I sat down with Steffeny Feld, a therapist and copywriter who supports fellow therapists in designing and marketing VIP-style intensives. She joined the Pre-Launch Plan Program even though she couldn’t make any of the coaching calls, ended up tweaking her offer, and went on to sell out! 

In this episode, Steffeny shares how the right structure and strategy gave her clarity, confidence, and better-than-expected results.

What we cover:

• Why Steffeny tweaked her group program idea mid-pre-launch

• The surprising Voice of Customer feedback that led the pivot

• How she sold almost half her spots before the masterclass even started

• What it’s like to have your copy reviewed by Brenna as a VIP student

• Why Steffeny believes she was so successful, even though she couldn’t make any of hte regular group coaching calls

• How she ended up selling 120% to goal

🎧 Listen now and get inspired to design a launch that you don’t hate doing 

⭐️ Want more information about the Pre-Launch Plan Program? Head over to brennamcgowan.co/ppp. Doors open from September 17, 2025 to September 23, 2025

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

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Ever wondered if you could sell out a program without a big launch, fancy sales page, or a single ad? In this episode, I chat with my hilarious and brilliant friend Laura Belgray about how she filled 80% of her mastermind with what she calls “the least launchy launch ever.”

We break down her ultra-simple (and totally effective) approach to gauging interest, building demand, and filling spots—all before the mastermind even officially launched.

Here’s what you’ll hear:

• How Laura casually seeded interest before ever mentioning a price

• The exact moment people started “raising their hands” to join

• What she put in her “sales page” (spoiler: it was a Google Doc)

• Why perfection and polish can actually hurt your pre-launch

• Laura’s #1 tip for creating buzz without trying too hard

Listen now for a refreshing reminder that launching doesn’t have to be stressful or salesy.

⭐️ Want more information about the Pre-Launch Plan Program? Head over to brennamcgowan.co/ppp. Doors close on September 23rd.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

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What do Taylor Swift, Alex Hormozi, and blockbuster movies have in common? They all master the art of pre-launching—and in today’s episode, I’m breaking down what your next offer launch can learn from the silver screen.

I’m sharing how open loops, trailers, and strategic buzz-building can take the stress off launch day while bringing in perfect-fit buyers—before your offer even goes live.

In this episode, you’ll learn:

• Why Hollywood starts marketing 120 days before release—and you should too

• How to use open loops to create irresistible curiosity

• The psychology trick behind trailers that drive action

• Why you shouldn’t rely solely on your waitlist

• Real client examples that prove pre-selling works

🎬 Listen now and learn how to make your next launch a box office hit.

👉 And if you’ve ever wondered about the real value of a waitlist, don’t miss Episode 4: Waitlists Are Not a Launch Strategy

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

If you’re skipping straight to your sales page or cranking out launch emails, you have to listen to this first! 

In this episode, I’m breaking down the single most important piece of copy you need before you write anything else—your Outstanding Offer Overview.

This one-to-two sentence statement is the North Star for your entire launch.

Here’s what I’m diving into:

• Why your Outstanding Offer Overview sets the foundation for every launch and for selling any offer 

• The 3 components it has to have

• The biggest mistake most people make when writing it

• What words like “burnout” are actually hiring your sales—and what to do instead

• Why this piece of copy has to come first—before your sales page, your emails, even your pre-launch content

If you feel like your message isn’t clicking with the right people, this could be the missing piece.

🎧 Listen now—then come hang out with me live on September 9th where I’ll help you craft yours inside a special workshop! 

🎟️ Grab your $27 seat →brennamcgowan.co/outstanding-offer-overview

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

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Why You Shouldn’t Trust AI with Your Launch Strategy (Even If It Sounds Convincing)

In this episode, I get into the real reason why putting your launch strategy in AI’s hands might be the worst move you can make—and what to do instead.

