Building It Online Podcast

Brice & Mike break down their approach to platform-agnostic marketing, despite being heavy Google and Facebook advertisers themselves.

They explain that "the platform" is a vehicle to get your message to people so that it reaches the correct audience in as simple a version as possible. 

The value here is in an advertiser's ability to convert money into customers through marketing techniques and human psychology. Knowing how to find an audience and speak to them effectively will continue serving you for years to come, regardless of what platform you're advertising on. 

Here are some of the key takeaways: 

1. Learning marketing fundamentally as well as the psychology behind it and the audience you're targeting will help expand your message across platforms
2. Marketing is one profession you can expect to see persist in the future
3. Understand the psychological triggers that your ad is aiming to touch on
4. Most of your work should be audience/market research, not on button-pushing
5. Start from a place of understanding your customer and build your entire structure around a deep awareness of their needs.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

You may have noticed that checking email throughout the day is a surefire way to disrupt deep focus and divide attention. Not to mention these emails are frequently reactive, low-value work. 

Claire Giovino has built a unique solution to this problem, and named it InboxDone. 

In this business, you get a dedicated inbox manager that act as your personal email secretary. Her team of inbox managers currently manage 3000+ emails a day!

In this episode, Claire walks us through her business lifecycle as she went from managing inboxes herself to hiring a team around the world to replicate the process. She also paints a picture of how having a well-managed inbox can save time, money, and sanity.  

Some big takeaways of this episode are:

1. Proposing a solution for every question you ask in your organization as a framework for quick, effective communication
2. Having your inbox managed gives you back around 13 hrs of your week (for most business owners)
3. Our decision making power is limited - not to be wasted on mundane, tedious email
4. Not checking email oftentimes improves sales for businesses

Be sure to follow Claire online at InboxDone.com, or on Linkedin. Or, book a call with Claire at InboxDone.com/Discovery

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:
Brice @ Major Impact Media - Facebook, Website
Mike @ Outside ROI - Facebook, Website

Dominic Wells is a Content Website Investor.

When Dominic and Mike first spoke, Mike had no idea what a Content Website Investor was. 

After years of teaching English in Taiwan, Dominic realized that he did not want to leave the country, but also did not want to teach English forever. He decided to try his hand at making money online through affiliate marketing websites. 

Dominic quickly realized that the industry was selling a sub-par product and needed something better. Those websites led to his first real business: Human Proof Designs, which builds high-quality done-for-you affiliate websites.

After he started helping people with their starter sites, he opened up more services and built a team of more than 300 contractors to help people with a wide variety of their online business needs.

He then started Onfolio, his current company. 

Onfolio helps people buy a business, or a portfolio of businesses, as an investment. They then run the business for you, benefiting from the growth of each one that you own. Sort of like investing in online real estate, except your "house" in this case is a company.

Some of the big takeaways of this episode are: 

1. "We overestimate the value of a year and underestimate the value of 10"
2. Investing in businesses aren't as secure as real estate, but they're oftentimes cheaper with higher gains
3. Remote work is good for finding talented people since you aren't limited to local talent
4. Don't give up on a website too early. Getting from the bottom of page one on Google to the top can mean everything in terms of traffic.

Be sure to follow Dominic online at his website Onfolio.co, his LinkedIn profile, or email him directly at [email protected].

You can also check out his old company Humanproofdesigns.com, here.

Have questions?

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:
Brice @ Major Impact Media - Facebook, Website
Mike @ Outside ROI - Facebook, Website

You might know Mike Michalowicz from one of his books like Profit First, Clockwork, or The Pumpkin Plan.

Mike never dreamed of being an entrepreneur. But when he couldn't get a good job after college he started his own business and fell in love with the process.

Before 35 he had built and sold two multimillion dollar businesses.

But on his third business he got too cocky and lost everything!

(except his family... thank God!)

Mike went back to the drawing board to really understand the fundamentals of entrepreneurship and growing a successful business. 

Everything he has learned over decades of growing multiple companies has lead him to becoming a best selling author creating impactful books about simple, effective processes for getting consistent results.

Today Mike spends his days running multiple businesses that focus around helping entrepreneurs find success in today's constantly evolving environment. 

Mike is truly a master of his craft and dropped a ton of wisdom in this interview for you. 

Here are some of the gold nuggets waiting you on this episode:

1. Shifting your mindset from "operator" to "shareholder" so you make a more significant impact. 
2. Scheduling a 4-week vacation NOW to force you to build systems so your business can operate without you.
3. What to look for in new hires and what to avoid when building your team
4. How to avoid overwhelm by breaking down priorities
5. When is the right point to transition from the operator to the owner of your business. 

Be sure to follow Mike online at mikemichalowicz.com, Linkedin, and Facebook.

And be sure to grab Mike's newest book Fix this Next on Amazon here.

Got questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:
Brice @ Major Impact Media - Facebook, Website
Mike @ Outside ROI - Facebook, Website

In this episode, Mike hosts Joe Trodden from Mindset Experts.

After going to law school, Joe was tired of the mundane routine happening day after day and decided that he wanted to be involved in something that created massive change. 

He decided that the psychology driving people to do things was the way forward. 

