Elfie Voices: Rethinking Health

In this episode of Elfie Voices, we speak with Eman El-Menshawy, a diabetes advocate with 30+ years of lived experience and the founder of Eman Diabetic Diaries.

We unpack what daily life with diabetes really looks like, how community helps rebuild confidence, and why sharing real stories plays a powerful role in breaking stigma. We explore where gaps still exist between clinical care and real life, and what healthcare leaders can learn by listening closely to patient voices.

From education and trust to engagement beyond the clinic, this episode is a reminder that the most effective care is built with lived experience at its centre.

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In this episode of Elfie Voices, the conversation explores the growing challenges facing traditional clinical trials and why existing models are struggling to keep up.

The episode features Professor Otavio Berwanger, Chair of Clinical Trials at Imperial College London and Executive Director of The George Institute for Global Health UK. A physician-scientist, he has led large-scale international large-scale  randomized trials and implementation science studies across cardiometabolic diseases, working closely with academic groups, trial networks, regulators, industry, and health systems worldwide.

Drawing on lessons from large-scale trials and the COVID-19 pandemic, the discussion examines why traditional methodologies often struggle with slow timelines, limited diversity, and low patient engagement, and why these limitations matter for both evidence quality and real-world impact.

The episode also explores how digital transformation and tools like ElfieResearch providing real-world data, can help streamline trial processes, expand access, and better reflect how care is actually delivered, while adapting research design to the realities of patients’ lives.

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