Today we go deep into the marketing side of things. 

In this episode, we dive into various marketing channels that Brice & Mike have used in their prior work experience and will explain how they implemented those channels for their clients across the world.  

First and foremost, it's important to understand that no two businesses are the same, and therefore no two businesses will use the marketing channels discussed here the same. We often say that it's important for each company to fall in love with a few different marketing channels that work for its needs. 

Within each of the channels that we talk about, we make some observations about each platform that are important to keep in mind as you test them. 

In this episode you will learn the difference between the following: 

• Dynamic vs. static flows
• Interruption marketing vs. intent-based marketing
• Terms such as ROI, conversion rate, etc. 
• A little about Facebook ads
• A little about Google ads
• A little about email marketing
• A little about print ads
• And much, much more

Our goal in this episode is to explain the general use of various marketing channels to bring some clarity to a very overwhelming issue in running a business. 

Contact Brice & Mike here:
Major Impact Media (Brice) - Facebook, Website
Outside ROI (Mike) - Facebook, Website