If you’ve ever been in the middle of a pre-launch and thought, “Is anyone even paying attention?” — this episode is for you. 

I’m sharing why quiet doesn’t mean your launch isn’t working, and what’s actually happening behind the scenes when your audience isn’t engaging.

Hint: Your best buyers might be the ones saying nothing at all.

In this episode, I cover:

• Why 70–90% of buyers are “silent lurkers”
• What’s actually happening during those quiet pre-launch periods
• Why engagement metrics can be misleading
• How buyer autonomy impacts your content and sales
• The mindset shift you need to stay consistent (even when it feels quiet)

Listen now to rethink how you measure success in your launches — and why quiet might actually be a really good sign.

Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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If you’ve ever launched something and thought, “Why aren’t more people buying?”— this episode is going to hit home.

I’m breaking down the real reason your audience might be engaging with everything you post, but still not converting. 

Spoiler: it’s probably not your sales page.

We’re talking about the 3 beliefs every buyer needs before they say yes — and why most people are trying to build them way too late in the sales process.

In this episode, I cover:

• The 3 beliefs every buyer needs before purchasing
• Why your content might be building trust — but not sales
• The difference between selling your offer vs. your method
• The hidden reason people say “I don’t have time or money”
• How to build belief BEFORE your launch (so selling feels easier)

Listen now and start creating content that actually converts.

📩 Email me at [email protected] with “podcast” in the subject line and tell me what you want me to cover in an upcoming episode.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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I want to talk about one of the most overlooked (but powerful) parts of your pre-launch strategy: your why.

In this episode, I’m breaking down why your story matters so much before you sell — and how to use it in a way that builds trust, creates connection, and makes people want to buy without feeling like you’re convincing them.

In this episode, I cover:

• Why your “why” is essential in your pre-launch content
• The biggest mistake people make with their story
• How to turn one story into multiple pieces of content
• What makes “why” content actually connect (not just sound nice)
• A real example of story-driven content that works

👉 Check out the Amber Shaw post I mentioned in this week's episode: https://www.instagram.com/p/DWm240njaTD/

📊 Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/

👉 Ready to go deeper? Check out how we can work together: https://brennamcgowan.co/services/

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

I got a listener question that hits on something so many people overthink: when should you actually run your launch event?

In this episode, I’m walking through how to decide between list-building events, pre-launch content, and your actual launch timing (without defaulting to a one-size-fits-all strategy). Because the truth is, your audience (and how ready they are to buy) should be driving your decisions, not someone else’s launch formula.

If you’ve ever wondered whether you’re doing “too much” or “not enough” before your launch, this is the episode for you!

In this episode, I cover:

• When to use a list-building event vs. a launch event
• Why audience awareness matters more than your timeline
• What to consider if you’re bringing in cold vs. warm traffic
• How much “warming up” your audience actually needs
• Why skipping a pre-launch can make selling harder

Listen now to map out a launch sequence that actually fits your audience.

If you have a question you’d like me to answer on the podcast, email me at [email protected]!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

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Sometimes I hear: “People aren’t buying high-ticket offers anymore.” So naturally, the response is to create something new – or cheaper.

But what if that’s not actually the problem?

In this episode, I’m breaking down why your offer likely isn’t the issue, and what to focus on instead if you want more sales without adding more complexity.

In this episode, I share:

• Why lowering your price doesn’t make your offer easier to sell
• The real reason your offer may not be converting
• How to think about volume vs. pricing in your business model
• Why going deeper (not wider) is the smarter growth strategy
• What to adjust before you ever create a new offer

If you’ve been tempted to pivot your offers or drop your prices, this episode is for you! 

👉 Listen now.

Want to know what’s actually working with launches in 2026? Grab your copy of The Launch Report. 📃

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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What should your next business investment be? 

In this episode, I’m breaking down how to decide what to invest in next without falling into the cycle of buying things that don’t actually move your business forward.

