In this episode, I’m joined by Tess Masters, author of The Blender Girl cookbooks and founder of the Skinny 60 program.We talk about messaging, pre-launch planning, and the surprising mindset shifts that helped her double webinar conversions and create her best launch in 4 years while spending less on ads!

In this episode we cover:

• The most important part of your next launch
• The power of a pre-launch (and why skipping it hurts your results)
• How voice-of-customer research changes your messaging
• The mindset shift that makes selling feel natural instead of awkward
• Why Tess feels like pre-launch was a game-changer during her last launch

And if you want to know how you can rock the pre-launch during your next launch, join me for The New Launch Model for 2026: 3 Pre-Launch Moves that Build Demand, Pre-sell, and Take the Pressure Off of Cart Week. 

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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