Building It Online Podcast

Today, Mike talks about small businesses selling their products on Amazon and the pros  and cons that come with this as well as the steps to take to maximize the use of the Amazon platform while not being completely reliant on it.

Some of the big takeaways of this episode are here: 

1. Many business owners often don't consider that through Amazon, you only get the sale, not the customer.
2. Amazon commonly creates a white labeled version of other products, putting their product on page one and pushing other businesses several pages down.
3. Use Amazon to gain customers, not just sales. Include something that brings people back to your store instead of Amazon.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

For today's episode, we talk with Joseph Wilkins, the Founder of FunnySalesVideos. Joseph describes his journey into running a successful business as well as the production steps he takes to create funny videos that go viral.

1. Joseph explains that humor in advertising campaigns resonates so well because they are ran on entertainment-based platforms like Facebook.
2. The first step for creating a funny video is to figure out who your customer is, why they are buying or not buying your product, and the deeper reason they want to buy your product. Never try to create a video blindly.
3. Having a good editor is a critical part of creating a successful video.

Be sure to follow Joseph online at FunnySalesVideos, LinkedIn, Facebook,

Today, Brice tells us about his L.O.S framework and how it can help you run successful ad campaigns for your online courses or info products.

Some of the big takeaways of this episode are here: 

1. The primary goal of the launch phase of running ads isn't to make money. It's to learn and find out what sticks.
2. Skipping the optimization step when running ads leads to a break and things stop working.
3. Wanting to keep costs low is often what prevents business from scaling. Brice shares a formula to figure out what your average target cost is to acquire a customer.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

In today's episode of Brice's mini-series, Brice shares some specific tips on how to create ads that convert like crazy.

Some of the big takeaways of this episode are here: 

1. The biggest thing when it comes to creating ads is your hooks and angles.
2. It's important to understand your avatar before you begin writing your ad.
3. Having a clear call to action and telling people what exactly to do next is extremely beneficial.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Designing an offer is incredibly important, but once you have your offer dialed in, how do you set up a strategy to get eyes on that offer? In this episode of Brice's mini-series, he explains what to do next.

Some of the big takeaways of this episode are here: 

1. Low ticket funnels are a way to bring people in the door, but they not bring in money.
2. Brice explains why he puts a full funnel ad strategy in place and why you can't depend on one ad to do all of the work.
3. Finding out the roadblocks that customers experience can become different ads and angles to use

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Kicking off a new mini-series, Brice shares his knowledge on info products and the steps to take to design an offer to get people to want to buy what you're selling.


Some of the big takeaways of this episode are here: 

1. Rather than immediately running ads, designing an offer which is different and will make your product stand out is the best place to start.
2. Positioning your product upfront and communicating that to your customers is extremely valuable.
3. Risk reversal is very easy to include and is a necessary part of your offer.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

For today's episode of Mike's Magical Ecomm Marketing Mini-Series Method, Mike explains how a simple change made his store an extra $27,000.

Some of the big takeaways of this episode are here: 

1. Using an app which enables pre and post-purchase upsells is a simple move which can yield drastic results.
2. Post-purchase upsells have often required the buyer to go back and fill out their credit card information again, which led to a significant amount of drop-offs. One-click upsells have a much higher success rate.
3. Almost any online store can benefit from using Zipify's OneClickUpsell or a similar app.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

In today's episode of Mike's Magical Marketing Ecomm Mastery Mini-Series, Mike explains the importance of creating fans and bringing customers back as well as how to do this.

Some of the big takeaways of this episode are here: 

1. Many Ecomm store owners feel that the best way to create revenue is to create more products, however, this is not always the case. It's very important to reengage existing customers.
2. Story-based marketing is an effective way to get customers to connect with your brand.
3. People relate to stories, but creating a brand story can't be forced. Creating a brand story can revolutionize your company internally as well as externally.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

In today's episode of Mike's Ecomm Mastery Mini-Series, Mike explains why it's necessary to have more than the default product page to have a successful ecommerce store.

Some of the big takeaways of this episode are here: 

1. Store Platforms such as Shopify don't leave enough room to provide a compelling argument for your product.
2. Having a long form sales page is an efficient way to provide more compelling reasons for an individual to buy your product.
3. Platforms that allow you to create landing pages such as Unbounce can redirect traffic back to Shopify or another store platform.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

To kick off Mike's Ecomm Mastery Mini-series, Mike talks about the importance of choosing the right store platform when starting an ecommerce store and what some of the differences are between these platforms.

Some of the big takeaways of this episode are here: 

1. Turning an idea into an ecommerce store is a difficult task. Fortunately, there are a lot of platform options for housing your store.
2. Mike explains from his experience why he thinks Shopify is the best store platform
3. A big part of the importance of using a platform is the research and workload that they relieve you from when running an ecommerce store.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website