In this episode, we’re digging into a topic that’s driving a lot of confusion, the rise of AI mention tracking tools. You’ve probably seen the dashboards, heard the promises, and maybe even considered trying one. But do they actually work? Can they really tell you if your brand is being mentioned inside ChatGPT, Perplexity, or Google’s AI Overviews?

We’re pulling back the curtain on what’s real, what’s hype, and how to think critically about this next phase of search visibility. Whether you’re handling marketing in-house or partnering with an agency, this episode will help you spot the gaps, ask smarter questions, and avoid throwing budget at tools that can’t deliver what they claim.

The full blog post is at https://elevatedmarketing.solutions/the-truth-about-ai-visibility-tools-why-they-cant-track-what-they-promise/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we’re unpacking gimmick marketing the kind of attention-grabbing content that looks like marketing on the surface but doesn’t actually move the needle.

Think dancing videos, forced memes, holiday posts that have nothing to do with your business, and giveaways that attract everyone except your ideal customer.

We’ll break down why these tactics feel tempting, how they hijack your strategy, and what to do instead if you actually want to attract the right people and drive results.

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Is SEO broken, or has search behavior just evolved beyond what you're measuring? In this episode, we dig into a problem many growth-driven marketing leaders are wrestling with: the drop in SEO performance, even when you’re doing everything “right.” Blogging regularly? Optimizing content? Still seeing traffic stall?

You’re not alone and you’re not imagining things. We break down why SEO isn’t dead, but different. Search has changed. Tools like ChatGPT, Siri, and Google’s AI Overviews are answering questions directly often before someone clicks anything. That’s where AEO (Answer Engine Optimization) comes in. We unpack what AEO is, how it builds on traditional SEO, and what to do if your marketing success metrics haven’t caught up with how people actually search today.

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Your small business deserves more than random posts and wishful thinking.
Social media pros use strategy, consistency, and creativity to make sure your brand shows up and stays top of mind.
Here’s how they do it.

Want to watch or read? https://elevatedmarketing.solutions/how-would-a-social-media-marketing-company-boost-brand-awareness-for-small-businesses/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Struggling to stay visible while competitors fight over price?
Strong brand positioning gives your audience a reason to choose you.
Here’s how to sharpen your edge when it matters most.
Want to watch or read?
https://elevatedmarketing.solutions/the-importance-of-brand-positioning-in-a-weaker-economy-a-focused-approach-to-success/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Feeling stuck with your social media? Posting consistently but still seeing crickets?
In this episode, we’re breaking down why handing your strategy over to a professional agency could be the turning point your business needs.

Want to watch or read? https://elevatedmarketing.solutions/why-hiring-a-social-media-marketing-agency-could-be-the-best-decision-for-your-business/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Ever wonder why your marketing looks good but still doesn’t convert? It might be because you’re making the same mistake most businesses do assuming you know what your audience wants.

In this video, we’ll show you how to find out what they actually care about. We’re walking through the exact methods we use with clients to uncover real audience insightlike customer interviews, sales team collaboration, and behavior-based analytics. 

Want to watch or read? https://elevatedmarketing.solutions/what-your-audience-wants-and-how-to-find-out-without-wasting-money

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

If your content isn’t converting, it’s probably not a volume problem it’s a focus problem. In this episode, we break down how to build real marketing authority using branded content clusters. You’ll learn how to become the go-to expert in your niche by creating content that both people and algorithms trust.

We cover what topical authority actually means, how to structure a content cluster that ranks and converts, and why promoting scattered content is costing you more than it’s helping. Whether you’re managing content in-house or leading marketing for your business, this is the blueprint for smarter strategy and better results.

Want to read or watch?  https://elevatedmarketing.solutions/stop-creating-noise-how-to-build-topical-authority-with-branded-content-clusters

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we break down the difference between real-time optimizations and strategic shifts, and how often you should be making each one.
You’ll learn:
Who should own day-to-day tweaks vs. high-level decisions What tactical changes keep performance sharp without derailing strategy
When to revisit your foundational messaging, audience targeting, or channels Where to ground your decisions (hint: it’s not just your gut)
Why mixing up optimization and strategy is where most teams go wrong

Whether you're in-house or agency-side, this conversation will help you stop chasing metrics and start steering with purpose.

Want to just read or listen? https://elevatedmarketing.solutions/youre-optimizing-wrong-when-to-tweak-vs-rethink-strategy

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we unpack the shift from typed search to voice-driven discovery and why it’s not just a tech trend, but a fundamental change in how your buyers make decisions. From smart speakers to AI chat tools, people are asking out loud and expecting direct, trustworthy answers.

We break down what voice search really means across the funnel, how to optimize your existing content without starting from scratch, and why becoming “the one answer” is a strategy, not a snippet.

Whether you’re running marketing in-house or managing an agency partner, this is the wake-up call to treat voice as a content strategy not a novelty.

Want to just read or watch?  https://elevatedmarketing.solutions/voice-search-isnt-new-your-content-just-isnt-ready-to-answer

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.