Building It Online Podcast

Kelly Glover is a high-energy entrepreneur that started her own talent booking agency with one client and a great work ethic. 

She started a remote-company booking talent for podcasts who now has clients across the world. 

In this episode, you'll hear how Kelly took the courage to start her own talent agency after years of building 6-figure podcasts for some of the biggest names in the industry. 

Some of the topics covered can be seen here: 

1. The thought process she had when leaving her job to start Talent Squad
2. How she got her first client
3. How she manages a remote team
4. How to structure your company to fit YOU
5. Scaling, and how it's not for everyone
6. Important tips on how to maximize your efficiency as a new business owner

If you're an expert in your field and thinking about starting a company, then you'll love this episode.

Connect with Kelly Glover from Talent Squad on her Facebook page, her Instagram or on her website.

Join the Building It Online Facebook group and let us know what questions you have.

Connect with Brice and Mike here:
Brice @ Major Impact Media - Facebook, Website
Mike @ Outside ROI - Facebook, Website

Have you ever thought about crowdfunding to validate your idea? 

Erik and 2 of his friends did just that, not once, but three times within their company. 

He is one of 3 co-founders at Redshift Sports, which provides innovative cycling products to amateur and competitive athletes. 

Erik's background in mechanical engineering, prior work history & travel set him up perfectly for business ownership. 

He started with very clear expectations that, like most entrepreneurs, did not take him exactly where he thought they would. In this interview, he explains how he shifted his views & strategy to refocus on Redshift. 

Redshift now has offices on the east and west coast of the United States and delivers high-quality products all over the world. 

Erik breaks down so many incredible points in our conversation, including the following: 

1. Why not being an expert in your business can be beneficial
2. Transitioning from one company to another
3. Starting a company during a recession
4. How finding land mines (like real land mines) prepared Erik for Redshift
5. How data is the most valuable asset from any advertising campaign
6. How PR is the best marketing, but difficult to obtain
7. How having an online-first mentality worked for Redshift 

Connect with Redshift Sports on their website, Facebook, YouTube, Twitter or Instagram.

Join the Building It Online Facebook group and let us know what questions you have.

Connect with Brice and Mike here:
Brice @ Major Impact Media - Facebook, Website
Mike @ Outside ROI - Facebook, Website

Today we interview Suzanne Siemens, the co-founder of Lunapads. 

Suzanne a trained CPA and graduate from the Sauder School of Business. 

In 2000, she left her corporate career to join forces with Madeleine Shaw to co-found Lunapads, a socially innovative company that specializes in manufacturing healthy and sustainable alternatives to disposable feminine hygiene products and selling them online at lunapasds.com since 1998! In 2017, Suzanne and Madeleine received Ernst & Young's Entrepreneur of the Year Award for Social Entrepreneurship for their business success and leadership in providing menstrual products to girls and women globally and locally.

She has a very unique story in that Lunapads was founded at the same time the Internet began to take off. She was not able to simply "Google it" when she came across questions about her business like all of us can do today. 

As the Internet grew in popularity, it saved her company. Selling B2C on the Internet became much more profitable than selling B2B to retailers.

Today Lunapads is a global ecommerce company, supporting people across the world that has a wealth of knowledge from their 20-year business history. 

In this episode you will hear the following: 

1. How small companies sold products before the Internet
2. How one company pivoted TO the Internet
3. Why having extra capital is crucial to running a company
4. The importance of knowing your specific target customer
5. Why you should always listen to your outliers
6. What advertising platforms work best for Lunapads
7. Why you should claim (or reclaim) your brand on Amazon

Suzanne gives us so much knowledge, it's hard to pick it all up at one time. You will for sure leave with a better understanding of business and how to sustain & adapt to an ever-changing world.

Visit Lunapads on their website, Facebook, Instagram, Twitter, Pinterest

Contact Brice & Mike here:
Major Impact Media (Brice) - Facebook, Website
Outside ROI (Mike) - Facebook, Website

If you have ever run or are worked inside a service based business you know what kind of madness can happen inside.

The constant work hustle of managing you business the service you provide for clients can keep you running in circles if you don't structure it correctly.

In today's interview we got to sit down with Tommy Joiner, an entrepreneur who was able to sell his service based business (what an accomplishment!).

Tommy breaks down some of his biggest lessons on the road to selling his business like:

1. Why it's insanely valuable to learn how to sell first 
2. The value of recurring revenue in your business
3. A framework for what it takes to sell a service based business based on what investors are looking for.

If you've ever thought about selling a business, or if you run a service based business this episode is full of gold nuggets.

Tommy is big on social media so you can connect with him on Facebook or Instagram.

Connect with Brice and Mike here:
Brice @ Major Impact Media - Facebook, Website
Mike @ Outside ROI - Facebook, Website

Today we have an incredible interview for you!

Mercer is one of the most sought after measurement marketing experts today.

And it's been quite the journey to become one of the top experts out there.

In this interview Mercer shares with us how he learned to listen to the market to be able to grow his business to where it is today.

