The one piece of advice I give again and again when editing copy for my clients and students:

You need more specificity.

And while AI can churn out decent drafts, it often misses the emotional depth that truly connects. In this episode, I’m sharing how to identify “soulless” copy—and how to replace it with words your audience actually uses and feels so they take action. 

This is about writing content that resonates deeply, not just sounds good on paper.

Here’s what we cover:

• The real reason your copy isn’t converting (hint: it’s not the structure)

• The words that show up way too often—and mean nothing to your reader

• One simple question that helps you instantly improve your copy

• Why adding words can sometimes increase conversion

🎧 Listen now to find out how to instantly improve your copy across emails, sales pages, your website and more.

Your Next Steps:

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