Today, Brice tells us about his L.O.S framework and how it can help you run successful ad campaigns for your online courses or info products.

Some of the big takeaways of this episode are here: 

1. The primary goal of the launch phase of running ads isn't to make money. It's to learn and find out what sticks.
2. Skipping the optimization step when running ads leads to a break and things stop working.
3. Wanting to keep costs low is often what prevents business from scaling. Brice shares a formula to figure out what your average target cost is to acquire a customer.

Have questions? 

Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.

Connect with Brice and Mike here:

Brice @ Major Impact Media - Facebook, Website

Mike @ Outside ROI - Facebook, Website