Building It Online Podcast

Calvin Aldren is the co-founder of Phoenix SEO Lab, a client based SEO company that services over 46 clients to date.

Coming from a background in sales, Calvin and his partner Austin were able to learn SEO in their own time, get started, and grow that into the successful marketing agency they run today.

In this episode we talk about:

• How you have access to everything you need to get started from a smart phone and a computer and why starting is the name of the game
• Why sales is the most important aspect of your start up
• How having a partner can help you grow your business 5x faster
• They types of value you can create for your clients that will help keep them around and make them stay with you longer

Get in touch with Calvin at phoenixseolab.com.

Contact Brice online at majorimpactmedia.com.

Get in touch with Mike on Facebook or online at outsideroi.co.

Getting your business to $10,000 per month in revenue is a huge milestone for any entrepreneur.

It takes a lot of work to get there, but once you get your business five-figure per month you have a lot of traction to take your business to the next level.

In this episode, Mike & Brice share their experience growing their online businesses past this huge milestone and talk about some of their biggest lessons along that path.

Check out this episode to find out what you can take away to get your own business to five figures per month.

Contact Brice & Mike here:
Major Impact Media (Brice) - Facebook, Website
Outside ROI (Mike) - Facebook, Website

How important is timing when launching a new company?

It used to be that everyone said, "Location, location, location." However, it's now entirely possible for a business to add & remove locations without any interruption to its day-to-day workflow.

Combine that with the importance of disrupting existing markets, and it could be possible that timing is now more important than the location of some businesses.

This episode showcases the importance of timing with Toni Desrosiers, the founder of Abeego and the inventor of beeswax food wrap. While rapidly gaining popularity today, there was no conversation around beeswax food wrap 10 years ago when it was invented. This created a handful of struggles for the company, a lot of which are discussed here. 

In 2008 there was a global recession & almost no conversation surrounding the effect of plastic trashing our environment. Despite the struggles, and motivated with a desire to KEEP FOOD ALIVE, Toni set out with a desire to change the industry. A little under a decade after starting, she is doing just that. 

Hear Toni's story that starts with a lemonade stands & a simple lawn care service and continues today with a global beeswax food brand that is changing the impact of food waste, extending the life of your food, and consequently disrupting the plastics industry. 

In today's episode we'll cover a variety of topics, including the following: 

• The importance of timing when inventing a new product
• Starting a company with just one credit card
• Operating  a business during a recession
• Trend watching and how it can give you hope
• How having the right mentors changes everything
• The stress of laying off your staff at Christmas time
• Misconceptions faced at launch and how to overcome them

Our goal in this episode is that you will hear about Toni's experience & expertise and find motivation, research your industry, and push through some of the more difficult times that you're sure to face along your entrepreneurship journey.

Show notes:
Toni's favorite book is Start With Why by Simon Sinek.

Connect with Toni Desrosiers & Abeego here:
Abeego - Website, Instagram, Facebook

Connect with Brice & Mike here:
Major Impact Media - Facebook, Website
Outside ROI - Facebook, Website

When you begin running an online business, all you need to know for finances is that you're earning more money than you're spending, right? 

Maybe to start, but not to grow...

Both Brice & Mike used to think this as well but quickly realized that having a more complete understanding of these 5 critical business metrics gives you a lot of power and stability in how your business operates. 

In this episode, Brice & Mike will cover the following: 

1. The concept of saving more vs. spending more
2. How important is profitability
3. What is revenue
4. Expenses & liabilities
5. Cash flow
6. Customer lifetime value
7. Tracking metrics for maximum use

Our goal in this episode is to give you a head start on starting your online business, but accurately tracking 5 key metrics that will enable your business to run longer and more stable than some of your competitors. 

Contact Brice & Mike here:
Major Impact Media (Brice) - Facebook, Website
Outside ROI (Mike) - Facebook, Website

Hiring is one of the simplest parts running any business....right? 

NOT A CHANCE! 

Hiring and management are without a doubt, two of the hardest things you will try and do in any business. 

It gets even more complicated when you take out the human element with a virtual workforce.

Our interview guest today is Mads Singers, a management expert, and consultant for online business owners. He currently runs three businesses and has been studying management since he was 18 years old. 

Today he will share with us, how he appropriately manages and maximizes the efficiency of his staff. 

His consulting work entails coaching people in large organizations such as Shell and Coca-Cola how to be more effective managers in order to scale their businesses to new levels. 

He talks through the following topics, bringing years of insight and training behind each of them: 

• Recruiting the right people
• Building a framework for connecting with your team
• Scaling your business with the right people
• The #1 skill you can learn to help you grow your business to new heights 
• The importance of having something profitable to start with
• The 10/10/10 method
• The maximum number of people that you should be managing at any given time
• And how to actually start working ON your business instead of IN it

Our goal in this episode is to share expertise around one of the hardest business skills to master -- that of human psychology and management -- so that you can work more efficiently and grow.

Find the Mads Singers here:
Mads Singers - Website, Facebook, Twitter

Contact Brice & Mike here:
Major Impact Media - Facebook, Website
Outside ROI - Facebook, Website

Today we go deep into the marketing side of things. 

In this episode, we dive into various marketing channels that Brice & Mike have used in their prior work experience and will explain how they implemented those channels for their clients across the world.  

First and foremost, it's important to understand that no two businesses are the same, and therefore no two businesses will use the marketing channels discussed here the same. We often say that it's important for each company to fall in love with a few different marketing channels that work for its needs. 

Within each of the channels that we talk about, we make some observations about each platform that are important to keep in mind as you test them. 

