Building It Online Podcast

In this episode, we interview Jonathon Hensely. Jonathon is the CEO and Co-founder of Emerge, a digital product consultancy. He shares his background with us as well as a vast amount of knowledge on how to setup a business with strategy and digital products.

Some of the big takeaways of this episode are here: 

1. Jonathon explains the importance of building a strategy first. More important than the idea is the insight into the problem you are solving.
2. Alignment is the most important leadership skill. Jonathon goes in depth on alignment and how he views it in four levels.
3. What is empathy mapping, and is it important?

Be sure to follow Jonathon online at Emerge, LinkedIn

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Businesses face change. Those that can adapt, succeed. Those that cannot oftentimes fail. 

Brice and Mike discuss the effects of large change in business and specifically relate it to Apple's iOS14 update and the detrimental effect on Facebook ads. 

Some of the big takeaways of this episode are here: 

1. iOS14 provides users with more privacy by giving them the option to opt-in or out of being tracked, which will change the way advertising technology works.
2. Larger companies are less worried about these changes than companies who are solely dependent on Facebook ads.
3. Platform diversity is becoming increasingly important due to the frequently changing nature of the industry.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Is it more stressful to start a company by bootstrapping or venture funding? In this episode, we interview Joseph Fung, founder of five different companies. Joseph shares his experience and highlights the pros and cons of bootstrapping vs. venture funding. 

Some of the big takeaways of this episode are here: 

1. Joseph explains from his experience the difference in point of view of the consequences of using other people's money in a venture backed company and how the influence from other investors affects your decisions versus starting up a bootstrapped company.
2. A venture backed company faces different stressors than a bootstrap. it's more difficult for a bootstrapped company to fail significantly whereas when venture backed companies start to fail, they tend to fail very quickly.
3. Is starting up a VC backed company something that someone new to business can do, or do you need experience with previous startup companies?
4. What is a B Corp, and can they help make the world a better place?

Be sure to follow Joseph online at Joseph Fung, LinkedIn, Kiite Facebook, Twitter

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Today we are joined by Jeroen Corthout, co-founder of Salesflare, a small business CRM. Jeroen walks us through the origin of this software and how he was able to turn it into a business.

Some of the big takeaways of this episode are here: 

1. Jeroen explains how he was frustrated with the limitations of available CRM's and how he became involved with creating a new one.
2. A.I. and automation are becoming useful features of CRM's.
3. Getting sufficient sleep and planning for the day cannot be understated when trying to grow a business.

Be sure to follow Jeroen online at Salesflare, LinkedIn, Facebook, Twitter

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

In this episode, we interview Dan Englander, Founder and CEO of Sales Schema, a sales agency focused on helping marketing agencies. Dan tells us a bit about his background and shares his story on how he came to start his company.

Some of the big takeaways of this episode are here: 

1. Dan explains how he was able to stair-step his way into transitioning out of the 9-5 routine into starting and running his own company.
2. Hear how Dan helps agencies get results by highlighting their commonalities with decision makers they are targeting rather than simply trying to sell the agency.
3. The future of digital agencies will likely include more outsourcing as opposed to having everything done by in-house employees.

Be sure to follow Dan Englander online at Linkedin, Facebook, Sales Schema website

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

It's a new year and the world of online business is transitioning. Brice and Mike discuss some of their predictions for the new year and the changes they may bring to the online business world. 

Some of the big takeaways of this episode are here: 

1. Brice and Mike offer predictions for the changing data world
2. How will privacy changes impact marketing and analytics?
3. Reevaluating psychological triggers and your avatar
4. What is Starlink, and will it provide internet for the rest of the world? 

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Major Impact Media

Mike @ Outside ROI - Facebook, Outside ROI

How do you plan for a whole new year? This episode is about the big principles in new year planning as well as some specific, technical bits of how it's organized and executed.

So if you want to know how and why we take out the dedicated time to map these things out, strategize, and review/refine the vision - take note!

Some of the big takeaways of this episode are here: 

1. The new year's plan should start with a conscious review of the last year.
2. Get into the strategic role where you are guiding the business rather than just letting the business take you where it may.
3. What makes a good goal, how to make good goals, and how to execute on them as an individual and a business.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

At the end of the year here, we're talking about what's changed for business and what's to come. It would appear to be what everyone expected, but accelerated. Namely, an explosion of opportunity in freelance work.

So - what's necessary to make a living freelancing? Why's it so great that even big corporations are taking advantage of a more freelance model? All this, and other thoughts on what the future holds for business owners/freelance workers.

Some of the big takeaways of this episode are: 

1. Freelance isn't just the opportunity of employment, it's also the opportunity of having something to sell, thanks to the internet.
2. You can bet on freelance work expanding as we grow more online and interconnected.
3. Keep an eye out for opportunity everywhere. A single innovation or event can create entirely new industries.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

How can you build an ethical company right from the start, and let an examined philosophy affect everything you do? Today we're talking about how you can run a business for something more than just profit.

Obviously if you don't have money you don't have a business, but how we can really provide value to the world, beginning with our employees, is what's going to matter in the end.

Some of our favorite topics in this one include: 

1. When to make the more expensive decision 
2. How to think and act more ethically in general
3. What kinds of decisions can we make on our employees behalf that they may never be aware of, but will benefit from regardless?

Today we talked a bit about the value of philosophy and stoicism. A couple places to start include Meditations by Marcus Aurelius or this great audio series The Tao of Seneca.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

Every businessperson knows the importance of content marketing strategies. Without them, your business will not be able to be as effective as it could be. 

Veronica Sagastume has been doing this for a long time so today we are lucky enough to take a slice of knowledge from her.

From CFO to Content Marketing Strategist Veronica talks about her home life along with her beginnings and how she got to where she's at today.

What will you learn in this episode? 

1. The process of trial and error in marketing.
2. The importance of meeting online vs in person.
3. How to organize in a way that makes you productive
4. How to relay to people to see you as a problem solver to the problem they have.

The Book mentioned in this episode is called "Atomic Habbits" and "Blue Ocean Shift".

Be sure to follow Veronica on Facebook, Linkedin, look at her Website, and her Twitter.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website