Yes, I use AI every day, and yes, I even tested it to see if it could recreate my own strategy… but the results? Let’s just say, it missed the mark.

If you’ve ever thought, “Can’t I just plug this into ChatGPT for my launch strategy?”—this one’s for you.

Here’s what I’m diving into:

• Why AI might sound smart but still steer you wrong

• The biggest danger in using AI to mimic someone else’s strategy

• How AI misses market nuance—and what to do about it

• What one launch survey response taught me about DIY launches with AI

• Why real Voice of Customer beats AI every time

🎧 Listen now and rethink how you’re using AI in your pre-launch!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

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Should you reuse pre-launch content in future launches?

This week, I’m answering a great question from a listener who asked if you can reuse your pre-launch content for future launches. 

The short answer is yes, but the longer answer is: It depends on HOW you use it. 

In this episode, I share how to evaluate what’s working (and what’s not), how to tweak versus toss your content, and why the “silent lurkers” on your list may be your most valuable audience.

In this episode, I cover:

• The #1 mistake people make when evaluating their pre-launch emails

• The simple change that helped one student double her click rates

• Why a lack of replies doesn’t mean an email failed

• How shifting market trends (like AI!) demand new content angles

• Why asking buyers why they bought is your secret weapon

🎯 Want to reuse your content like a strategist? Tune in now.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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Let’s be real—burnout and launching are often synonymous.

Which is why in this episode, I’m answering a great question from my Facebook group:

How do you deal with burnout during a launch?

(Spoiler: It’s not about eliminating stress completely!)

Here’s what I cover:

• Why setting realistic expectations is the first step to launch sanity

• One thing you have to have in place order for your next launch not to feel so stressful

• How pre-selling lightens the load (and builds your confidence early)

• What to do when your cart opens... and crickets

• Rituals and routines that keep you grounded no matter what’s happening during your promo period

• The sneaky way comparison and innocent questions drain your energy—and how to stop it

✨ Listen now to learn how to create your biggest launch yet without crashing once your promo is done! 

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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In this episode, I’m answering a listener's question about podcasting during pre-launch: what to talk about, when to pitch, and how to make it all count. Whether you’re launching soon or just planning ahead, this episode will help you turn your podcast into strategic pre-launch content.

Here’s what you’ll learn:

• Why your podcast should become your weekly “pillar content”

• The one question that helps you decide exactly what to talk about

• When to pitch your offer (hint: it’s later than you think)

• How subtle offer mentions do the heavy lifting

🎧 Listen now for a behind-the-scenes peek at how I teach this to my students!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

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Should You Launch Right After Your Event? It Depends…

Ever wondered if you should pitch right after your summit, challenge, or bundle? I get this question all the time, and today I’m breaking down why the answer isn’t so simple.

In this episode, I explain the real questions you should ask yourself before launching after an event. I also share the approach I take with my own summit, Behind the Launch, and why I treat it differently from a straight-up sales event.

Here’s what you’ll learn:

• 4 questions to ask yourself when trying to determine when to launch after an event

• The difference between list-building vs. conversion events

• Why “it depends” is actually a strategic answer

• How offer alignment changes your post-event launch plan

• What to consider if your offer is higher ticket

• When a full pre-launch before your launch makes more sense

🎧 Listen now to make your post-event strategy work for you!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

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In this episode, I’m sharing a surprising discovery: How I started posting to Instagram 5x a week and my content production actually became easier! 

After diving into a 90-day visibility challenge and ramping up my content, I realized something huge—perfection was holding me back. So I’m unpacking how content volume plus clarity can create serious traction with your content. 

What you’ll hear in this episode:

• Why being “precious” with your content might be slowing you down

• How to stop overthinking and start posting

• The one mindset shift that makes content creation easier

• Why knowing *this* one thing makes consistent content feel more effortless

• Why you shouldn’t re-record that video where you have a double chin:)

🎧 Listen now to hear how creating more content is actually easier than creating less

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!