Is SEO broken, or has search behavior just evolved beyond what you're measuring? In this episode, we dig into a problem many growth-driven marketing leaders are wrestling with: the drop in SEO performance, even when you’re doing everything “right.” Blogging regularly? Optimizing content? Still seeing traffic stall?

You’re not alone and you’re not imagining things. We break down why SEO isn’t dead, but different. Search has changed. Tools like ChatGPT, Siri, and Google’s AI Overviews are answering questions directly often before someone clicks anything. That’s where AEO (Answer Engine Optimization) comes in. We unpack what AEO is, how it builds on traditional SEO, and what to do if your marketing success metrics haven’t caught up with how people actually search today.

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Your small business deserves more than random posts and wishful thinking.
Social media pros use strategy, consistency, and creativity to make sure your brand shows up and stays top of mind.
Here’s how they do it.

Want to watch or read? https://elevatedmarketing.solutions/how-would-a-social-media-marketing-company-boost-brand-awareness-for-small-businesses/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Struggling to stay visible while competitors fight over price?
Strong brand positioning gives your audience a reason to choose you.
Here’s how to sharpen your edge when it matters most.
Want to watch or read?
https://elevatedmarketing.solutions/the-importance-of-brand-positioning-in-a-weaker-economy-a-focused-approach-to-success/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Feeling stuck with your social media? Posting consistently but still seeing crickets?
In this episode, we’re breaking down why handing your strategy over to a professional agency could be the turning point your business needs.

Want to watch or read? https://elevatedmarketing.solutions/why-hiring-a-social-media-marketing-agency-could-be-the-best-decision-for-your-business/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Ever wonder why your marketing looks good but still doesn’t convert? It might be because you’re making the same mistake most businesses do assuming you know what your audience wants.

In this video, we’ll show you how to find out what they actually care about. We’re walking through the exact methods we use with clients to uncover real audience insightlike customer interviews, sales team collaboration, and behavior-based analytics. 

Want to watch or read? https://elevatedmarketing.solutions/what-your-audience-wants-and-how-to-find-out-without-wasting-money

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

If your content isn’t converting, it’s probably not a volume problem it’s a focus problem. In this episode, we break down how to build real marketing authority using branded content clusters. You’ll learn how to become the go-to expert in your niche by creating content that both people and algorithms trust.

We cover what topical authority actually means, how to structure a content cluster that ranks and converts, and why promoting scattered content is costing you more than it’s helping. Whether you’re managing content in-house or leading marketing for your business, this is the blueprint for smarter strategy and better results.

Want to read or watch?  https://elevatedmarketing.solutions/stop-creating-noise-how-to-build-topical-authority-with-branded-content-clusters

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we break down the difference between real-time optimizations and strategic shifts, and how often you should be making each one.
You’ll learn:
Who should own day-to-day tweaks vs. high-level decisions What tactical changes keep performance sharp without derailing strategy
When to revisit your foundational messaging, audience targeting, or channels Where to ground your decisions (hint: it’s not just your gut)
Why mixing up optimization and strategy is where most teams go wrong

Whether you're in-house or agency-side, this conversation will help you stop chasing metrics and start steering with purpose.

Want to just read or listen? https://elevatedmarketing.solutions/youre-optimizing-wrong-when-to-tweak-vs-rethink-strategy

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we unpack the shift from typed search to voice-driven discovery and why it’s not just a tech trend, but a fundamental change in how your buyers make decisions. From smart speakers to AI chat tools, people are asking out loud and expecting direct, trustworthy answers.

We break down what voice search really means across the funnel, how to optimize your existing content without starting from scratch, and why becoming “the one answer” is a strategy, not a snippet.

Whether you’re running marketing in-house or managing an agency partner, this is the wake-up call to treat voice as a content strategy not a novelty.

Want to just read or watch?  https://elevatedmarketing.solutions/voice-search-isnt-new-your-content-just-isnt-ready-to-answer

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we dig into a question more marketers need to be asking: What happens when AI starts eating your website traffic? Spoiler.... it already is.

Tools like ChatGPT and Google’s AI Overviews are giving users answers without ever sending them to your site. So, if no one’s clicking through, how does anyone discover your business? We unpack what we’re calling “the great decoupling” of traffic and attention, and why the path to visibility has shifted from search engines to social media.

You’ll hear why your website still matters (but can’t do all the work anymore), how smart brands are stretching their content across multiple channels, and what actually gets seen on social today. Whether you’re running your marketing in-house or with an agency, this episode gives you the clarity to stop spinning your wheels and start adapting with strategy.

Want to to read or watch? https://elevatedmarketing.solutions/if-ai-eats-your-website-traffic-where-do-you-go/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we’re asking the question too few business leaders stop to consider: Is your marketing really strategic or just busy work dressed up in good design and clever copy? We break down the eight key traits that define truly strategic marketing, from curiosity and future thinking to pattern recognition and disciplined decision-making.

You’ll learn how to spot the red flags that suggest your team (or agency) is stuck in tactical mode, and how to shift toward a strategy that builds lasting momentum. Whether you're managing an internal team or working with an outside partner, this episode gives you the language, questions, and mindset to lead smarter marketing marketing that compounds over time instead of stalling out with every new campaign. Listen now to learn:

• How to tell the difference between activity and strategy
• The one question that pressure tests your entire marketing approach
• The traits of marketers who drive growth, not just output
• Why momentum not motion is your best marketing asset

Want to read or watch? https://elevatedmarketing.solutions/how-do-i-know-if-my-marketing-is-being-strategic

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.