Greg Twemlow's Medium article introduces a framework for leveraging artificial intelligence (AI) to overcome business inefficiencies. He defines "momentum friction" as obstacles hindering growth and proposes a four-step AI deployment model to identify, quantify, and resolve these issues. This model culminates in a Friction-Cost Report, providing a financial roadmap for improvement. The article also highlights the emerging role of Agentic AI in autonomously addressing and preventing future friction points, ultimately enabling frictionless momentum and sustained organizational growth.