This week, we’re breaking down more launch trends for online businesses, and the great news is that “simplicity” is a common theme!

The people getting the best results right now aren’t the ones adding more funnel steps, more platforms, or more emails.

So what are they doing?

• The “simpler than you think” launch setups that are converting right now (and why the extra bells + whistles aren’t helping)

• Where sales are actually hiding after you launch — and the follow-up most people skip

• The pre-selling moves that build momentum before cart open (so you’re not relying on last-minute urgency)

• How to use AI in a way that sounds like you (and doesn’t make your copy, content, and launch feel soulless)

• The trust-builder more people are using instead of a traditional “pitch”

Want to hear the real behind-the-scenes strategies?

Grab your free ticket to Behind the Launch, happening February 2-6, to discover what’s working with launches NOW! 

🎟️ Get your free ticket here: https://behindthelaunch.co/

Get 3 months free of Hello Audio with code LAUNCH (valid through February 9).

👉 https://buy.stripe.com/00gcO28yV5jg0Ny4gn?prefilled_promo_code=LAUNCH

And if you want to try the segmentation tool I mentioned in this episode, here’s the link to RightMessage:

👉 https://rightmessage.com/?fp_ref=brenna13

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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In this episode, I’m sharing my top 5 launch predictions for 2026 based on 20+ behind-the-scenes conversations I recorded for Behind the Launch.

This is Part 1 — and it’s basically a shortcut to what I think you should tweak before your next launch so you’re not relying on outdated strategies (or random marketing advice from 2020).

• The launch strategy everyone keeps declaring “dead”… that’s still converting

• The one thing I kept hearing in debrief after debrief that explains why some launches pop and others stall

• What buyers need from you before they’ll believe the offer is for them

• The tiny shift that turns “interested” people into “I’m in” people

• The easiest place to pull messaging that sounds like your audience wrote it for you

• The most useful kind of launch data (and no, it’s not clicks)

Grab your free ticket to Behind the Launch from February 2-6 to discover what’s working NOW with launches! 

🎟️ Get your free ticket to Behind the Launch → www.behindthelaunch.co

Want to try Hello Audio?

Use my affiliate link to get 3 months free with the code launch: Start here.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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What’s one tool that can instantly improve the user experience of your webinar or launch event? A private podcast feed.

In this episode, I’m sharing a small but powerful shift I’ve made in how I deliver launch replays—and why I’ll never go back. If you’ve ever had trouble getting people to listen to your launch event replays – or want to increase how many people are engaging with your launch event – this episode is for you. 

Listen in while I chat about: 

• Why replay delivery can make or break your conversion potential
• The sneaky user experience mistake I made during a past event
• How private podcasts increase replay consumption
• What I use for my own launch events (and a special offer for you!)

Listen now—and make your next launch smoother for you and your audience.

P.S. Want to try Hello Audio for yourself?

Use the code launch to get 3 months free. Here’s the direct checkout link (yep, it’s an affiliate link—because I love it and use it myself!).

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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Ever felt like you're too old, not educated enough, or lacking a social media presence to grow your business?

In this episode, I’m getting honest about the insecurities I had when I started—and how those same “flaws” became my biggest assets. If you’ve ever questioned whether you’re qualified enough, this one's for you.

Here’s what you’ll hear:

• Why turning 40 felt like a business roadblock—but wasn’t

• The surprising advantage of not having a four-year degree

• How zero social media presence turned into a brand advantage

• Why your empathy (or any “flaw”) might be your secret sauce

Listen now and reframe what’s holding you back.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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If you enjoyed this episode, please help us share it by:

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I get this question all the time: “How many emails is too many during a launch?” Spoiler: The answer is usually more than you're comfortable with.

In this episode, I’m walking you through thoughts and strategy on email frequency during a promo, why unsubscribes aren’t the end of the world, and how to decide who should get your launch emails (segment? whole list? soft opt-out?). If you’ve ever worried you’re “emailing too much,” this one’s for you.

What you’ll learn in this episode:

• Why most business owners under-email during a launch (and how it costs them)

• My personal email cadence for a 5–8 day launch

• When and how to segment your list (and when to skip it)

• The real reason your audience isn’t buying

• What “soft opt-outs” are and whether you should use them

🎧 Listen now and learn how to email confidently (and strategically!) during your next launch.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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You may have asked yourself, “Should I put my prices on my website?” And if you’ve ever worried that listing your price might scare people off, you’re not alone.

