In this episode, we interview Jonathon Hensely. Jonathon is the CEO and Co-founder of Emerge, a digital product consultancy. He shares his background with us as well as a vast amount of knowledge on how to setup a business with strategy and digital products.

Some of the big takeaways of this episode are here: 

1. Jonathon explains the importance of building a strategy first. More important than the idea is the insight into the problem you are solving.
2. Alignment is the most important leadership skill. Jonathon goes in depth on alignment and how he views it in four levels.
3. What is empathy mapping, and is it important?

Be sure to follow Jonathon online at Emerge, LinkedIn

Have questions? 

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Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website