I get asked all the time about summits.

“Should I host one?”

“Should it be video or audio”

“Are they still even worth it?”

In this episode, I’m pulling back the curtain on Behind the Launch, my audio-first Voxer summit, and giving you the real talk on why I created it, what I did differently, and what I learned the hard way.

This is part one of a two-part deep dive where I break down what works, what I’d never do again, and the strategic (and accidental) decisions that made all the difference.

Here's what you'll hear:

• The wild idea that launched Behind the Launch — and why it worked

• Why I ditched video and embraced a “lazy” audio solution

• How to structure your summit around your business goals

• Three things you must decide before planning a summit

• The sneaky-smart move I made without realizing it

🎧 Listen now to start shaping your own summit or online event idea!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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