You'll also learn:

1. How to listen to the market to get validation and find out if your business is getting a high five or a slap in the face
2. How Mercer expanded his income from service based "done-for-you" agency to an information publisher using a system of positive constraints 
3. A framework to understand what numbers you need to know in order to grow your business
4. How to become comfortable with the most important metrics in your business

You can get the freebies that Mercer is giving out to listeners here:
http://measurementmarketing.io/builditonline

Contact Mercer at his website here.

Contact Brice & Mike here:
Major Impact Media (Brice) - Facebook, Website
Outside ROI (Mike) - Facebook, Website

Should you spend your time working on the execution of tasks in your company, or hire someone to do it for you?

Answering this is difficult!

As with everything, it depends on a few things that we discuss in this episode.

We use basic framework to get 90% of the answer to this question and then use the overall feeling to finalize that answer. 

A few things we consider in this episode to determine if you should do the work or hire it out in this episode are:

1. What is the cost of hiring it out? 
2. Does it cost more or less what you can earn in an hour?
3. Do you need to understand the work involved in doing it yourself? 
4. Can you easily explain to someone else how to do it? 
5. Is there something else that you can outsource for cheaper? 

With this framework you will be able to make your time more efficient and more valuable so you can focus on the real work that levels up your business. 

Contact Brice & Mike here:
Major Impact Media (Brice) - Facebook, Website
Outside ROI (Mike) - Facebook, Website

Hiring is hard. Hiring a marketing agency is even harder.

The partnership that you form when hiring someone (or some team) to manage all of your public-facing advertisements is VERY IMPORTANT. You must make sure that the expectations you set are accurate & specific.

Brice and Mike have both worked with clients that were perfect matches, as well as those that were not. It's much better for all parties involved to learn whether or not the partnership will be a good fit before signing an agreement together. 

Some of the items we discuss in this episode are: 

1. How to find someone with experience with your specific needs so that you make the right hire
2. Making sure you end up with the right person working on your business and not a newbie at an agency
3. Creating a shared vision of where your agency relationship is taking your business
4. Why it's SO IMPORTANT that you own your data and all the work you and your agency do together
5. Creating crystal-clear expectations to make sure your agency relationship is a smooth sailing experience
6. What role you the business owner plays in the relationship between you and your agency

By the end of the episode you will know what to expect when hiring a agency for your business and how to make sure you find a great agency to work with (not a crappy one!)

Take what we pack into this episode and make it your own to eliminate some headaches in your future. 

Contact Brice & Mike here:
Major Impact Media (Brice) - Facebook, Website
Outside ROI (Mike) - Facebook, Website

A New Year is among us and we could not be more excited! 

This is the time to reflect on your accomplishments from the last year, as well as set new goals to push you forward in the year to come! 

In this episode, you will learn the following: 

1. What we do at the end of one year to reflect on our goals and accomplishments
2. Financial tasks that every business owner needs to make sure they complete before a certain date
3. How to organize this process so that it gets more efficient every year
4. How to make great goals that stretch you and grow your business!

By the end of this episode you will have the roadmap that Brice & Mike use so that you can take it and make it your own in your business. 

Contact Brice & Mike here:
Major Impact Media (Brice) - Facebook, Website
Outside ROI (Mike) - Facebook, Website

If you're a business owner you've got to be outgoing, right? 

Or if you're even thinking about networking, then you must be an extrovert, right? 

FALSE! 

Both Brice and Mike consider themselves introverts yet still have found ways to harness the value of networking events in growing their businesses. 

If you're like most of the world and completely freeze up at the very thought of talking with strangers in a crowded room, then listen in. This episode will tell you some of the best tips that we've come across in to maximize the value of networking while minimizing the toll it takes on your stress level. 

We'll share some personal stories about networking events that we've been to, as well as how our small efforts quickly began compounding on themselves to eliminate the fear of attending these events at all. 

In today's episode you'll hear the following: 

• What to do at your first networking event
• How to figure out and set realistic goals for yourself when at events
• When to quit a networking event
• The step-by-step processes that we used in attending networking events

Our goal in this episode is that you will learn a few tips and then feel less intimidated when attending networking events in 2020! 

Connect with Brice & Mike here:
Major Impact Media - Facebook, Website
Outside ROI - Facebook, Website

If you do work on a computer, ever in your business, then this episode will help you. 

Here Brice & Mike share 7 online efficiency secrets and explain how reducing even 1 or 2 clicks each day can speed up your day and make you more productive. 

They also discuss the long-term benefits of investing your time into automation platforms to take "future work" away from you, freeing up time for you to do other, more important tasks. 

The 7 tips discussed are here: 

1. Optimize your browser with bookmarks
2. Use different profiles for different things
3. Get browser extensions to speed up or stop pages from loading for CPU speed
4. Procrastinate constructively
5. Eliminate notifications
6. Use Zapier to automate all routine online tasks that you have
7. Sync your phone and your computer

Our goal in this episode is to give you the best tips that we've found to reduce our repetitive workload and increase the efficiency that we have running our businesses. 

See all the links mentioned in the show below: 

1. An interview with the CEO of Zapier
2. How to sync Google devices
3. How to sync Apple devices
4. How to sync Microsoft devices
5. Learn Google Sheets

Contact Brice & Mike here:
Major Impact Media (Brice) - Facebook, Website
Outside ROI (Mike) - Facebook, Website