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Elevation Point
Elevation Point episodes
- AI, Compliance, and the Real Work of Modernizing Financial Marketing (feat. Josh Kelso of Cr24)
Neil Dougherty of Errigal Intelligence welcomes Josh Kelso of Cr24 to the Elevation Point. Josh, a veteran of bank marketing and innovation, discusses his experience at the recent Financial Brand Forum, ongoing AI discussions and challenges, and how it the current compliance environment is shaking out.
42 min - Why Most AI Adoption is Theater (feat. Chris Wallace of Contextiv Consulting)
Most organizations aren't behind on AI because they lack tools. They're behind because they lack architecture. In this episode, Errigal's Neil Dougherty discusses performative AI adoption and other topics with Chris Wallace, Founder of Contextiv Consulting and Former CX Leader at Deloitte Digital.
32 min
About Elevation Point
From the publisher's feed
Elevation Point is where senior marketing and business leaders get honest about AI strategy, search disruption, and what it actually takes to lead at the top.
Marketing is being…
rebuilt from the ground up…by AI, by the collapse of traditional search, and by a growing gap between leaders who understand the shift and those who don't. Elevation Point is a (mostly) biweekly conversation hosted by Neil Dougherty, founder of Errigal Intelligence, bringing together CMOs, CEOs, AI practitioners, and growth strategists for candid, peer-level dialogue about what's actually working, what's being misunderstood, and where smart leaders are placing their bets. No surface-level takes. No product pitches or free advertising. Just high-signal conversation from people operating at elevation.