What To Do When You Only Have A Short Window for a Pre-Launch

Ever feel like you're way behind on prepping for your launch? You're not alone.

I recently got a question from an email subscriber who only had two weeks before her cart opened, and she wasn’t sure what to focus on. 

During this episode, I share the real talk on short pre-launch timelines and 6 questions to ask that will help you prioritize what actually matters when you’re in a time crunch.

Listen in and find out:

• Why skipping your pre-launch (even when you're short on time) is a mistake

• How one of my clients crushed it with just 2 weeks of pre-launch

• The most important questions to guide your runway strategy

• 1 must-do for your pre-launch, no matter the timeline

• How to shift your content based on your audience’s awareness and trust level

🎧 Listen now to learn how to make your short pre-launch count!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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In this episode, I share what worked (and what didn’t) in my most recent Pre-Launch Plan Program launch.

You’ll hear:

• Why “multiple entry points” are a must in this launch environment

• How to make buying easier for different personality types

• The real reason flexibility builds trust in today’s “trust recession”

• How a simple “product tour” can reduce objections (and refunds!)

• The tweak I’m adding next time to make my pre-launch even better

🎧 Listen now — this one’s full of simple shifts that boost buyer confidence before your next launch!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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I’m keeping it real this week with a behind-the-scenes look at a sales call I completely fumbled during my last launch. Even as someone who's done a ton of these, I made 4 key mistakes that cost me—and I don’t want you to do the same.

In this episode, I walk through exactly what went wrong, what I should’ve done differently, and how you can show up more prepared, confident, and in control of your next sales conversation.

Here’s what you’ll take away:

• The small calendar mistake that derailed my call

• One thing you need to do at the top of every sales or discovery call

• How asking more questions is the key to closing more calls

• What to do when you're caught in reactive mode

• The reason why making assumptions can derail your sales

🎧 Listen now and let my mistakes — and what I would do to fix them — help you on your next sales call. 

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

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In this episode, I sit down with the brilliant Emily Reagan to unpack the three must-know launch trends we’re seeing in today’s shifting market—and spoiler alert: these aren’t your typical “just post more on Instagram” kind of tips.

From understanding your buyer’s mindset to ditching tired strategies like waitlists, this conversation is full of insights that’ll help you launch smarter—not harder.

Here’s what we cover:

• The three beliefs buyers must have before they'll say yes to your offer

• Why you need to obsess over your audience (and stop watching your competitors)

• How Hollywood holds the secret to a successful launch strategy

• Why most waitlists are a waste—and what to do instead

• The rise of the long buying cycle (and how to use it to your advantage)

This is one of those conversations that will shift how you think about selling and launching.

🎧 Listen now

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

Are you afraid of being too pushy or “salesy” — and possibly missing out on sales?

In this episode, I’m talking about the easiest way to increase conversions during your launch—social selling (aka one-on-one conversations).

Whether it’s in the DMs or through email, this tactic is the grassroots tactic that can catapult your next launch or promotion. 

I’m breaking down what “social selling” actually means, why consent-based selling builds trust and results, and how you can start now—even if you're nervous.

Here’s what you’ll take away:

• Why you don’t need tons of volume – just a way to open up conversations with the *right* people

• How “consent” is the secret ingredient to social selling

• The one mindset shift that makes conversations feel natural

• A simple CTA strategy that gets responses without being weird

• What I did mid-launch that boosted my close rate to nearly 100%

🎧 Listen now to learn how one-on-one convos can quietly supercharge your sales—without the awkward pitches.

Referenced Episode: https://brennamcgowan.co/episode14

✨ Want support with your launch messaging? Join the Pre-Launch Plan Program – doors close September 24, 2025! 

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

Have you ever wondered if you should drop your price on your course, program, or offer? 

This week, I’m diving into why launches don’t always meet our expectations and why “lower your price” isn’t always the best next move.

I’m breaking down a real-life launch story and sharing my honest take on what to do instead of creating another lower-ticket offer.

