I get this question all the time: “How many emails is too many during a launch?” Spoiler: The answer is usually more than you're comfortable with.

In this episode, I’m walking you through thoughts and strategy on email frequency during a promo, why unsubscribes aren’t the end of the world, and how to decide who should get your launch emails (segment? whole list? soft opt-out?). If you’ve ever worried you’re “emailing too much,” this one’s for you.

What you’ll learn in this episode:

• Why most business owners under-email during a launch (and how it costs them)

• My personal email cadence for a 5–8 day launch

• When and how to segment your list (and when to skip it)

• The real reason your audience isn’t buying

• What “soft opt-outs” are and whether you should use them

🎧 Listen now and learn how to email confidently (and strategically!) during your next launch.

Your Next Steps:

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🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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