In this episode you will learn the difference between the following: 

• Dynamic vs. static flows
• Interruption marketing vs. intent-based marketing
• Terms such as ROI, conversion rate, etc. 
• A little about Facebook ads
• A little about Google ads
• A little about email marketing
• A little about print ads
• And much, much more

Our goal in this episode is to explain the general use of various marketing channels to bring some clarity to a very overwhelming issue in running a business. 

Contact Brice & Mike here:
Major Impact Media (Brice) - Facebook, Website
Outside ROI (Mike) - Facebook, Website

Almost no businesses "just appear overnight" and most have a significant back story about how they got where they are today.

Larissa Miller, the founder of PI Yoga Pants, has just that type of story.

She had the idea to make a pair of more comfortable yoga pants in 2016 while traveling through Bali. The following day she found a seamstress through a conversation with a taxi driver, and has since dedicated 100% of herself to turning that idea into a global clothing brand that makes comfortable clothing for women of all shapes and sizes.

In this interview she discusses the experiences that she's had on her journey to turn a $500 investment into a 4,000 piece quarterly order by having a vision appropriately following that vision as the business grows.  

As if that wasn't enough, she also donates a percentage of all her orders to Set Turtle conservation and donates her time restoring the reef while she's there. 

In this episode you'll hear some of the mindset shifts that you must make as a growing entrepreneur in order to transition from your "cool idea" to a profitable, global brand.  

We'll cover the following as you listen: 

• Where the idea of PI Yoga Pants began
• How setting a goal, and dedicating 100% of yourself to a project
• The fears that most new business owners have when first starting
• The power of simple conversations and connections

Our goal in this episode is to explain the back story behind PI Yoga Pants to give you inspiration in your own business.  

Find PI Yoga Pants here:
PI Yoga Pants - Website, Instagram, Facebook
Get 15% off your order with code: BUILDINGITONLINE

Contact Brice & Mike here:
Major Impact Media - Facebook, Website
Outside ROI - Facebook, Website

So, you have a great idea...

Step #1 is to buy a domain, claim your Facebook page, copyright your business name, buckle down to develop the project, and then change your idea two weeks later when a better version of it comes to mind, right?

WRONG!

So many people with have incredible ideas follow this model and never get past the first phase of building them since they don't truly commit to turning their idea into a reality. 

In this episode, Brice & Mike talk about the "stick-with-it-ness" (or "grit") that it takes to turn any idea into reality. 

To build a truly successful business takes a lot of work, regardless of what it is that you're working on. 

Tune in to hear a few examples of people that we have worked with on both ends of the "stick-with-it-ness" spectrum. 

Our goal in this episode is to show you how you can grow almost any business with a specific level of dedication

Host Contact Info
Major Impact Media - Facebook, Website
Outside ROI - Facebook, Website

If you were told by all of your known competitors, that running 'this type of company' virtually is not possible, would you still try? 

Most would not. And therefore, they've lost from the start. 

Sophia Bera is different for exactly that. She heard, "That's impossible..." countless times before she changed who she was talking to and set out to prove the world wrong.

In this episode, we sit down with Sophia Bera of Gen Y Planning to hear about work-life balance, operating with intent, and how shaking up age-old industry norms is sometimes the best thing you can do with your time! 

Sophia got started in financial planning with the idea of being able to help young people make smart decisions with their money for their future. 

But she wasn't excited about working at a traditional brokerage and the old school model of how things were done, so she decided to build her company a bit differently.

Today she has more than 100 clients and multiple team members that help her deliver amazing financial support to millennials. 

Her business is also fully remote so she's been able to grow it from her home base in Austin, TX and while she is traveling abroad.

Tune in to hear advice like the following: 

• What to look for in a mentor 
• The right way to fail in business
• How to transition from a solo entrepreneur to leading a team of people that deliver your service
• Why recurring revenue is your best friend in business and how Sophia created it with packages that are easy to say yes to
• How to stop living life for your 2 weeks of paid vacation and create a business that supports the life of your dreams

Here are some of the resources mentioned in the podcast:

Sophia's podcast choice: Tropical MBA
Sophia's book choice: The Tribe of Mentors

Our goal in this episode is to show you how you can grow a business, hire a team, and travel across the globe all at the same time. 

Sophia's Contact Info:
Gen Y Planning - Website, Facebook, LinkedIn

Host Contact Info
Major Impact Media - Facebook, Website
Outside ROI - Facebook, Website

Dan & Brandon are not your ordinary fitness coaches.

As the founders of The Jump Rope Dudes, these two started a small YouTube channel that has blown up into a huge community and more than 500,000 dedicated YouTube subscribers with hundreds of videos and workouts online.

In this episode, you'll hear how the Jump Rope Dudes met and how their combined passions formed a perfect partnership. 

Their relentless dedication to creating great content-enabled them to build a huge engaged audience that has rocketed them into some of the leads of the online jump rope fitness space.

Today they have a lean team and a simple business model that enables them to travel all over the world sharing their passion and their energy with others while making a lifelong positive imprint in the lives of their members. 

In this episode, we'll discuss the following: 

• Why content is so important
• How relentless consistency pays off
• How to start monetizing your passion

Our goal in this episode is to show you how you can take an idea that you're passionate about, commit to it, and turn it into a profitable business, through the Jump Rope Dudes story. 

Find the Jump Rope Dudes here:
Jump Rope Dudes - YouTube, Website, Instagram

Contact Brice & Mike here:
Major Impact Media - Facebook, Website
Outside ROI - Facebook, Website