Elevating Impact

Elevating Impact

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Elevating Impact episodes

  • How to become a thought leader.....

    Industry leaders share their experiences and strategies on thought leadership and its impact on industry growth. Our CEO Aggie Patricia Turwomwe introduces the session, emphasizing the importance of using thought leadership to drive business, foster innovation, and shape industries. 

    Speakers include Innocent Kawooya from HiPipo, who discusses financial inclusion and digital transformation; Eden Kironde from TBWA, who talks about building credibility and trust through PR; and Audrey Tumwine from Hercents Consultancy  from Sense Consultancy, who focuses on financial literacy. The conversation covers leveraging expertise, building trust, and the role of consistent and authentic communication in shaping industry trends. And Betty Kakyo highlights the significance of storytelling and collaboration in thought leadership. 

    00:00 Introduction to Thought Leadership

    00:13 Building Trust and Credibility

    00:32 Challenges Faced by Women in Media

    03:58 Keynote Speaker: Innocent Kawooya on Thought Leadership

    12:31 Building Credibility in PR: Insights from Eden Chide

    20:34 Promoting Financial Literacy: Audrey Florence's Journey

    29:27 Key Takeaways and Reflections

    34:17 Closing Remarks and Final Thoughts


    42 min
  • Redefining DEI in Communications and Media

    Join Agile Media Africa as we host an insightful conversation on implementing Diversity, Equity, and Inclusion (DEI) strategies in corporate #communication, PR, and marketing featuring industry experts like David Birungi from Airtel Uganda, Edwin Danze from Next Media, Hope Nyamwiza from Grace Minds Empowerment Initiative, and Betty Kakyo from Agile Media Africa.

    Learn about the importance of authentic #representation, the role of inclusive policies, and the practical steps organizations can take to build stronger connections with diverse audiences. This session highlights actionable strategies and the impact of #DEI on business #performance and #brand credibility.

    Details

    00:00 Introduction to Diversity and Inclusion

    01:00 The Importance of Authentic Representation

    01:52 Welcome to Agile Media Africa's Webinar

    02:21 Exploring DEI Strategies in Corporate Communication

    02:58 Challenges and Benefits of DEI Initiatives

    04:19 Insights from Industry Experts

    05:33 Fostering Inclusive Media and Communication

    09:10 Addressing Bias and Cultural Sensitivity

    18:17 Disability Inclusion in Media Campaigns

    31:38 Final Thoughts and Takeaways

    38 min
  • Navigate a Crisis on Digital like a Pro!

    Digital Crisis Communications for Organizations: Strategies and Insights

    Aggie Patricia Turwomwe, founder and CEO at Agile Media Africa, hosts a webinar on managing digital crises for organizations. The discussion covers preparation, real-time communications, transparency, data-driven strategies, and proactive customer engagement. Experts Ian Kiryowa, Clifford Mugerwa, Daniel Odaka, and Betty Kakyo share experiences and strategies for managing crises, emphasizing the importance of having a prepared team, leveraging data analytics, and crafting adaptive communication strategies. Real-life case studies, such as handling concert event crises and organizational examples, are highlighted to illustrate effective crisis management practices.

    00:00 Welcome and Introduction

    00:04 Overview of Digital Crisis Communications

    01:37 Introducing the Expert Panel

    03:17 Ian Kiryowa on Digital Crisis Management

    11:31 Daniel Odaka on Leveraging Data Analytics

    19:43 Clifford Mugerwa on Real-Time Crisis Response

    27:42 Betty Kakyo on Key Takeaways and Insights

    32:56 Closing Remarks and Final Thoughts


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    38 min
  • Understand the consumer behavior post-pandemic shift!

    We delve into the transformative impact of COVID-19 on consumer behavior and marketing strategies. Hosted by Aggie Patricia Turwomwe, founder/CEO of Agile Media Africa, this insightful webinar features expert speakers discussing the digital shift, consumer preferences, and the rise of social media in Uganda and beyond. Keynote speakers like Joseph Byaruhanga from Roke Telkom, Lorraine Tukahirwa from Vision Group, and Doreen Nyinomugisha from Housing Finance Bank share their valuable experiences and strategies on navigating the post-pandemic landscape.

    Learn about the importance of data, innovation, agility, and how to effectively engage with today's ever-evolving consumer.

    00:00 The Internet's Growing Influence

    00:19 The Digital Market Landscape

    01:10 Impact of COVID-19 on Media and Marketing

    01:52 Webinar Introduction and Objectives

    04:33 Insights from Joseph Byaruhanga on Digital Shift

    11:11 Lorraine Tukahirwa on Media Consumption Transformation

    24:24 Betty Kakyo on Brand Strategies Post-Pandemic

    28:46 Q&A and Final Thoughts


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    Get in touch with us on; Linkedin, Facebook and Email at [email protected]

    37 min
  • Starting a podcast soon, here's what you need to know.

    Exploring the Rise of Podcasting in Africa in this insightful webinar hosted by Agile Media Africa. Gather industry expertise and key findings from a study on the monetization of vision podcasts in Uganda and the growing influence of digital media. Featured speakers include Razia Athman from Vision Group, Felix Byaruhanga from the Uganda Podcasters Association, Tribe Uganda and Kevin Kaija from Next Media AfroMobile and Betty Kakyo Agile Media Africa. They explore the rapid growth of podcasts, the potential for monetization, the role of digital platforms, and the challenges and opportunities in Africa's podcast landscape. Learn how homegrown platforms and local content creators are set to transform storytelling and media consumption across the continent. 01:21 The Rise of Podcasting02:23 Meet the Panelists03:12 The Evolution and Impact of Podcasts05:36 Challenges and Opportunities in Podcasting14:04 Insights from Felix Byaruhanga23:05 The Role of Digital Platforms30:39 Key Takeaways and Future Prospects35:10 Final Thoughts and Closing Remarks

    43 min
  • Remote managers & workers, this is for you!

