Eliances Heroes

Cristi McMurdie Why mediation lawyer of McMurdie Law is interviewed by David Cogan of Eliances Heroes show amfm, iHeart. Cristi is a Why consultant who uses the methodology to facilitate quick mediation in her legal practice at McMurdie Law. An expert in conflict resolution, mediation and limited scope representation in family law cases, knowing the Why (what drives you at your core, limbic brain) drives the discussion in a productive way. She tells David roughly 25 percent of the population is focused on contributing to a greater cause than their own self. "Children are separate from you, the goal should be to help them uncover their individual gifts and help them grow."

Dan Schweiker founder of China Mist is interviewed by David Cogan of Eliances Heroes show amfm, iHeart radio. Dan talks about how China Mist was born in the wake of a failed wholesale coffee business he and his partner endured. He tells David his favorite China Mist flavor. Dan and David also discuss the perfect color of iced tea inspired by liquor and the goal of providing a consistent product for the restaurant business. Dan also tells a secret about his education that is surprising. "I came from a family of lawyers, but found an idea and couldn't let it go."

Mark Blount NBA player with Heat, Celtics and more is interviewed by David Cogan of Eliances Heroes show amfm, iHeart radio. Mark talks with David about his 10-year career in the NBA and how the experience prepared him for post-player life in business. Mark diversified his focus post-NBA with real estate and owns franchises for Cinnabon.He also started his Seven Wellness organization designed to bring fitness and nutrition to underprivileged kids. David also finds out who Mark's mentor was in the NBA. "You have to keep an eye out for opportunities and don't be afraid to learn something new."

Scott McLaine creator of Money Camp Rocks is interviewed by David Cogan of Eliances Heroes show amfm, iHeart radio. Scott directs participants in his program through talking about one of the biggest topics people like to avoid: Money! He shows David how "business gets better when the people in the business get better." Giving secret tips to maximize wealth includes spending less than you make and saving at least 30% of income. "Live your life in the making not just making a living."

Steve Smith Founder CEO of Shark Reach is interviewed by David Cogan of Eliances Heroes show amfm, iHeart radio. Steve and David talk about the meteoric rise of influencer marketing and the increasing push for social and millennial marketing to promote products. Kevin Harrington of Shark Tank fame and 'as-seen-on-TV' is a venture partner in Shark Reach. Steve explains that millennial marketing is a bridge between traditional media and the new social platforms were consumers are found. Facebook, Snapchat and others set the pace for advertising through the use of talent and gaming. "We focus on the high-growth areas of social media and digital marketing."

Kevin Harrington original Shark on TVs Shark Tank is interviewed by David Cogan of Eliances Heroes show amfm, iHeart radio. Kevin talks about how he launched over 20 businesses that he grew to over $100Million in sales each. Mark Burnett, creator for Shark Tank hand picked Harrington for the original Shark Tank show. "You've got to go for the gleam in the eyes and be a leg up on your competition."

Vishu Jhaveri CEO Trinnovate Ventures (investment subsidiary BCBS of AZ) is interviewed by David Cogan of Eliances Heroes show amfm, iHeart radio. Vishu and David talk about the future of healthcare, and changing times in the business of healthcare. The job of healthcare is to be a solver of problems and to share happiness. "We must use our experience as guidance."

Reeve Lindbergh daughter of Charles Lindbergh is interviewed by David Cogan of Eliances Heroes show amfm, iHeart radio. Reeve and David talk about the iconic flight of the Spirit of St. Louis in which her father Charles Lindbergh flew from New York to Paris. Reeve and the Lindbergh Foundation are celebrating the 90th Anniversary of that flight, and looking to include the world in the celebration. They also discuss the "Project Air Shepard" in which the Lindbergh Foundation uses arial drones to watch elephants and rhinoceroses to guard against poaching. "We work with great organizations like the Guggenheim Foundation to work against the problem of aggression and violence."

Gary Shapiro President of the association that puts on the Consumer Electronic Show annually is interviewed by David Cogan of Eliances Heroes. The Consumer Technology Association is the organization that allows the masses to experience new and emerging technology first hand at it's annual event over the course of 4 days in Las Vegas. David and Gary talk about the day-to-day of running the organization, and while you might think he gets to play with cool tech all day, it's not exactly the job. They also discuss what's hot in tech such as Internet of Things, and more smartphone technology to come. "Children should be taught to be innovative."

Carrie Martz co-founder of Clean Light Labs is interviewed by David Cogan of Eliances Heroes show amfm, iHeart radio. Clean Light Labs is the creator of the first UV sanitizer for adult toys. Martz previously was in business with the founder of GoDaddy, and to whom she eventually sold the company. Carrie and David get down talking about the Uvee cleaner, and how it works. "It's good clean fun!"