In this episode of Eli, we sit down with Sameer Gandotra, the CEO and founder of Frendy, a digitized convenience store network transforming rural and small-town India. Sameer shares his journey from working in the family tea business and the oil and gas industry to founding Frendy, a venture aimed at modernizing the shopping experience in under-served regions. We dive into the challenges and opportunities of catering to rural consumers, the innovative use of technology in retail, and the unique business model that empowers micro kirana stores. Sameer also discusses his insights on entrepreneurship and the future of retail in India’s smaller towns. Tune in to discover how Frendy is bringing a mall-like experience to places where it’s most needed.