Businesses face change. Those that can adapt, succeed. Those that cannot oftentimes fail. 

Brice and Mike discuss the effects of large change in business and specifically relate it to Apple's iOS14 update and the detrimental effect on Facebook ads. 

Some of the big takeaways of this episode are here: 

1. iOS14 provides users with more privacy by giving them the option to opt-in or out of being tracked, which will change the way advertising technology works.
2. Larger companies are less worried about these changes than companies who are solely dependent on Facebook ads.
3. Platform diversity is becoming increasingly important due to the frequently changing nature of the industry.

Have questions? 

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Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website