Building It Online Podcast

What foundation is your business built on?  Tony Guarmaccia helps identify this with both small and large companies. 

Tony spent years in the corporate world learning what big businesses do to sustain their growth.

And today he brings that experience to small businesses and helps them understand the fundamentals you need in place to grow your business no matter what crazy thing is going in the world.

What will you learn in this episode? 

1. How to apply large company strategies to small businesses.
2. What the flywheel effect is and how you can use it to exponentially grow your business
3. The 6 factors of the Results Loop
4. What to focus on in your business if you want to make sure you can grow in any market

The Book mentioned in this episode is called "Good to Great".

Be sure to follow Tony on Facebook, Linkedin, look at his Website, and check out Small Step Manifesto.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Webinars are an incredible tool to grow your company when you can get it right. 

Today we're going to break down how it's possible.

We also cover how important it is to pay attention to how long your webinar is as well as other factors that play into how it affects your audience.

What will you learn in this episode? 

1. How to use webinars to scale businesses with paid ads
2. The differences between live and prerecorded
3. How to use a webinar correctly
4. Why it's better to get better at what you're doing rather than making more things

The software for making webinars (Easywebinar.com) in this episode can be found here.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Navigating the Curvy Line that Is Your Career is not an easy task. Thankfully Tim Fitzpatrick explains the best way to accomplish this for the success of your company.

We talk about maintaining the career you want to keep today.

Listening to Tim, will help you make good business a second nature to you.

We also cover the role of choosing what to focus on and how to go about focusing on that task to achieve greatness.

What will you learn? 

1. Forming relationships with customers.
2. Offer different services.
3. See things as a long term thing.
4. Provide services for people looking for that.

Be sure to follow Tim online on LinkedIn. The book for this episode is Essentialism.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Crafting a life you love by using relationship marketing is very hard. Today we have Annelise Worn on to explain how - she explains more of the most rewarding (and valuable) components of building a successful business.

We talk about personal vs business life, and how to successfully balance the two.

If you listen to Annelise, you'll find some important aspects and qualities you can easily integrate in your own business. Success is on the way! 

We also cover the role of family, struggle, and family life and how to please a client with rewards.

What will you learn? 

1. A better approach for gaining clients.
2. Losing clients isn't the worst thing.
3. How to balance your attention.
4. The importance of Digital Marketing.

Be sure to follow Annelise online at Website, LinkedIn, Instagram, Tradiewives and her Facebook Page.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Running a rapidly growing startup is hard. That's why we have Matt Gillis on - he explains two of the most rewarding (and valuable) components of building a successful business.

We talk about what the day to day is like for someone like him, who's integrated teams of over 200+ globally, grown, and sold businesses. Having the right people around you is so critical!

If you can nail just a couple of the key aspects of Matt's philosophy, you'll find that the rest works itself out. You'll find a way to be successful if you've got the right team. 

We also cover the role of mentors, comfort zones, sleep, dealing with the inevitable hardships of building a business, and growing constantly from that bumpy ride.

What will you learn? 

1. The BEST way to get experience as an entrepreneur
2. How to evaluate all the opportunities that come to you as an entrepreneur so you know the best ones to go after
3. Where to put your attention day-to-day as the CEO of a rapidly growing startup
4. How to get A-players to WANT to work for your company.

Be sure to follow Matt online at Clean.io, LinkedIn, and the Clean.io Facebook Page. While you're at it, you can check out the book recommendation from this episode, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

If you're like us, you've probably found that most things you do in business bleed over into your personal life. Challenges, lessons, goals, and more. 

Today, we're talking about the importance of a clearly defined "north star" - what's your big goal that you can focus everything around?

We've seen this in so many companies now: too many missions, too many goals. In the end, you can't get things done, and when you do, it's not done as well as it could be if you had a singular mission.

It's not uncommon to work hard, for a long time, to get the opportunities you're looking for. Very quickly, however, the tables turn and you now have to be the one saying no, and turning down an opportunity.

Some of the big takeaways of this episode are here: 

1. "If I say no to this, there is something else around the corner"
2. Be very intentional in how you build your business by being selective of opportunities you accept
3. Reduce the number of things you're doing so you can do fewer things better and work on projects you really want to

We spoke today of the book Essentialism, which is very relevant to this discussion. Here's a link.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Brice is launching a brand new business!

Having done this once before, he's sharing what's different the second time around having the skills and experience of running a successful business now.

Hearing him talk about his strategy as he built this business was fascinating and he really goes into the details for us!

Some of the big takeaways of this episode are here: 

1. Why service-based businesses are great for cash flow, and how to use that to build larger businesses that you can sell.
2. How to find the right partner to start a new business
3. What to focus on if you want to launch a new business the right way

The business will be officially launched in the next couple weeks, if you want to hear about it when it happens then you can use the link below to stay informed in the BIOP Facebook group! We're in there answering questions so say hi!

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Anne Stefanyk is the CEO and founder of Kanopi studios, which she started in 2013. The company is totally remote, building beautiful websites for clients looking to make a positive impact on the world.

Anne goes over the anatomy of what makes an effective website, and her philosophy about making one that lasts (you need to keep working on it!). She also walks us through some of the awesome apps that her team uses to maintain a positive digital work environment and overcome Zoom fatigue.

There's a lot of good stuff here. Some topics we go into include: 

1. How to make a great website by putting users' needs first
2. Finding clarity in continuous conversation with clients
3. Cultivating a remote work culture with the help of apps
4. Some of Anne's journey building an online business

Be sure to follow Anne online at Kanopi.com, LinkedIn, Twitter, or email [email protected]

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

This is really an episode about communication. If you're not keeping in touch with your clients beyond the raw data reporting, how can they know that you really care about them? Often, making sure they know you care is going to be more valuable than any number.

So today, we're talking about how to be clear, effective, honest, and proactive with clients in a way that will have them trust you, respecting you, and continuing to work with you because they value you.

Some of the big takeaways of this episode are here: 

1. The first month is important. Make enough calls that they know you're responsive and you're getting a clear idea of what metrics/goals matter to them.  
2. Sometimes results might be less important than just knowing that someone cares about the account.
3. Set clear expectations of what the next X days will look like. "Under-promise and over-deliver"
4. Be good at delivering the actual numbers. Accurate reporting is so important!

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

It's easy to get caught up in tasks, messages, and the day to day routine of running your business. It's important to remember to make time for actual, high-level thinking! This is where you can really strategize about your company (and life) as a whole.

How is it running?

Where is it going?

Do I like my clients?

How should I be spending my time?

Some of the most important decisions, insights, and realizations are known to take place when you actually take a step back and go deep.

Some key notes from this episode are here: 

1. Schedule yourself thinking time and then protect that time
2. Thinking deeply and broadly allows you to build with intention
3. Setting up recurring questions for yourself can aid the process
4. Utilize your project management software for reminders and as a thinking aid

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website