 In this episode, I’m breaking down why being upfront with your pricing doesn’t just filter out the wrong clients—it actually helps convert the right ones.

I’m sharing real-life stories (including my own $4K hesitation-turned-yes), how pricing transparency impacts buyer psychology, and what to do if your pricing varies.

Here’s what else you’ll find out:

• Why your people NEED to see the price before they can say yes

• The surprising mindset shift that happens after someone sees the price

• How hiding your pricing may be costing you clients (and wasting your time)

• What to do if your packages are custom or variable

• Why hearing “no” can actually be a good thing

• Real stories of people who said “heck no”... and then bought anyway

🎧 Listen now, and let’s reframe your fear around showing your prices.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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Pain Point Marketing Isn’t Dead—You Might Just Be Talking to the Wrong Person

Is pain point marketing really “dead”?

(Spoiler: it’s not.)

In this episode, I’m pushing back on the hot-take that talking about pain is “manipulative” or “over.” I’m walking you through how to use pain ethically, empathetically, and strategically so your best-fit buyers feel seen, not shamed.

We cover:

• Why “pain point marketing is dead” keeps trending (and what’s actually broken)

• What empathy-first pain point marketing looks like (no knife-twisting required)

• A quick tour of the 5 classic awareness levels, plus my extra “situation aware” stage that will change the way you see your ideal client

• How even “fun” or hobby offers still have real (sometimes hidden) pain points behind them

• Why opening story loops without solving them right away can slyly boost your conversions

• The dangerous trap of speaking to ambivalent buyers instead of the motivated ones

• How to zero in on the pain your perfect-fit client already knows they’re in, and is ready to solve

🎯 If you’ve been scared to talk about pain (or worried you’ll sound sleazy), this episode will help you reframe how you think about i

👉 Listen now so you can start speaking to the right person, at the right awareness level, in the right way.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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What do you do if your pre-launch overlaps with the holidays? In this episode, I’m sharing how to show up strategically (and sanely!) when everyone else is signing off.

Just because people are sipping eggnog doesn’t mean they’re not watching. This is a prime time to stay top of mind—and I'm breaking down how to do it even during this busy time of year.

Today we’re talking:

• Why holiday email opens might increase during your pre-launch
• How to stay visible without creating new content from scratch
• My go-to "double CTA" strategy to gently seed your offer
• Why personal stories build deeper connection during this season
• What type of content you should be sending out over the holidays to stay top of mind with your offer

Episode 3 Mentioned: https://brennamcgowan.co/episode3

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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What is Anticipation Marketing® – and why do you need to start using it in your marketing? In this episode, I’m breaking down the four components that make up this approach — and why it matters if you want to create buyer desire before you ever open the cart.

I’ll walk you through what I call the 4 A’s of Anticipation Marketing® and how to use them to warm up your audience, reduce refunds, build trust, and create messaging that resonates with your potential buyers. 

Here’s what I’m breaking down:

• Why traditional launch marketing often feels reactive—and how to fix it

• The #1 way to start creating curiosity and momentum before your launch

• How giving people autonomy in the buying process builds stronger conversions

• The reason why Anticipation Marketing® reduces refunds

• Why storytelling beats stats every time (and how to find the right story to tell)

• How to build buyer readiness without pressure or pushy tactics

Listen now to discover how to make your next promotion easier, more effective, and more aligned with how your buyers actually buy.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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The one piece of advice I give again and again when editing copy for my clients and students:

You need more specificity.

And while AI can churn out decent drafts, it often misses the emotional depth that truly connects. In this episode, I’m sharing how to identify “soulless” copy—and how to replace it with words your audience actually uses and feels so they take action. 

This is about writing content that resonates deeply, not just sounds good on paper.

Here’s what we cover:

• The real reason your copy isn’t converting (hint: it’s not the structure)

• The words that show up way too often—and mean nothing to your reader

• One simple question that helps you instantly improve your copy

• Why adding words can sometimes increase conversion

🎧 Listen now to find out how to instantly improve your copy across emails, sales pages, your website and more.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

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