When should you launch after hosting a summit or big list-building event?

In this episode, I’m breaking down how I think about launch timing — and why I don’t sell directly off the back of my summit. I walk you through the phases of launching (including what I call the “pre-pre-launch” phase) and how to decide what makes sense for your audience.

Because just because you can launch right away doesn’t always mean you should.

In this episode, I share:

• The difference between list-building events and true pre-launch events
• Why buyer awareness matters more than speed
• My exact timeline from summit to launch
• How to adjust your launch timing based on today’s trust environment
• Why only a small percentage of your audience is ready to buy right now

If you’ve ever wondered whether you’re launching too soon after a list build — or waiting too long — this one’s for you.

Listen now.

And if you want to stay up to date on all the current launch trends, grab The 2026 Launch Report. 

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!