Today, he owns Mindset Experts and works with companies that are past the startup stage and looking to shift their mindset and scale their company. This takes big change and big adjustments within their company and is where Joe thrives. 

Some of the big takeaways of this episode include the following: 

• Taking the wrong path will often lead you to the right path
• Your mindset will change a few times throughout your entrepreneurial journey
• Each person operates very differently & has unique skills/triggers
• How Myers Briggs fits into your business and when
• How having a vision is great, but creating the steps to get there is better

Be sure to follow Joe online at josephtrodden.com or on LinkedIn.

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:
Brice @ Major Impact Media - Facebook, Website
Mike @ Outside ROI - Facebook, Website

Christian Martin has gone through the ups and downs of entrepreneurship just like everyone else. After trying over 30 different business models he finally found the one that worked for him.

Today he is the Owner and CEO at DigitalNomad.com, a multi-million dollar training company that teaches students how to gain the skills they need to Work from Anywhere.

Christian is a wicked smart guy and he was kind enough to share with us how he went from bouncing between business ideas to scaling up to doing millions in revenue.

Some of the big takeaways of this episode
- The one question that Christian asked himself to find his ideal customer
- The non-marketing skills he learned to increase conversion rates
- How he built a webinar that runs on autopilot and sells while he's sleeping
- What the future of the information product industry looks like

Be sure to follow Christian online at digitalnomad.com

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:
Brice @ Major Impact Media - Facebook, Website
Mike @ Outside ROI - Facebook, Website

Jeremy Harbour has had an incredible career buying and selling businesses over 100 businesses and taking a few public.

While most entrepreneurs our out there creating new start ups and running the marathon to get their business from zero to one, Jeremy figured out that he can show up for the last 10 minutes of the race, buy the business from the owner and still get the same trophy at the finish line (the big check at the end).

In this episode Jeremy gives us some amazing insight into the world of mergers and acquisitions and how you can reposition yourself as a shareholder of a company to create real wealth without getting stuck in the day-to-day operations of running a business.

He shares insights with us on:
- How to shift from a "business owner value" mindset to a "shareholder mindset"
- What the day-to-day life of a shareholder looks like (without being stuck in the operations of the business)
- What are the qualifications you should be looking for when buying your first business
- How to transition from business owner to investor/shareholder

There is a ton of takeaways to really open your mind about what's possible when you start to think different about creating wealth and freedom from businesses.

Be sure to follow Jeremy Harbour online:
Habour Club Events
Habour Club USA
Twitter
YouTube

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:
Brice @ Major Impact Media - Facebook, Website
Mike @ Outside ROI - Facebook, Website

On this podcast, we talk a lot about paid advertising but not much about the organic side of social media. 

That is specifically why we brought in Kayla from Goldenbird Marketing. Her bread and butter is Organic Social Media Marketing.  

Kayla started freelancing with some small accounts she connected with at a local gym after attending Social Media Club Los Angeles. Quickly thereafter, she landed an account with Papa Johns & some other big names. 

In this episode, she explains how she made the jump from moonlighting into full-time working for her business. 

Kayla also breaks down so many incredible points in our conversation, including the following: 

1. How working from home affects your mentality
2. Why she started her second company, Glazed Skincare
3. How she stays up to date with the latest trends and technology
4. Learn her daily routine as a business owner and as a social media manager
5. Where new companies should start with organic social media
6. The quality of images that you need for great social media posts

Connect with Goldenbird Marketing on their website, Facebook, Twitter or Instagram.

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:
Brice @ Major Impact Media - Facebook, Website
Mike @ Outside ROI - Facebook, Website

Coronavirus. 

Are you sick of hearing about it yet? 

We are. Yet, it unfortunately sounds like it's going to be around for a little while. 

Brice and Mike believe that anytime there is chaos in the world, there is a tremendous amount of opportunity for entrepreneurs. 

This opportunity is not the slimy, price gouging that some people are doing. It's more centered around the change the people are going through in their lives with remote work, and what their needs are in setting all of this up. 

In this episode, you'll hear about: 

1. Which businesses we work with that are thriving and which are failing, and why
2. How some businesses we work with are adapting to stay afloat
3. What you can do to stay afloat if you're building your business online 
4. How you can maximize the goodwill of your future customers today
5. What business should double-down on ads while they're cheap (right now)
6. And tons more! 

Get inside info in the Building It Online Facebook group and let us know any questions you have.

Connect with Brice and Mike here:
Brice @ Major Impact Media - Facebook, Website
Mike @ Outside ROI - Facebook, Website

Leon Hendrix is an entrepreneur from Germany who was able to build and sell an Amazon FBA business.

He got started with Amazon FBA looking for the freedom that comes with running an online business and sold it a short 18 months after his first online sale.

In this episode, you'll discover:

1. How you can learn everything you need for free from online resources
2. The kind of capital you need to build an Amazon FBA business
3. What the real margins of an ecommerce business
4. The personal development journey that comes with building and selling an online business
5. How to spot the fakes if your looking for a mentor or coach

And a bunch more.

BE SURE to check out Leon's hilarious YouTube channel here and connect with him there.

Join the Building It Online Facebook group and let us know what questions you have.

Connect with Brice and Mike here:
Brice @ Major Impact Media - Facebook, Website
Mike @ Outside ROI - Facebook, Website