Before the Launch with Brenna McGowan

How Price Positioning Impacts Your Sales


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How Price Positioning Impacts Your Sales


What if your pricing is silently guiding people away from the offer you actually want them to buy?


In this episode, I’m sharing the behind-the-scenes of how I repositioned my VIP offer for the Pre-Launch Plan Program—after realizing my favorite, most successful, and most profitable clients were the ones I worked with most closely.


If you've ever felt stuck offering too much for too little, or you’re wondering how to get more people raising their hands for your higher-ticket tier, this is your episode.


Here’s what we cover:


  • The mistake I made in the past with my program positioning


  • Why wide pricing gaps can work against you


  • How to shift from a “yes/no” decision to “which one?”


  • A smarter way to encourage upgrades to your course, program, or service


  • The energy check you need to run before your next offer


🎧 Tune in and learn how to design your pricing and positioning to serve your clients and protect your energy.

Your Next Steps:


Want to plan your next launch in seconds? Grab my free AI Launch Calendar


🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram


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Before the Launch with Brenna McGowanBy Brenna McGowan

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