You may have asked yourself, “Should I put my prices on my website?” And if you’ve ever worried that listing your price might scare people off, you’re not alone.

 In this episode, I’m breaking down why being upfront with your pricing doesn’t just filter out the wrong clients—it actually helps convert the right ones.

I’m sharing real-life stories (including my own $4K hesitation-turned-yes), how pricing transparency impacts buyer psychology, and what to do if your pricing varies.

Here’s what else you’ll find out:

• Why your people NEED to see the price before they can say yes

• The surprising mindset shift that happens after someone sees the price

• How hiding your pricing may be costing you clients (and wasting your time)

• What to do if your packages are custom or variable

• Why hearing “no” can actually be a good thing

• Real stories of people who said “heck no”... and then bought anyway

🎧 Listen now, and let’s reframe your fear around showing your prices.

Your Next Steps:

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🔹 Connect on Instagram

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Pain Point Marketing Isn’t Dead—You Might Just Be Talking to the Wrong Person

Is pain point marketing really “dead”?

(Spoiler: it’s not.)

In this episode, I’m pushing back on the hot-take that talking about pain is “manipulative” or “over.” I’m walking you through how to use pain ethically, empathetically, and strategically so your best-fit buyers feel seen, not shamed.

We cover:

• Why “pain point marketing is dead” keeps trending (and what’s actually broken)

• What empathy-first pain point marketing looks like (no knife-twisting required)

• A quick tour of the 5 classic awareness levels, plus my extra “situation aware” stage that will change the way you see your ideal client

• How even “fun” or hobby offers still have real (sometimes hidden) pain points behind them

• Why opening story loops without solving them right away can slyly boost your conversions

• The dangerous trap of speaking to ambivalent buyers instead of the motivated ones

• How to zero in on the pain your perfect-fit client already knows they’re in, and is ready to solve

🎯 If you’ve been scared to talk about pain (or worried you’ll sound sleazy), this episode will help you reframe how you think about i

👉 Listen now so you can start speaking to the right person, at the right awareness level, in the right way.

Your Next Steps:

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🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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What do you do if your pre-launch overlaps with the holidays? In this episode, I’m sharing how to show up strategically (and sanely!) when everyone else is signing off.

Just because people are sipping eggnog doesn’t mean they’re not watching. This is a prime time to stay top of mind—and I'm breaking down how to do it even during this busy time of year.

Today we’re talking:

• Why holiday email opens might increase during your pre-launch
• How to stay visible without creating new content from scratch
• My go-to "double CTA" strategy to gently seed your offer
• Why personal stories build deeper connection during this season
• What type of content you should be sending out over the holidays to stay top of mind with your offer

Episode 3 Mentioned: https://brennamcgowan.co/episode3

Your Next Steps:

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🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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What is Anticipation Marketing® – and why do you need to start using it in your marketing? In this episode, I’m breaking down the four components that make up this approach — and why it matters if you want to create buyer desire before you ever open the cart.

I’ll walk you through what I call the 4 A’s of Anticipation Marketing® and how to use them to warm up your audience, reduce refunds, build trust, and create messaging that resonates with your potential buyers. 

Here’s what I’m breaking down:

• Why traditional launch marketing often feels reactive—and how to fix it

• The #1 way to start creating curiosity and momentum before your launch

• How giving people autonomy in the buying process builds stronger conversions

• The reason why Anticipation Marketing® reduces refunds

• Why storytelling beats stats every time (and how to find the right story to tell)

• How to build buyer readiness without pressure or pushy tactics

Listen now to discover how to make your next promotion easier, more effective, and more aligned with how your buyers actually buy.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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The one piece of advice I give again and again when editing copy for my clients and students:

You need more specificity.

And while AI can churn out decent drafts, it often misses the emotional depth that truly connects. In this episode, I’m sharing how to identify “soulless” copy—and how to replace it with words your audience actually uses and feels so they take action. 

