Curious about AI in sales? “SocialAI” on The Digital Download reveals how artificial intelligence is rapidly becoming an essential teammate in the social selling process. If you’re looking to boost productivity, improve customer engagement, and stand out in a crowded market, this episode delivers actionable ways to integrate AI into your social selling strategy—from practical workflows to maintaining the human touch.

Hear hosts Richard Jones, Adam Gray, Tim Hughes, and Bertrand Godillot engage in an honest panel discussion about the real-world impact of AI-powered sales tools. They start by dispelling the myth that AI is just for content creation—unpacking how AI can streamline research, translation, and every stage of the sales process. With examples ranging from AI-generated LinkedIn profiles to deep competitive analysis using tools like Gemini, the panel brings you up to speed on the latest developments without the hype.

You’ll discover why AI for social selling isn’t about replacing authentic conversations but about using technology to increase efficiency and open new doors. The panelists discuss how to onboard your “AI teammate” so it reflects your own voice, stressing the importance of coaching AI to maintain authenticity rather than settling for generic, average content. They highlight essential soft skills, like storytelling and relationship building, that remain central even as sales technology evolves.

Whether you’re starting to experiment with AI tools or aiming to refine a mature digital selling strategy, this session provides a practical roadmap that balances innovation with authenticity. Tune in for insights that will help you get more out of AI at every stage of the sales cycle—and keep your client relationships strong and genuine.

Highlights - 

06:56 Training AI as a Teammate

12:25 Evolving Views on AI Authorship

21:40 "Defining Social Selling"

32:38 "Be Human on LinkedIn"

47:53 "Growth Strategies: Conversation Over Advertising"

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

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You can find a link to our next scheduled live show at https://DigitalDownload.live 

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