In this episode of ELI (Entrepreneur Lounge of Inspiration), we dive into the fascinating journey of Sougata Basu, the founder of CashRich Investment App, a cutting-edge wealth management platform designed for retail investors. 🚀
Sougata shares his incredible entrepreneurial story, from early experiments with web development during his engineering days to managing over ₹12,000 crores in investments at Tata Group and eventually launching a fintech venture that’s transforming the way Indians manage their wealth.
🔑 Key Highlights from the Episode:
• The Roots of Entrepreneurship: How a summer web development project in college planted the seeds for Sougata’s entrepreneurial mindset.
• Corporate vs. Startup Life: The stark contrasts between the predictability of corporate jobs and the high-risk, high-reward world of entrepreneurship.
• Why Fintech?: Sougata’s passion for finance and technology and how he carved his niche in this rapidly growing industry.
• Challenges in the Wealth Management Industry: Mis-selling by banks, inflated promises of ULIPs, and how CashRich is solving these problems for middle-class investors.
• Lessons in Risk Management: How CashRich protected its users from risky investments like Franklin Templeton debt funds and earned their trust.
• Life as an Entrepreneur: From the freedom to structure your day to the accountability that comes with running your own business.
💡 If you’ve ever wondered what it takes to start and sustain a successful startup or are curious about the differences between a 9-to-5 job and entrepreneurship, this conversation is packed with insights!
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