Have you ever thought about crowdfunding to validate your idea? 

Erik and 2 of his friends did just that, not once, but three times within their company. 

He is one of 3 co-founders at Redshift Sports, which provides innovative cycling products to amateur and competitive athletes. 

Erik's background in mechanical engineering, prior work history & travel set him up perfectly for business ownership. 

He started with very clear expectations that, like most entrepreneurs, did not take him exactly where he thought they would. In this interview, he explains how he shifted his views & strategy to refocus on Redshift. 

Redshift now has offices on the east and west coast of the United States and delivers high-quality products all over the world. 

Erik breaks down so many incredible points in our conversation, including the following: 

1. Why not being an expert in your business can be beneficial
2. Transitioning from one company to another
3. Starting a company during a recession
4. How finding land mines (like real land mines) prepared Erik for Redshift
5. How data is the most valuable asset from any advertising campaign
6. How PR is the best marketing, but difficult to obtain
7. How having an online-first mentality worked for Redshift 

Connect with Redshift Sports on their website, Facebook, YouTube, Twitter or Instagram.

Join the Building It Online Facebook group and let us know what questions you have.

Connect with Brice and Mike here:
Brice @ Major Impact Media - Facebook, Website
Mike @ Outside ROI - Facebook, Website