In this week’s episode of the SIMPLE brand podcast, I talk with Sean Albertson.

Sean is an internationally recognized thought leader, speaker, and transformational coach with 20+ years of leading customer experience initiatives for companies ranging from startups to the Fortune 200.

And Sean is the author of the award-winning book - 4ROCKS: Reduce Effort, Drive Loyalty, Transform the Customer Journey.

Here’s what we discuss:

• The four types of “rocks” that disrupt your customer experience
• How to find and eliminate the “rocks” from your customer journey
• Connecting silos to create a seamless experience
• The need for cross-functional teams to address customer experience
• Connecting upstream and downstream effects in your customer journey
• The Colorado DMV’s seamless customer experience

RESOURCES FROM THIS EPISODE:

• Sean’s website
• Sean’s book - 4ROCKS: Reduce Effort, Drive Loyalty, Transform the Customer Journey
• Sean on LinkedIn