This is your The Woman's Career Podcast podcast.

Welcome to The Woman's Career Podcast. I'm your host, and today we're diving right into one of the most powerful tools you can use to shape your career: networking. Whether you're an introvert who dreads the crowded mixers or an extrovert who thrives in conversation, this episode is for you.

Let's get real. Networking isn't just about swapping business cards at an event or racking up LinkedIn connections. According to Deborah Gray, a professor of marketing at Central Michigan University, it's all about building meaningful relationships. Networking is strategic, intentional, and most importantly, personal. For women, it's also about supporting each other, finding authentic connections, and creating a network that lifts us all.

The first and perhaps most crucial step is preparation. Before you walk into any room, virtual or in-person, prepare your elevator pitch. Know your story and practice it until you can deliver it with confidence and warmth. Bring a few conversation starters with you, like industry updates or a recent project you're excited about. Check the attendee list if you can. Having a plan not only eases nerves but also signals to others that you value your time and theirs.

Now let's talk about the landscape for introverts. Networking as an introvert doesn't mean pretending to be someone you're not. It's about playing to your strengths. Focus on one-on-one conversations and listen deeply. People remember those who make them feel heard. Shared activities like professional workshops or book clubs can create connections that feel natural and less forced. Introverts often excel at follow-up. A heartfelt note or thoughtful email after a meeting can be the start of a lasting professional relationship.

For the extroverts listening, your ease in social settings is a gift. Use it to be a connector. Introduce people, foster group discussions, and energize the room. But don't forget to be intentional. Quality, not just quantity, matters in building a network that truly propels your career forward.

Deborah Gray highlights three networking principles we should understand. The self-similarity principle means networking with people who are like you. The proximity principle involves networking with people in close proximity, like colleagues or neighbors. The shared activities principle, which Gray emphasizes everyone should gear toward, is about casting the widest net possible by connecting through shared interests and activities.

Research shows women tend toward the self-similarity principle and focus on mentoring others, while men are more utilitarian in their networking approach. But expanding the pie benefits everyone. Don't neglect the follow-up. After every interaction, reach out. Thank them for their time, share a resource, or simply check in. Keep your network fresh by staying in touch. Don't be shy about reaching out to connections for advice or support. Networking is a two-way street. Give back as much as you receive.

Whether you're recharging quietly after a coffee chat or leading the conversation at a conference, networking is a skill you can shape to fit your strengths. Today, take an intentional step toward building the network that will help you and the women around you thrive.

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