This is about writing content that resonates deeply, not just sounds good on paper.

Here’s what we cover:

• The real reason your copy isn’t converting (hint: it’s not the structure)

• The words that show up way too often—and mean nothing to your reader

• One simple question that helps you instantly improve your copy

• Why adding words can sometimes increase conversion

🎧 Listen now to find out how to instantly improve your copy across emails, sales pages, your website and more.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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What’s your why? 

I ask this in nearly every pre-launch conversation, but today, I’m flipping the script and sharing my story.

From feeling stuck at 40 and wanting more out of life to starting my business because I wanted eyelashes, I walk you through the twists and turns that led me to where I am today — and why I care so much about pre-launching.

If you’ve ever struggled to articulate why you started your business — or if you're wondering whether anyone even cares — this episode will help you reflect, share, and connect more deeply through your story.

In this episode, you’ll learn:

• The two wildly different reasons I started my business — both equally true

• Why hating my first job in online business was actually a blessing

• The surprising launch problem I kept seeing (and how I fixed it)

• Why your “why” matters way more than you think — especially during a launch

🎧 Listen now and start weaving your why into your content.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

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It’s that time of year when everyone’s talking Black Friday—but do YOU actually want to run a sale?

In this episode, I’m giving you a permission slip to rethink the rush, get honest about your business model, and plan from a place of strategy.

Whether you’ve had big success in the past or you’re tempted to wing something last-minute, this episode will help you pause, assess, and decide what actually makes sense for you.

In this episode, I chat about:

• Why I haven’t run a Black Friday sale (and why I don’t plan on it)

• What to consider before you slap together a last-minute BF sale

• How to avoid resentment pricing and holiday stress

• What makes Black Friday offers actually work—and when they flop

• How to build anticipation (and not just throw an offer out there)

🎧 Listen now for a different take on Black Friday planning.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

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How Price Positioning Impacts Your Sales

What if your pricing is silently guiding people away from the offer you actually want them to buy?

In this episode, I’m sharing the behind-the-scenes of how I repositioned my VIP offer for the Pre-Launch Plan Program—after realizing my favorite, most successful, and most profitable clients were the ones I worked with most closely.

If you've ever felt stuck offering too much for too little, or you’re wondering how to get more people raising their hands for your higher-ticket tier, this is your episode.

Here’s what we cover:

• The mistake I made in the past with my program positioning

• Why wide pricing gaps can work against you

• How to shift from a “yes/no” decision to “which one?”

• A smarter way to encourage upgrades to your course, program, or service

• The energy check you need to run before your next offer

🎧 Tune in and learn how to design your pricing and positioning to serve your clients and protect your energy.

Your Next Steps:

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What To Do When You Only Have A Short Window for a Pre-Launch

Ever feel like you're way behind on prepping for your launch? You're not alone.

I recently got a question from an email subscriber who only had two weeks before her cart opened, and she wasn’t sure what to focus on. 

During this episode, I share the real talk on short pre-launch timelines and 6 questions to ask that will help you prioritize what actually matters when you’re in a time crunch.

Listen in and find out:

• Why skipping your pre-launch (even when you're short on time) is a mistake

• How one of my clients crushed it with just 2 weeks of pre-launch

• The most important questions to guide your runway strategy

• 1 must-do for your pre-launch, no matter the timeline

• How to shift your content based on your audience’s awareness and trust level

🎧 Listen now to learn how to make your short pre-launch count!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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In this episode, I share what worked (and what didn’t) in my most recent Pre-Launch Plan Program launch.

You’ll hear:

• Why “multiple entry points” are a must in this launch environment

• How to make buying easier for different personality types

• The real reason flexibility builds trust in today’s “trust recession”

• How a simple “product tour” can reduce objections (and refunds!)

• The tweak I’m adding next time to make my pre-launch even better

🎧 Listen now — this one’s full of simple shifts that boost buyer confidence before your next launch!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

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