Building It Online Podcast

Small Businesses vs. Amazon...An Ecommerce Owners Guide


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Today, Mike talks about small businesses selling their products on Amazon and the pros  and cons that come with this as well as the steps to take to maximize the use of the Amazon platform while not being completely reliant on it.


Some of the big takeaways of this episode are here: 

  1. Many business owners often don't consider that through Amazon, you only get the sale, not the customer.
  2. Amazon commonly creates a white labeled version of other products, putting their product on page one and pushing other businesses several pages down.
  3. Use Amazon to gain customers, not just sales. Include something that brings people back to your store instead of Amazon.



Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.


Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website

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Building It Online PodcastBy Mike Sebastian & Brice Gump