We’re getting real about what actually drives growth –  and what just keeps you busy.

In this episode, we cover:

• The difference between needing information vs. needing implementation
• Why your personality matters when choosing how to invest
• The question that will instantly reveal if your business is on track
• What “stay close to the money” actually looks like in practice
• The hidden cost of waiting and figuring things out on your own

If you’ve been second-guessing your next move (or wondering why your investments haven’t paid off), this episode is for you!

And if you want your next launch to increase in revenue, pre-sell seats, call in better-fit clients, and take the stress and pressure off your next launch-

…you need a plan that builds demand before you sell.

That’s exactly what we do inside the Pre-Launch Plan Program.

Get more info here: https://brennamcgowan.co/ppp/

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

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In this episode, I chat with Paddy Johnson the founder of Network—a membership for mid-career visual artists—to talk about what happened when she added a pre-launch strategy to her marketing.

At the time, Paddy’s business was facing a serious slowdown. Revenue had dropped by nearly 50%, launches weren’t performing the same way they once had, and buyer hesitancy was showing up everywhere.

But after implementing a structured pre-launch strategy, something surprising happened: people started replying to her emails, engagement skyrocketed, and her Black Friday launch produced record-breaking results.

Here’s what we unpack in this conversation.

In this episode, you’ll hear:

• Why strong copy isn’t the same thing as strong pre-launch strategy
• The difference between nurture content and true pre-launch content
• How audience research revealed Paddy’s most important customer problems
• Why pre-launch emails generated far more engagement than her normal emails
• How a two-month launch period generated $300K in revenue

And if you want to know how you can rock the pre-launch during your next launch, join me for The New Launch Model for 2026: 3 Pre-Launch Moves that Build Demand, Pre-sell, and Take the Pressure Off of Cart Week.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

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In this episode, I’m joined by Tess Masters, author of The Blender Girl cookbooks and founder of the Skinny 60 program.We talk about messaging, pre-launch planning, and the surprising mindset shifts that helped her double webinar conversions and create her best launch in 4 years while spending less on ads!

In this episode we cover:

• The most important part of your next launch
• The power of a pre-launch (and why skipping it hurts your results)
• How voice-of-customer research changes your messaging
• The mindset shift that makes selling feel natural instead of awkward
• Why Tess feels like pre-launch was a game-changer during her last launch

And if you want to know how you can rock the pre-launch during your next launch, join me for The New Launch Model for 2026: 3 Pre-Launch Moves that Build Demand, Pre-sell, and Take the Pressure Off of Cart Week. 

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

What’s the actual difference between your everyday marketing, the content you should be creating before a launch, and your actual launch content. 

In this episode, I break down the three phases of marketing — regular marketing, consideration (pre-launch), and launch — and why skipping the middle stage is the reason so many launches underperform and don’t reach goals. 

Inside this episode, I share:

• The 3 distinct marketing phases and how they work together
• Why educational content doesn’t belong in pre-launch
• What “silent seller posts” are — and how to use them
• The biggest mistake course creators make during launch
• How to build anticipation without fake hype

If selling and launching feels heavier than it should, this episode will show you why.

Listen now.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

When should you launch after hosting a summit or big list-building event?

In this episode, I’m breaking down how I think about launch timing — and why I don’t sell directly off the back of my summit. I walk you through the phases of launching (including what I call the “pre-pre-launch” phase) and how to decide what makes sense for your audience.

Because just because you can launch right away doesn’t always mean you should.

In this episode, I share:

• The difference between list-building events and true pre-launch events
• Why buyer awareness matters more than speed
• My exact timeline from summit to launch
• How to adjust your launch timing based on today’s trust environment
• Why only a small percentage of your audience is ready to buy right now

If you’ve ever wondered whether you’re launching too soon after a list build — or waiting too long — this one’s for you.

Listen now.

And if you want to stay up to date on all the current launch trends, grab The 2026 Launch Report. 

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!