Building It Online Podcast

There are 5 components by which you can segment your audience: Demographic, Firmographic, Geographic, Psycho-graphic, and Behavioral. Eric Beer walks us through how he segments his audiences and powerful ways to use surveys.

Eric has been in digital marketing for over 17 years, starting his company, Universal Marketing Partners in 2008. As the title suggests, he grew it to over $100 million in revenue. Since then he's worked on his podcast and a slew of other educational resources for marketers.

Eric and Mike could have talked for hours because he has a lot of insight to share. Some key points he brought up are:

• Creating leads and having a database not only makes your company valuable, but it gives you the power to own your media.
• Sell to different people differently; segmentation surveys are ideal for this. Track every answer.
• How to think about arbitraging traffic in a self-liquidating funnel while building your list, which is kind of the name of the game.

Be sure to follow Eric online at EricBeer.com, univmp.com, LinkedIn, Youtube, Facebook, SurveyDetective.io or @ericbeerofficial on Instagram. You can also check out his podcast, Performance Marketer Podcast.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Simon Severino created Strategy Sprints after 15 years of global consulting, helping people grow their businesses and as the title says, doubling their revenue in 90 days.

As a consultant, he would fly around and ask people: Who are you? What are your strengths? How do we get there? And more questions of the sort.

Then the Internet happened.

Flying all over the world became unnecessary and too time-consuming. With the Internet, when a client has a problem they may have to wait three weeks for a workshop that lasts all day, or days. The approach worked for Simon but wasn't ideal for his clients.

Fast forward 3 1/2 years later and Simon is at the helm of a global team. Simon has so much to offer in this conversation for anyone operating an online business. 

Some of the big takeaways of this episode are here: 

• Helping business owners "get out of the weeds" so that they can stop doing all of the work themselves is often the first step
• The order in which Simon decided to delegate different responsibilities, including the very thing which made him "excellent" when he delegated his own position
• When you don't have to pay for an office, you can afford to fly your team out to a location and have a good time

Be sure to follow Simon Severino online at strategysprints.com, Linkedin, and Facebook

Simon is offering a free 45 minutes bottleneck analysis for the first 30 listeners who visit strategysprints.com/sales.

Have questions?

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

The numbers that make your business move may well be the most important thing to understand in your business today. 

This doesn't have to be complicated or intimidating, but is something business owners must understand.

When Brice & Mike started their businesses, neither of them was fond of numbers, or even particularly good with them. 

If spreadsheets intimidate you you can always use some other means to get the kind of information you need. Brice uses Google Sheets, which he updates manually but Mike uses Quickbooks which can make up all kinds of reports. 

Whatever the best case for you, it's something you need to keep a great understanding of.

Some of the clients that both Brice & Mike have worked with launched massive campaigns when halfway through, they realized that there was no money left to pay off their credit card. 

Guess why? 

They weren't keeping track of their numbers. 

When going into a business and looking for ways to improve it, you can start with finances and see where everything is going and where to make changes. This can be true of personal finance, of your business, of media buying, and of so many other aspects of online business.

Some topics we cover include: 

• Automated tracking vs manually copy and pasting numbers from your bank
• Simple steps to build confidence with tracking and knowing your finances
• The process we use to track income, expenses, and cash in the bank
• Great books on tracking your numbers to set yourself up for success

Have questions?

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.


Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Today we're discussing business under volatile market conditions. More specifically about the current roller-coaster conditions with Coronavirus, the 2020 Presidential election, the #BLM movement, and more. 

Clients' needs are changing faster than the news headlines right now. Try to keep up! 

We talk about how to prepare for hard times, how to approach problems that are out of your control, and how to be proactive about such problems clients. 

News is coming fast and hard lately so it's more important than ever to keep an ear to the ground and pay attention to changing trends both in the broad social sphere and in the technical aspects of marketing platforms.

Some of the big takeaways of this episode are here: 

1. People need honest, proactive answers
2. Address potential problems in advance
3. Keep in mind the nature of a person's overall newsfeed, not just your ads

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Douglas Levin has one of the most unique entries into online work that we've heard so far. 

His story is really great because he walks us through each step of his process from making $18,000 per year as a musician to owning a private label brand.

His first area of online work is selling stuff from his closet on Amazon. 

Shortly after that, he started to resell products from Walmart, even going on multi-day excursions wherein he stockpiles these products to resell at great margins. Eventually, he finds this to be too unstable and starts to make more exclusive deals with manufacturers.

His first exclusive deal, selling an energy drink, is great until a $25,000 mistake (listen to hear what it is). 

That brings him to private label, where he is now, and where he's enjoying himself the most. 

Some of my big takeaways of this episode are here: 

1. Arbitrage has some great advantages like high margins, but it comes at a risk that wholesale doesn't.
2. Wholesale is predictable which is great but it's not your product, which means there's no brand that you can eventually sell.
3. Building a community takes longer but helps ensure demand for your product.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Johnathan has built more businesses than most people work for in their lives. From a physical security operation to digital marketing and content writing services company, he brings a wealth of expertise.

What's most valuable is hearing the reasons why he started each business and why, such as in the case of the security business, he moved on. 

