Unlock the secrets to creating technology that truly includes everyone with Yana Beranek, Ipsos's global head of UX, who joins us to unravel the complex tapestry of inclusive design. This episode promises to reshape your understanding of user experience, shining a light on the indispensable role of people with disabilities in crafting digital products that work for all. We examine Ipsos's strategy of engaging disability communities from the outset, ensuring their feedback is embedded in every layer of development. Their novel approach not only fosters accessible design but also addresses the recruitment challenges in inclusive user testing head-on, setting a new standard for the industry.

The conversation takes a heartfelt turn as we reflect on the profound impact that disability inclusion has on the economy and society. By sharing the compelling story of a blind woman from the Philippines navigating the world of banking, we confront the stark reality of exclusion in tech advancements. Moreover, the discussion underscores the importance of advocating for accessibility—not solely as a moral obligation but also as an essential economic catalyst. Through powerful community voices and persistent advocacy, we explore the crucial steps needed to transform accessibility from a niche concern to a mainstream priority.

This episode does not merely highlight the issues at hand; it is a call to action for greater accessibility in technology. We discuss the urgency with which the community expects corporations to respond and the tangible benefits of embracing accessibility for all. With platforms like AXSChat breaking down barriers and fostering vital dialogue, we emphasize that change is not just possible—it is imperative. So tune in as we champion a future where technology empowers everyone, and every voice can be heard in the symphony of innovation.

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