Here’s what you’ll hear:

• Why you might be hearing “lower your price” and what to do instead

• What a waitlist really tells you (and what it doesn’t)

• The truth about price objections—even at $7

• When a lower offer makes sense—and when it just distracts you

• The #1 thing to fix before you even think about launching again

🎧 Listen now—especially if your last launch left you second-guessing everything.

✨ Want support with your launch messaging? Join the Pre-Launch Plan Program – doors open September 17, 2025! Only 20 spots available! 

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

I sat down with Steffeny Feld, a therapist and copywriter who supports fellow therapists in designing and marketing VIP-style intensives. She joined the Pre-Launch Plan Program even though she couldn’t make any of the coaching calls, ended up tweaking her offer, and went on to sell out! 

In this episode, Steffeny shares how the right structure and strategy gave her clarity, confidence, and better-than-expected results.

What we cover:

• Why Steffeny tweaked her group program idea mid-pre-launch

• The surprising Voice of Customer feedback that led the pivot

• How she sold almost half her spots before the masterclass even started

• What it’s like to have your copy reviewed by Brenna as a VIP student

• Why Steffeny believes she was so successful, even though she couldn’t make any of hte regular group coaching calls

• How she ended up selling 120% to goal

🎧 Listen now and get inspired to design a launch that you don’t hate doing 

⭐️ Want more information about the Pre-Launch Plan Program? Head over to brennamcgowan.co/ppp. Doors open from September 17, 2025 to September 23, 2025

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

Ever wondered if you could sell out a program without a big launch, fancy sales page, or a single ad? In this episode, I chat with my hilarious and brilliant friend Laura Belgray about how she filled 80% of her mastermind with what she calls “the least launchy launch ever.”

We break down her ultra-simple (and totally effective) approach to gauging interest, building demand, and filling spots—all before the mastermind even officially launched.

Here’s what you’ll hear:

• How Laura casually seeded interest before ever mentioning a price

• The exact moment people started “raising their hands” to join

• What she put in her “sales page” (spoiler: it was a Google Doc)

• Why perfection and polish can actually hurt your pre-launch

• Laura’s #1 tip for creating buzz without trying too hard

Listen now for a refreshing reminder that launching doesn’t have to be stressful or salesy.

⭐️ Want more information about the Pre-Launch Plan Program? Head over to brennamcgowan.co/ppp. Doors close on September 23rd.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

What do Taylor Swift, Alex Hormozi, and blockbuster movies have in common? They all master the art of pre-launching—and in today’s episode, I’m breaking down what your next offer launch can learn from the silver screen.

I’m sharing how open loops, trailers, and strategic buzz-building can take the stress off launch day while bringing in perfect-fit buyers—before your offer even goes live.

In this episode, you’ll learn:

• Why Hollywood starts marketing 120 days before release—and you should too

• How to use open loops to create irresistible curiosity

• The psychology trick behind trailers that drive action

• Why you shouldn’t rely solely on your waitlist

• Real client examples that prove pre-selling works

🎬 Listen now and learn how to make your next launch a box office hit.

👉 And if you’ve ever wondered about the real value of a waitlist, don’t miss Episode 4: Waitlists Are Not a Launch Strategy

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

If you’re skipping straight to your sales page or cranking out launch emails, you have to listen to this first! 

In this episode, I’m breaking down the single most important piece of copy you need before you write anything else—your Outstanding Offer Overview.

This one-to-two sentence statement is the North Star for your entire launch.

Here’s what I’m diving into:

• Why your Outstanding Offer Overview sets the foundation for every launch and for selling any offer 

• The 3 components it has to have

• The biggest mistake most people make when writing it

• What words like “burnout” are actually hiring your sales—and what to do instead

• Why this piece of copy has to come first—before your sales page, your emails, even your pre-launch content

If you feel like your message isn’t clicking with the right people, this could be the missing piece.

🎧 Listen now—then come hang out with me live on September 9th where I’ll help you craft yours inside a special workshop! 

🎟️ Grab your $27 seat →brennamcgowan.co/outstanding-offer-overview

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!