If you’ve been targeting anyone with a wallet since your high-end home product or service company was founded, this episode is for you. Today we discuss how to begin shifting your focus from targeting anyone and everyone to targeting affluent buyers, so you can increase your close rates and shorten the sales cycle. We’ll discuss:  

1. Understanding the Affluent Buyer

Transitioning to a focus on affluent buyers may seem daunting, but the rewards include higher-value customers and more efficient sales processes.

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