Businesses come in all shapes and sizes. Some brands market themselves to a broad audience and have wide appeal while others have to find a select, small audience. Social media is a great tool for a business to reach a wide audience, but it has immense power to find niche audiences and target them with social post and ads. Even before Facebook and Instagram became paid ad platforms, they were powerful brand building and marketing tools.

As with businesses, clothing comes in all shapes and sizes. The King brothers, Kenny & Danny of King Bros. Clothiers, have built their brand customizing clothing and fitting suits for each one of their clients. They used Instagram to build their brand, find an audience, and even find clients to fit with custom suits. In the niche of custom, bespoke suits, they have found success with hard work and the right partnerships. They have worked with a lot of clients - from athletes & celebrities to business people and people who simply wear suits to work everyday.

In this episode we talk with Kenny & Danny King about taking the leap of faith to start a business, and how they have had to evaluate and change their business as digital marketing changes. We were able to find out what it's like working with Thor Björnsson - "The Mountain" from Game of Thrones, and the Timberwolves' Karl Anthony Towns. They talk about the role of passion and hard work in making their business a success as well as how they were able to educate people and elevate their brand in a relatively unknown industry.