    We hosted a discussion on shaping PR strategies with remote work featuring guest speakers Sharon Kakai of the Innovation Village and Cynthia Kyofuna of NSSF, the conversation explores the impact of remote work on PR strategies and outcomes. Key topics include effective communication channels, content creation, maintaining creativity, and managing crisis communications within remote teams. The importance of recognizing team efforts and leveraging digital platforms for successful PR campaigns is emphasized. Practical insights and best practices are shared to help professionals navigate the evolving PR landscape.

    42 min
  • Bridge the Gen Z Gap in the Workplace!

    In a fascinating twist, our latest webinar brought together a diverse group of brilliant ladies to discuss something that is on everyone's lips: how to integrate and navigate the dynamic Gen Z energy in today's workplace!

    With a host from Agile Media Africa, the stage was set for an insightful discussion on the synergies, challenges, and quirks of working with the next generation.

    47 min
  • In a room full of entrepreneurs, what makes *you* stand out?

    Is your brand speaking for you or against you? 

    Top leaders share their expert insights on setting SMART goals for effective personal branding. It is important to build a strong personal brand in a competitive professional landscape. 

    Featuring speakers Victoria Nyanzi (African Sisters Network), Anthea Turwomwe (Marketing and Communication Strategist), and Tony Otoa (Chief Corporate Affairs Officer, Uganda National Oil Company Limited). Aggie Patricia Turwomwe and Betty Kakyo (Agile Media Africa)

    If you missed it, learn practical #strategies for defining your unique #valueproposition, leveraging #digital platforms, and aligning your branding efforts with your core values for lasting impact. OUT SOON!

    This is opportunity to get inspired and equipped with actionable tips for personal branding success!

    00:42 Introduction to Personal Branding
    11:04 SMART Goals for Personal Branding
    16:56 Victoria's Insights on Online Presence
    20:29 Authenticity
    22:51 The Power of Authenticity in Personal Relationships
    23:21 Building Trust in Personal and Professional Relationships
    24:08 Emotional Connection and Authenticity
    24:58 Conflict Resolution Through Authenticity
    25:40 Authenticity in Professional Settings
    26:27 Self-Acceptance and Resilience
    27:59 The Role of Authenticity in Social Impact
    35:43 Advice for Entrepreneurs in 2025

    #PersonalBranding, #SMARTGoals, #Authenticity, #ProfessionalGrowth, #Entrepreneurship, #CareerDevelopment, #Leadership, #BusinessSuccess, #DigitalPresence, #Empowerment, #Networking, #MarketingStrategy, #BrandBuilding, #ProfessionalWebinar

    #Branding #Webinar

    44 min
  • Communicating Sustainability with Lessons from Easy Housing.

    Agile Media Africa, explores the importance of sustainability communication with insights from Brian Kulubya, a sustainable forestry expert at Easy Housing.

    Discover how Easy Housing addresses Uganda's significant housing deficit using prefabricated, timber-based construction methods.

    Learn about impactful strategies to foster eco-friendly practices, counter greenwashing, and create transparent communication channels. Gain practical tips on leveraging user-generated content and engaging stakeholders in sustainable initiatives.

    Get inspired by groundbreaking efforts to fight climate change and build a better, greener future!

    00:00 Introduction and Webinar Overview

    00:07 Importance of Sustainability Communication

    00:17 Challenges and Opportunities in Sustainability

    00:43 Introduction to Easy Housing

    05:13 Easy Housing's Sustainable Practices

    06:15 Impact of Timber in Construction

    14:05 Transparent Communication Practices

    18:21 User-Generated Content and Testimonials

    31:17 Policy Recommendations and Conclusion


    38 min
  • Want to work with Influencers? Trends to Watch!

    ​​Fiona Kemigisha and Uncle Mo, dive into the world of influencer marketing. 

    Learn how to boost your brand's #awareness using effective influencer strategies, create engaging content, and understand the importance of data in your campaigns. Fiona discusses content creation, the value of collaboration, and trends like user-generated content and podcasts. Uncle Mo sheds light on the essence of authenticity in influencer marketing and the importance of understanding the 'why' behind marketing efforts. 

    Moderated by Aggie Patricia Turwomwe and featuring insights from Betty Kakyo of Agile Media, this session is packed with practica advice, success stories, and valuable tips. 

    Subscribe and stay tuned for more insights on leveraging influencers for your brand. Don't forget to leave your questions and comments below!

    05:08 Leveraging Social Media for Influencer Campaigns

    08:08 The Importance of Data in Influencer Marketing

    11:12 Collaboration and Community Building

    14:28 Emerging Trends in Influencer Marketing

    15:42 Transition to Uncle Mo's Segment

    22:55 The Role of Influencers in Modern Marketing

    23:34 Influencer Landscape in Uganda

    24:15 Challenges and Opportunities for Ugandan Influencers

    29:22 The Importance of Consistency in Content Creation

    32:05 Measuring Influencer Campaign Success

    37:56 Future Trends in Influencer Marketing

    43 min

About Elevating Impact

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Our goal is to educate, inspire, and connect listeners to impactful stories of changemakers, innovators, and unsung heroes transforming Africa.