Their orders are based on the sales and marketing challenges of the day, and they put out fires as they arise.

But today’s guest, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services, believes that, by looking at the organization’s business goals as a whole, ops can fill the role of strategic advisor rather than simply building processes and systems. In this episode, he shares what that looks like.

We discuss:

-How ops help drive alignment between sales and marketing

-Building centers of excellence to improve go-to-market efficiency

-The components of a mature ops team

-How ops can reduce friction externally and internally

Mentioned during the podcast:

-Darrell’s course: “The Essentials of Marketing Operations” can be found here: https://www.martechalliance.com/training-courses/elearning-marketing-operations

Have an idea for a guest or show topic? Email me at [email protected].

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