Sam shares his journey from working in tech to identifying critical problems in the real estate sector and building Relata – a platform that combines virtual sales tools, CRMs, analytics, and booking workflows to solve challenges in lead conversions and customer engagement.

📌 Key Takeaways:

• How Relata pioneered virtual property exhibitions before the pandemic

• Transforming real estate sales workflows with automation and AI-driven analytics

• Insights into India’s growing real estate market and upcoming trends like fractional ownership and smarter homes

🎧 Listen to the full episode to learn how technology can drive massive efficiency in the real estate ecosystem and what’s next for India’s property market.

Chapters:

00:00 - Introduction to the episode

00:03 - Meet Samudragupta Talukdar: Founder & CEO at Relata

00:40 - Sam’s background: From solution architect to entrepreneur

02:28 - How Relata started: Entering real estate by solving sales challenges

03:42 - The first success: India’s virtual property exhibition pre-pandemic

04:47 - Tech stack: How virtual sales tools and analytics power real estate

06:40 - Achieving massive traction: 3 lakh visitors, 250+ conversions

08:25 - Impact of COVID: Shifting to a “phygital” sales model

10:41 - Evolving the business model: From lead generation to CRM optimization

11:18 - How Relata works: Simplifying property booking workflows

14:36 - Deep dive: KYC, payments, and inventory management

19:01 - Role of personalization and AI in customer journeys

21:23 - Solving challenges for real estate brokers with Channel Partner App

24:12 - Ensuring data security, privacy, and compliance in real estate

28:14 - Future of Indian real estate: Key trends and surprising insights

30:28 - The rise of fractional ownership and technology adoption

31:00 - Closing thoughts: Sam’s vision for India’s real estate ecosystem