Most General Prices Lists are confusing, poorly designed, and do very little to show the value you provide to families. The FTC mandates that you have it and give it out, but there is a missed opportunity by thinking about it only as a compliance tool and not as a marketing opportunity. On this episode, we discuss ways to elevate your GPL that are low cost but have a big impact. 1. How to make it less confusing 2. Why you should hire a designer to create it 3. How...

Do you text with the families you are serving today? Do you have a way price shoppers can text a question? Are you following up with families after the service is over with text messaging? Texting families may initially seem impersonal given the nature of death care, but funeral homes that are doing it are sharing how much families appreciate it and how it elevates the level of the service they provide. On this episode, Ellery and Welton are joined by Craig Meehan from A...

Funeral directors are typically uncomfortable asking families to leave an online review, which is understandable because of the delicate nature of the service provided. The problem is your funeral home is being judged every day based on the reviews others have left, and if you don't have very many, it's going to impact your calls negatively. On this episode, we discuss answers to the following: 1. Which families you ask to leave a review 2. The best time to ask th...

If your funeral home gets a negative online review, there is a RIGHT way and a WRONG way to handle it. If you handle it the right way, you can turn a negative into a positive. If you handle it the wrong way, you will amplify the problem. On this episode you will learn..1.) The first thing you must do if you get a negative review2.) How to publicly respond to the person who left the review3.) How to get fake reviews removed #elevatingfuneralservice

Think about online reviews like a bunch of people standing in front of your funeral home holding up signs for people to see as they drive by. The signs declare how awesome you are or how poorly you treat customers. The signs are invitations or warnings. When consumers Google your name, or "funeral home near me," these metaphorical signs are displayed like people on a picket line. They're hard to miss. Would you stop at a business if every sign being held up was ne...

If a potential family in your market was faced with an at-need situation or was considering preplanning, what questions would they have? Does your funeral home website specifically answer those questions? The hard truth is they're probably not going to call you for the answer. They will look elsewhere and may end up on a competitor's website. In any business, confidence is needed for consumers to take the next step and on this episode you will learn how adding a well-d...

If you're going to post your funeral prices online, there is a right way and a not-so-right way of doing it. On this episode, we talk about the four ways to show prices online. 1. Posting your GPL2. Showing price ranges3. Package prices4. Using a quote builder or cost estimator. If done properly, posting your prices can be an effective way to differentiate you from your competitor, demonstrate value, and give families something to compare other than price. With t...

HOT TOPIC ALERT! Funeral consumers want to see pricing online. We all know that's true, so if you're not posting your prices then your website is, by definition, not customer-centric. On this episode (Part 1,) Ellery and Welton make a case as to why funeral homes should post their prices, and how that can actually help them win MORE calls.

Every funeral home website should include the ability to plan and pay for services online. On this episode we go into detail about three things. 1. Why we think it's critical for funeral homes to make that available.2. What some concerns are from the funeral home. 3. Best practices using empathy as the designer of the experience.

The Payroll Protection Program is part of the CARES act stimulus package designed to help prevent small businesses from laying people off during the COVID-19 crisis. This is important tool for funeral homes and on this episode Ellery and Welton share how and why funeral homes should be applying for this immediately.