Business Minutia

Elevator Pitch: Why, How, and When to Develop a Corporate Elevator Pitch


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Elevator Pitch walks listeners through why, how, and when to develop a corporate elevator pitch. The episode includes pointers to keep in mind and pitfalls to be aware of.

Elevator Pitch Points Discussed
  • Firstly, what is an elevator pitch?
  • Secondly, how the pitch can become a coffee pot pitch.
  • Thirdly, why it is essential to know the listener's agenda.
  • Fourthly, what goes into the pitch?
  • Fifthly, Brent and Jamie share how these ideas can help you beyond the actual pitch.
  • Sixthly, how visual cues in your workspace can help you practice.
  • Seventhly, how to use a question to start your pitch.
  • Eighthly, how a shocking fact can start your pitch.
  • Ninthly, how a relatable question and shocking fact can work together.
  • Tenthly, how the front page of the newspaper idea can help you develop your pitch.
  • Eleventhly, make sure you leave a thread to pull.
  • Twelfthly, how the rule of three works with elevator pitches.
  • Next, the five things that can go wrong and how to address each.
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Business MinutiaBy Brent Richardson