We talk about:

• Eli's studio: a hundred monkeys


• Naming mistakes


• The importance of naming for logo design


• How to protect your name, legally


• How to work with clients on naming


• Eli's book : Don't call it that

If you are interested in winning a free copy of the book, signed by Eli, visit letstalkbranding.be/eli

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit labmarcel.substack.com