Today I'm talking with Maggie Giele, who is  an award-winning business and marketing strategist, helping fiercely dedicated business owners slay their strategies and scale their businesses, with a sprinkle of magic.

Our episode today is all about  creating a great client experience and how you can do that through processes and automation to make it really easy for you to have a profitable business while still serving your clients well.

Topics Discussed:

• How to create a great client experience
• Why you can't create a client experience without clients
• How Maggie improves her client experience after every project
• Ways that you can get feedback during the process
• How to delight your client while still being profitable.

Resources Discussed:

• Give Lovely
• The Dragon Slayer’s Guide to Digital Strategy
• Content Quest

Connect with Maggie:

• Website
• Instagram

Today I’m talking with my friend Cinnamon Wolfe all about using your blog to educate your clients. She gets into a lot of great topics like how she has used her blog in the past to reach and educate clients in the wedding industry and as she is transitioning to be an educator for small business owners. We also talk about her process for blogging as well as some SEO tips that can help you blog get found online.

Cinnamon Wolfe is a former corporate gal turned photographer, blogger and educator. She is an Army wife, stepmom, petmom and the friendliest introvert you’ll ever meet. She is obsessed with helping others realize they are capable of so much more than they think they are. She is a self-proclaimed #podcastjunkie and hosts her own show with her husband where they chat with business owners about all things photography, business and blogging. Her life goals are as big as her Netflix obsession and she can be always bribed with skinny vanilla lattes and deep conversations.

Topics Discussed:

• How she accidentally started her business
• How blogging small business owners
• How to show your expertise and knowledge to potential clients through your blog
• How blogging helps your SEO
• How to find topics to blog about that you’re interested in and that will benefit your reader
• Addressing your clients’ pain points as a blog post
• Why you should write about topics you think are basic
• Why you should get outside the creative industry bubble
• Balancing personal and business topics
• Finding the best way to balance sharing information and being yourself
• How often you should blog
• How you can increase your blogging SEO
• Cinnamon’s process for blogging from start to finish

Resources Discussed:

• CoSchedule
• SmarterQueue
• Todoist

Connect with Cinnamon: 

Website

Blog

Instagram

Pinterest

Focus(ed) Podcast

Introduction to Process to Profitability, a podcast about the tools and strategies you need to serve your clients and grow your small business.

Process to Profitability, hosted by Samantha Mabe of Lemon and the Sea, is a weekly interview show all about the tools and strategies you need to serve your clients and grow your small business. 

We'll discuss tools, strategies, and processes that you can apply to your own business in a way that fits you. From online creative entrepreneurs to product creators, professionals creating their own way of working  to those just starting out, we'll be digging into it all.

Process to Profitability, hosted by Samantha Mabe of Lemon and the Sea, is a weekly interview show all about the tools and strategies you need to serve your clients and grow your small business. 

We'll discuss tools, strategies, and processes that you can apply to your own business in a way that fits you. From online creative entrepreneurs to product creators, professionals creating their own way of working  to those just starting out, we'll be digging into it all.