to reset expectations and get your remaining subscribers more engaged than before

Content creation doesn't have to consume your entire business—but it's hard to know how to approach it differently without seeing what's actually working for other entrepreneurs.

That's why I was excited to welcome Megan to Marketing #Unfiltered to share her proven system for creating all her marketing content in just 1-2 hours per week (yes, ALL of it!).

We cover:

➡️ How Megan manages to create all her content in anywhere from 1 hour per month to 2 hours per week 

➡️ The specific systems she has in place to maximize efficiency without sacrificing quality 

➡️ What role her VA plays in her streamlined content creation process 

➡️ How (and if) AI supports her content strategy 

➡️ Strategic decisions about where to focus your content efforts for maximum impact  The difference between long-form and short-form content and which to prioritize first 

➡️ Smart content repurposing strategies that multiply your efforts

If you're tired of content creation taking over your business and leaving little time for client work and sales, this episode delivers the blueprint for a more efficient approach.

Resources mentioned in this episode: 

Connect with Megan on Instagram: www.instagram.com/megankachigan 

Listen to the Values-First Marketing Podcast www.megankachigan.com/podcast 

Grab Megan’s Free Audit: www.megankachigan.com/free-audit

In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - with or without you at the helm.

What You'll Learn: 

How to create an AI brand book that maintains your voice (even when you're not writing) 

Why exploring AI tools beyond ChatGPT matters for your business 

How to use AI for deep content analysis and performance improvement 

Building accessible customer service systems using AI chatbots

Key Tools & Resources Mentioned: 

Gemma Bonham Carter's Brand Guide: https://gemmabonhamcarter.com/brand 

Claude AI: http://claude.ai/ 

O.Joy by Frank Kern: https://ojoy.ai/ 

 Zapier Pro Account (for chatbot creation): https://zapier.com/ 

Previous episode with Kristin Lawton: https://podcasts.apple.com/om/podcast/ep-162-how-to-train-ai-to-create-content-that-actually/id1644601845?i=1000683938825 

Connect with Sophia: 

Instagram: @sophiaparra 

Website: gotocoach.club 

Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience.

That's why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural.

We cover:

 Why trusting your business ideas sooner could be the "ticket to ease" in your marketing 

How simple "monthly marketing moments" can consistently grow your email list without complex funnels 

Practical ways to build trust during today's "trust recession" through genuine connection 

Kim's 5-step process to unearth and leverage your authentic brand voice 

Why marketing stories don't need to be Pulitzer-worthy (and how to find stories in everyday moments) 

How creating a brand voice guide can save you countless hours and help delegate content creation

If you're tired of marketing that feels stiff or inauthentic, this episode delivers actionable advice to find and use your natural voice to connect with your ideal clients.

Resources mentioned on the episode:

Kim's free Brand Voice workbook and audio mini-series: 

kimkiel.com/voiceworkbook

Hemingway app for analyzing your writing style 

Verbatim Voice Tool for copy analysis 

Copywriting Tips and Sales Strategies for Small Businesses: kimkiel.com/podcast

The Anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email 

What are segues and how to write them in storytelling emails: https://www.kimkiel.com/podcast-1/what-are-segues-and-how-to-write-them-in-storytelling-emails  

Connect with Kim: 

Instagram: @kimkiel 

LinkedIn: Kim Kiel

In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth compared to summits or other strategies, this transparent breakdown is for you. 

What You'll Learn:

➡️ The exact strategy (with ALL the detail) I used to create a private podcast 

➡️ How I created the entire podcast without conducting a single interview (and the platform I used) 

➡️ Why I chose this format rather than just do another summit, or host a more traditional style private pod 

➡️ The key mistakes I made and what I'll be doing differently the next time 

➡️ My unexpected success with a low-ticket upsell 

➡️ Honest numbers comparison: Summit vs. Private Podcast 

If you're looking to grow your email list without the exhaustion of a full summit, this episode gives you a behind-the-scenes look at what worked, what didn't, and whether a private podcast might be the right strategy for your business. 

Ready to see the private podcast for yourself? 

Check it out at ➡️ gotocoach.club/fortheloveofmarketing

Connect With Me:

Instagram: https://www.instagram.com/sophiaparra/

Website: https://www.gotocoach.club/

We often think client acquisition has to slow down when the economy gets tough. But what if there's a better approach that works regardless of economic conditions?

That's why I was thrilled to welcome back Chris Williams to Marketing #Unfiltered. 

She shares her proven strategies for finding ideal clients even during what she calls a "trust recession"—and how to connect with them in ways that feel natural and empowering.

We cover: 

➡️ The reality of today's "trust recession" and how smart businesses are adapting

➡️ Why inviting prospects onto your "bench" instead of directly into your "house" changes the client relationship

➡️ Chris's unique approach to empowering prospects through their buying journey

➡️ The business lessons that have transformed her approach since her last appearance

➡️ Behind-the-scenes insights into her upcoming book project

➡️ The most valuable investments she's made in her business growth

If you're feeling the squeeze in your client acquisition strategy, this episode delivers actionable strategies you can implement immediately.

Resources mentioned on the episode:

➡️ Where to Find Clients in ANY Economy mini-course: https://chriswilliams.kartra.com/page/bundleWTFPC

➡️ For access to Chris's exclusive masterclass, email: [email protected]

What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs?

In this episode of Marketing Unfiltered, I’m breaking down my Q+A Day Strategy—the one that had a 100% conversion rate in 2023 and a 93% conversion rate in 2024. (Yep. Not a typo.)

This isn’t a fluke—it’s repeatable, and you can run your first Q+A Day immediately after listening.

Inside this episode, I’m sharing:

✨ Exactly how Q+A Day works

✨ The non-negotiable boundaries that protect your energy and boost conversions

✨ Templated email examples you can swipe to promote your own Q+A Day

✨ How to answer questions in a way that leads to sales (without being weird)

✨ Plus creative ways to repurpose and expand the impact of a single Q+A

The best part? 

This is actually an episode inside of my brand new private podcast, For the Love of Marketing. 

So you’ll get a taste of what’s inside — where 13 guest experts are sharing real-time strategies in 15-minute power episodes. 

Hint-Hint: You are literally leaving money on the table by not listening! It's JUICY. 

Start listening here → gotocoach.club/fortheloveofmarketing

As someone who's planning a maternity leave, this episode was everything I needed. 

Perfect for you if: 

➡️ You're pregnant, and want to take time off to enjoy your baby 

➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind! 

We cover things like: 

➡️ What are the biggest misconception most pregnant entrepreneurs have about maternity leave?

➡️ Which limiting beliefs should pregnant entrepreneurs be mindful of?

➡️ What do pregnant business owners need to know about taking time off?

➡️ What’s the first step? 

➡️ We also touched on lots of logistics. Like automations, hires, how long maternity leave should be, and things like that — but she made such an incredible point that I absolutely loved. And it's changed my whole approach on this. 

➡️ I also asked her if she has ever seen a pregnant entrepreneur actually make MORE money during their maternity leave? (Hint: She said "ABSOLUTELY".) 

It's juicy, y'all. 

Resources mentioned in this episode: 

If you're getting ready for maternity leave, you should get your hands on this Planning guide: 

https://www.spaciousmamas.com/PlanningGuide

This guide will help you take the first step in planning your leave by clarifying both your personal and business needs. With this clarity, you’ll be ready to build a strategy that works for you and your business!