In this episode of Elevating Charlotte, we’re diving into an innovative approach to business networking that’s changing the game for local businesses—the Reverse Trade Show.

Host Maria Vastola sits down with Mark Odell, Business Retention & Expansion Manager for Charlotte County, to explore how this unique event flips the traditional trade show model on its head. Instead of small businesses setting up booths and hoping to attract buyers, government agencies, large businesses, and major organizations are the ones at the booths, ready to connect with suppliers and service providers.

Key Topics Covered:

• What is a Reverse Trade Show and how does it create direct access to decision-makers
• Why this format increases business success rates compared to traditional networking methods
• The economic impact of these events and how small businesses use them to scale up, create jobs, and fuel local economic growth
• How to prepare for success by crafting a strong capabilities statement and making the most of the opportunity
• How this model is expanding beyond business networking into education, nonprofits, and corporate partnerships

Goals of This Episode:

• Educate local businesses about the benefits of participating in a Reverse Trade Show
• Provide actionable strategies to help small businesses successfully secure contracts
• Highlight the broader economic impact of these events on Charlotte County’s business community

If you're a small business looking to grow, this episode is for you. Learn how to bypass cold calls, connect with decision-makers, and turn conversations into contracts.

Tune in and discover how rethinking the trade show model is unlocking new business opportunities.