In this episode of ELI, we sit down with Siva Balakrishnan, Founder of Vserve Ebusiness Solutions, a company that provides end-to-end services for e-commerce retailers worldwide. Siva discusses the evolving landscape of e-commerce—from the early days of small-scale stores to today’s mature market dominated by omnichannel retailers. He shares insights on how Vserve helps clients with everything from platform setup and product catalog management to digital marketing, supply chain optimization, and analytics. Siva also delves into how AI is transforming various aspects of e-commerce, including customer support chatbots, inventory forecasting, and content creation. For aspiring service entrepreneurs, Siva offers valuable advice on acquiring initial clients, retaining talent, and embracing continuous innovation amidst rapid technological changes.