In this episode, Brittany Green and Ryan McKeen delve into the significance of annual meetings for businesses across all industries. They emphasize the value these gatherings bring in setting goals, aligning teams, and fostering organizational growth. Drawing from their concise guide, The Way, they offer practical advice on initiating and conducting effective annual meetings. Listeners interested in obtaining a free copy of The Way can do so here.

The conversation also highlights Unreasonable Hospitality by Will Guidara, a book that has recently inspired them. Guidara, former co-owner of Eleven Madison Park, shares insights on transforming ordinary transactions into extraordinary experiences through exceptional hospitality.

Inspired by these principles, Brittany and Ryan introduce their upcoming event, Unreasonable Era, designed to help businesses rethink and enhance their customer interactions. More information about this event can be found here.

Tune in to discover how integrating these concepts can provide a fresh perspective on business operations and customer engagement.