The Brand Called You

Elie Jacobs, Founding Partner, Purposeful Advisors

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Elie Jacobs, Founding Partner, Purposeful Advisors
  • Elie is the founding partner of Purposeful Advisors. 
  • He began his communications career as a press aid in the post presidential office of President Bill Clinton.
    • Podcast
    Overview

    In this episode of The Brand Called You, Elie Jacobs, founding partner of Purposeful Advisors, shares key insights into the evolving world of Public Affairs and Communications, covering everything from corporate storytelling to crisis communication and the impact of AI. Tune in for valuable lessons on how to navigate today’s media and geopolitical landscapes.

    00:40- About Elie Jacobs
    • Elie is the founding partner of Purposeful Advisors. 
    • He began his communications career as a press aid in the post presidential office of President Bill Clinton.
      • 05:38- What common mistakes do organizations make in shaping their narrative?
      • Not being honest or overselling aspirations.
      • Failing to align brand with reputation.
      • Ignoring the risk of mismatched expectations.
        • 18:43- What ethical considerations should communication professionals consider when shaping narratives?
        • Always tell the truth; never lie.
        • Act as ethical arbiters in communications.
        • Choose clients and narratives with integrity.

          • RESOURCES:

          Learn more about Elie Jacobs: LinkedIn

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          • Elie is the founding partner of Purposeful Advisors. 
          • He began his communications career as a press aid in the post presidential office of President Bill Clinton.

            • The post Elie Jacobs, Founding Partner, Purposeful Advisors first appeared on TBCY.

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