Rather than pushing his agenda on the market and making people want what he had to offer, he identified something that the market is lacking so he could fulfill it. 

Often times it was as simple as asking people on a Facebook forum.

Not only are these stories funny, but they're useful. 

Today, Jon has built a large international team and he's been building businesses for over 10 years now.

Some of the biggest takeaways from this episode are here: 

1. Jon's philosophy of building a customer base and reputation before using any capital
2. When you start something with a partner, get the paperwork set up at the beginning
3. Spending money on a good dev company will be less expensive in the long run
4. "Get told no a hundred times and then adjust your message until someone says yes."

Be sure to follow Jonathan online at i2w.uk, LinkedIn, Facebook, and SeoButler.com.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Like many of us, Tyler Gillespie was hooked once he discovered the joy of remote, online work.

Tyler dove in headfirst and moved to Costa Rica selling vacation rentals online (while he lived in one himself) and this officially kicked off working while traveling abroad.

Since working inside the rental industry didn't lend itself to remote work as well as he'd of liked, Tyler shifted into freelance work. From there he was able to find clients, outsource work, and eventually build a proper team that became his marketing agency, Gingerbread Marketing.

As the company was able to automate and standardize more processes, while shifting into more of a niche category, content creation, Gingerbread Marketing became Content Pros.

That standardization and automation was productization, and it allowed Tyler to work very few hours since the business practically ran itself.

This makes for a valuable, sellable business and Tyler walks us through it all.

Some of the big takeaways of this episode are here: 

1. Remote work makes traveling abroad an option which leads to many great opportunities
2. The journey from freelancer to running an agency to selling and then consulting
3. How to make a service scale-able where revenue is consistent
4. A powerful morning routine called "SAVERS"

Be sure to follow Tyler online at ProductizeMyService.com, LinkedIn, and The Facebook Productize Community

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

"Here's my product, please buy it" doesn't work, yet so many people still try to run their ads that way.  

Telling stories can get people engaged with your content and form a place of emotion. So today, we're talking about selling with stories.

Your business already has a story, whether you know it or not. 

Telling it well is just a matter of going back and seeing which parts resonate the most with people.

Russell Brunson sums it up into three words, "Hook, story, offer." Get their attention so they aren't still scrolling. Tell a story they can relate to. Make an offer. This episode goes into case studies, examples, and ways to implement this into any business.

Some topics we cover include: 

1. Playing to the identity of the people you are serving
2. Selling a lifestyle vs selling a product
3. A simple framework for selling by using stories
4. How the internet and the nature of marketing has changed advertising

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Larry Ludwig is a marketing pro with an impressive track record. He's built websites for companies like GM, Comedy Central, JPMorgan, Chase, and LensCrafters, just to name a few. 

Now he consults with business owners and bloggers helping them to get higher quality traffic and optimize ways of monetizing it. 

He explains (quite convincingly) why “every business should do affiliate marketing at some level,” and goes into the details on how he thinks about setup, tracking, and optimization.

Larry's been building websites and helping businesses since 1994 and his accrued expertise is clear. 

From SEO to tracking and even finding partners to do business with, I think you'll find value here as he takes us through the wondrous world of affiliate marketing.

Some of the key takeaways from this episode are: 

1. Affiliate marketing is easy to sell since the business you're selling to only has to pay when they make money
2. The quality of traffic (or intent of visitors) is important and is rewarded by Google's algorithms
3. You can make money simply by recommending products that compliment your own
4. If the offer you're presenting matches your audience you will find much more success in affiliate marketing

Be sure to follow Larry online at www.larryludwig.com, LinkedIn, Facebook, and @lludwig on Twitter. You can even text "larrypodcast" to 31996 for seven tips to avoid in affiliate marketing.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Jarod Spiewak is a talented SEO agency owner with a mountain of insight on how he runs and hires for his agency. This episode is great for anyone interested in understanding the mind of an agency owner.

His interest in writing led him to discover Search Engine Optimization (SEO). All of his clients were looking for SEO prioritized content and eventually he was tasked with writing an article on how to do SEO. 

That led to a revelation that he could take on clients of his own and that is when he decided to build Blue Dog Media.

In this interview, Jarod goes deep on his hiring process with us - what does he look for, how does he filter for good prospects, where is he looking, etc. He also takes us through the hilarious yet tragic story of investing in an expensive downtown office when it wasn't necessary. 

Some of our big takeaways of this episode are: 

1. Thinking about how a client may or may not fit in with your process can be more useful than being super-niche.
2. You don't need that many clients to make good money. Find out how much money you want to make and realize you may not need a ton of clients to achieve it.
3. When hiring, consider asking about the content a person takes in on their own time. It's very useful to have someone who loves to learn.
4. Years of experience doesn't necessarily indicate a person's mindset which can be their most valuable quality.

Be sure to follow Jason Spiewak online at https://teambluedog.com/, and Facebook.
Other books and podcasts mentioned in the episode can be found here:

• Profit First - See Amazon link here and BIOP interview with the author here
• Anything by Simon Sinek
  • Find Your Why
  • Leaders Eat Last
• Pitch Anything
• Rework

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website